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Top Gear Cross Media Study. The Exam Formats Print Television Web Audience Comparisons.

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Top GearCross Media Study

The Exam

Formats

Print

Television

Web

Audience

Comparisons


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How to use itTo introduce ‘Cross Media portfolio’To introduce textual analysis of platformsTo introduce TV Genres & FormatsTo introduce UK TV InstitutionsTo look at AudiencesTo discuss masculinityTo discuss ‘modality’To discuss post-ideological postmodern "knowingness"—the cynicism and irony of postmodern cultural production (Zizek)


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The AS Exam

There will be a choice of two questions:

These will always be about three topics.

  • How media products on different platforms are used by media producers.

  • How audiences use the products on the different platforms.

  • How & why the codes and conventions of the three platforms are different.


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Platform Questions

  • What are the strengths of each platform for this kind of text?

  • How do the platforms work together?

  • Why does the audience benefit from the availability of the text on all the platforms?

  • How does the producer benefit from the way the platforms work together?


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Producer Questions

  • What Institution(s) produced your texts?

  • What is the remit/promise of the(se) Institution(s)?

  • What else do they make?

  • What are the rival / competitor texts?

  • Who paid for the texts to be made?

  • How do the texts make money?

  • Do they entertain, educate, inform or persuade?


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Audience Questions

  • In each text what do you are the demographics of the audience?

    (Age, Sex, Class)

  • In each text, what do you think are the ‘Psychographics’ of the audience? (Tribes, Lifestyle, VALS etc)

  • What 'Uses & Gratifications' do the texts provide?



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Choose a media ‘text’.

  • TV Programme

  • A Radio programme

  • A recent Movie

  • A Computer Game

  • A Musical ‘Album’ or a ‘Single’


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Find your text on thePrint Platform (First)

  • TV or Radio programme

    Review or Feature in a ‘Listings’ Magazine

  • Movie

    Review or Feature in a ‘Listings’ or Movie Magazine

  • A Computer Game

    Review or Feature in a ‘Listings’ or Games Magazine

  • A Musical ‘Album’ or a ‘Single’

    Review or Feature in a ‘Listings’ or Music Magazine


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Find your text on theVideo Platform

  • TV or Radio programme

    TV/Radio Programme, Trailer or Advert

  • Movie

    Movie, DVD or Trailer

  • A Computer Game

    Advert or review on TV

  • A Musical ‘Album’ or a ‘Single’

    ‘Pro’ Music Video or TV Appearance


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Find your text on theeMedia Platform

  • TV or Radio programme

    Broadcaster website, Fan site, iPlayer.Youtube, Blog

  • Movie

    Official site, Fan site, Review site, Blog, Zine

  • A Computer Game

    Official site, Fan site, Review site, Blog, Zine

  • A Musical ‘Album’ or a ‘Single’

    Official site, Fan site, Zine, MySpace/Facebook


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Television Formats

Moran and Malbon (2006) define a TV format as:

  • ‘that set of invariable elements in a programme out of which the variable elements of an individual episode are produced’


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Television Formats

  • Commissioning Genres

  • Genre Formats/Structure

  • Format Formats

    www.c21screenings.net/

    C21TV

    www.channel4.com/corporate/4producers/

    www.bbc.co.uk/commissioning/tv/network/channels/bbcthree.shtml

    www.channel4.com/culture/microsites/W/wtc4/index.html

    www.adamranson.plus.com/


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Television Formats

  • Formats cost less time and money to produce than to create original shows

  • Formats also have a high potential for merchandising and brand extensions.

  • Formats (like genres) constitute …systematization of difference within repetition

  • Formats originate in a particular country’s TV market and then are sold the world over…keeping the core of the programme the same but … localize according to local tastes and sensibilities.


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Television Formats

Format Narrative Examples

  • Elimination

  • Magazine

  • Mission

  • Challenge

  • Makeover

  • Panel

  • Quiz

  • Chat


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Television Formats

Format trade worldwide has been increasing by more than 10% per year … As early as 1999, BBC Worldwide, the commercial arm of the BBC, created a ‘Format Factory’ which year on year has achieved high revenues, with format sales for 2006 closing at over £35 million

… .The value of the global TV format business is in the excess of €2.4 billion, with the UK alone being the creator of more than 49% of all format hours broadcast worldwide …

The UK has emerged as a world leader with formats constituting 45 per cent of all TV programmes exports ..



