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National Adoption Day Business Partnerships: 101 Involving Local Businesses Benefits of Business Outreach Raise community awareness about the issue of foster children Provide your coalition with new communication channels and resources, including potential funding resources

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Presentation Transcript
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National Adoption Day

Business Partnerships: 101

Involving Local Businesses

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Benefits of Business Outreach

  • Raise community awareness about the issue of foster children

  • Provide your coalition with new communication channels and resources, including potential funding resources

  • Increase the visibility and profile of your coalition/organization

  • Foster new relationships for your coalition

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National Adoption Day Coalition

  • The Alliance for Children’s Rights

  • Casey Family Services

  • Children’s Action Network

  • The Congressional Coalition of Adoption Institute

  • Dave Thomas Foundation for Adoption

  • Freddie Mac Foundation

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Think Like a Business

  • Factors for involvement:

    • Alignment

    • Cost

    • Ease

    • Timing

    • Benefits

    • Results

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Keep in Mind

  • It’s OK to start small

  • You are presenting an OPPORTUNITY

  • Passion and commitment sell

  • Create business alliances that work for YOU

  • Think of your business contacts as year-round relationships

  • Do not take a NO personally

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Goal Setting

  • What do you want to accomplish?

  • What other outreach efforts are you engaged in? Can there be an intersection?

  • What resources do you need from the business community?

  • How will you measure your success?

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Business Research

Questions that are important to answer

  • What are the company’s products and/or services? Do they fit with the goals of National Adoption Day?

  • What current community causes/issues does the company support?

  • What is the approval process and time frame for decision making?

  • Who is the right contact?

    Where can you find this information?

  • Company Web sites

  • Annual reports

  • Business publications, local paper business sections, business-oriented Web sites

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Creating a Target List

  • Create a business outreach list

  • Prioritize and target your best opportunities (i.e., “low-hanging fruit”)

  • Three degrees of separation

    • Who do you know that knows someone?

    • Best person to start with depends on the company size—always seek a decision maker

    • Community relations/public affairs representatives

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Preparing Your Request

Key Points

  • Overview (who you are, what you want to do, why a business should be interested)

  • National Adoption Day messaging

  • Details about your event and the “ask”

  • Benefits to business

  • Next steps

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What do I ask for?

  • Monetary Donations/Sponsorships

  • In-Kind Donations to event (food, coupons, giveaways)

  • Volunteers

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Benefits to Businesses

  • Recognition in media materials

  • Invitation to, and recognition at, event

  • Signage

  • Volunteer opportunities for employees

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Making Your Request

  • Be concise

  • Tailor each request to the company

  • Use local and/or relevant statistics

  • Be results-focused

  • Stress ease of involvement

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Making Contact

Remember - You’re selling an OPPORTUNITY

  • Make the call

    • Determine point of contact

  • Letter/Fact Sheet

    • Have ready when first call is made

    • Short and relevant

    • Proactive

  • Meeting

    • Try to get a face-to-face meeting when possible

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They Said Yes!

Now What?

  • Get it in writing

    • Create a letter/e-mail of confirmation that outlines the agreed-upon activity

  • Service your partnership

    • Make sure the company knows who their point of contact is from your organization

    • Communicate and keep them up to date

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They Said No

When a company says “No”…

  • Do not take it personally

  • Keep your contact information and thank them for their time

  • Consider inviting them to future events/activities

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Maintaining Business Relationships

  • Thank your business partners (be creative!)

  • Publicize your partnerships

  • Solicit feedback

  • Further engage businesses in coalition activities

  • Share results

  • Keep in regular contact with them

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Week 1: Goals, target list, fact sheet/letter ready

Week 2: Calls/letters to businesses

Week 3: Calls/letters, follow up calls

Week 4: Follow up calls, confirming involvement details


Week 1: Implementing

Week 2: Implementing

Week 3: Reconfirming event details with businesses, last minute details

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National Adoption Day Resources

Letter of invitation

Confirmation of participation letter

Solicitation of donation letter

Sample phone script for business


Proclamation for governors/mayors

Personal release form

Business cover letter

Business drop-in article

Drop-in newsletter article

Thank you letter

Template media materials

How to stage a media event

How to find families to speak

Core talking points

Faith-based organization drop-in article

Event signage

National Adoption Day logos

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Final Reminders

  • Keep your request materials simple and to the point

  • Always ask for suggestions, new contacts

  • Remember that each business is unique

  • Be creative and have fun!