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Skyline runs across the top of the page and calls out to the readers about some special attraction(s)

Masthead

Pull Quote a direct quote from the artist on the lead; the quote will anchor the image

Main Image the image chosen will have been chosen for a reason; it will also link to the lead article and pull quote; it will also link to the artists’ star persona and what they have been doing lately

Lead Article written in ‘reversed-out’ style with white lettering and black background

Cover Lines – words on the front cover that say what’s inside of the magazine

The Left Third – essential to include the important information on the left third of the magazine; this is the area we see when the magazine is on the newsagents’ shelf

Main features of a front cover


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Skyline runs across the top of the page and calls out to the readers about some special attraction(s)

Masthead

Main Image the image chosen will have been chosen for a reason; it will also link to the lead article and pull quote; it will also link to the artists’ star persona and what they have been doing lately

Lead Article written in ‘reversed-out’ style with white lettering and black background

Cover Lines – words on the front cover that say what’s inside of the magazine


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Margins

Indented Paragraphs

White Space


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Initial Letter (Drop Cap)

Body Text

Three Column

Layout

Justified

Caption

Page Number


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Headline (Bold San Serif)

Standfirst

(Italic, Serif)

Byline

(San Serif, Red)

Photo


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Section Headings

Horizontal Rules

Subheading

Vertical Rules

4 Columns

Ranged Left



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Analyse Video ‘text’

Bugatti Veyron Speed Test


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Analyse Video ‘text’

What are the key ingredients of the ‘Top Gear Format’?

  • Presenters & Presentation Style

  • Items/features and Narrative (Intro, Middle, End)

  • Cinematography (Camera work)

  • Mise-en-scène(Sets, Setting, Lighting, Costume)

  • Editing

  • Sound & Music


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Analyse Video ‘text’

Mise-en-scène

“The cool, muted colours in the mise-en-scène

of the Veyron sequence suggest typically male

virtues of strength and dominance. Blues

and blacks are used extensively (May is himself

dressed in dark blue overalls for the challenge)

and the lighting in the sequence is high key.”



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Analyse Web ‘text’

www.youtube.com/user/TopGear

iplayer

http://www.bbc.co.uk/topgear/

http://www.topgear.com/uk/

www.adamranson.plus.com

http://www.thefword.org.uk

You Clarkson tube obituary

Clarkson cream pied


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Analyse Web ‘text’

  • What is the purpose of the page?

  • What is ‘above the fold’?

  • What is ‘below the fold’?

  • What on the page ‘pushes’

  • What ‘pulls’?



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iPlayer combines different selections

Editor Choice

(Push)

Own Choice

Channel Catch Up

People’s

Choice


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Analyse Web ‘text’

Top down

Navigation

‘Fold’


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Analyse Web ‘text’

How does your page use:

• A Header

• Tables/Columns/A grid

• Navigation bars/tools

• Buttons (including rollovers) & Icons

• Colour

• Graphics & Photos

• Animation

• Video &Sound

• ‘White Space’

• UGC/Web 2.0 material


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Analyse Web ‘text’

• A Header

• Tables/Columns/A grid

• Navigation bars/tools

• Buttons (including rollovers) & Icons

• Colour

• Graphics & Photos

• Animation

• Video &Sound

• ‘White Space’

• Web 2.0 functionality




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BBC Television Ratings

July 2009 (BARB)



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Boy Racers

Britain’s fastest Tribe - by a long way. But look beyond the stereotypes of criminality and bad behaviour and you’ll find a proud, resourceful bunch.

These are the young men and women whose first goal, aged 16, is to get a driving license and hit the roads – fast. From here, it’s a short step to getting under the bonnet, adding a stereo (first and foremost) and then adding everything else they can get their hands on. Mark 1 Ford Escorts were the original Boy Racers’ wheels of choice. These days, the Renault Clio, Citroen Saxo and Peugeot 306 are the entry level choices, with Japanese makes like Subaru marking the next step up.

Though a large percentage of this Tribe are unsurprisingly male, there’s also a sizeable female following….

While this tribe is often demonised by mainstream media, it’s a view contested by people involved with it (they can be a defensive bunch at times but little surprise given perceptions of them). Many cite getting into car modification as something that’s kept them on the straight-and-narrow. There’s a strong work ethic at play and a real sense of dedication to the cause.

Boy Racers Youtube


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Choose a second media ‘text’.

The Second text needs to be comparable

(not ‘chalk and cheese’)


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Choosing a Second media ‘text’.

TV Programme

A programme with the same:

  • Genre/Format (Quiz, Makeover, Talent,)

  • Theme/Content (Fashion, Health, Politics)


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Choosing a Second media ‘text’.

TV Programme

But with different:

  • Producers/Distributors (C5 v BBC )

  • Audience (Age, Sex, Social Class)


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Platforms Research

Text One: Top Gear

  • The TV Programme

  • The BBC Website/YouTube Site

  • The Magazine


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Platforms Research

Text Two: Fifth Gear

A programme with the same:

  • Genre/Format (Magazine/Feature/Review)

  • Theme/Content (Technology, Consumerism, ‘Boy’s Toys’)


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Platforms Research

TV Programme: Fifth Gear

But with different:

  • Producers/Distributors (Five v BBC )

  • Audience (Age, Social Class)


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Platforms Research

TV Programme: ‘Top Gear’

Comparison text: ‘’Fifth Gear’

Texts might include

  • The Gadget Show TV Programme

  • The C5 Website/YouTube Site

  • ‘Stuff’ or ‘Autocar’ Magazine


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