intralinks secure online document exchange
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IntraLinks – Secure Online Document Exchange

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IntraLinks – Secure Online Document Exchange. By Lee Perlis. Company Overview.

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Presentation Transcript
company overview
Company Overview

IntraLinks is the leading provider of online workspaces for the secure exchange of high value information when traditional methods like email, fax, courier and air travel are not sufficiently secure, efficient or compliant.

Common use for online workspaces:

As an online repository for companies to organize, store and easily disseminate information both within their company and more importantly to outside parties.

Example: Financial/Legal transactions. M&A or loan syndication.

company overview3
Company Overview

Target Audiences

Global 2000 Companies

Financial Services

Life Sciences

Legal, Finance, Corporate Development departments of global companies across all industries

e marketing programs
E-Marketing Programs

Search Marketing:

Paid search - Google Ad Words

Natural search - Search Engine Optimization

Targeted Advertising

Online – Banner Ads

Print – Direct Response Ads

Key Tools

Salesforce and Eloqua

*All programs must be measurable (ROI)

Lead gen is a priority

e marketing programs case study
E-Marketing Programs – Case Study

LinkUP Program

Goal – Create an Opt-In User Database

Tools – Eloqua

Execution

Target segment of ~100k users in our global user directory

Email test cells with incentives

Email non-respondents with no incentive and newsletter

e marketing programs case study6
E-Marketing Programs – Case Study

Measurement

  • Wave 1 – incentive
  • Wave 2 – no incentive
  • Opt-out rates were lower when an incentive was offered
  • Over 1,100 subscribers total
e marketing programs case study7
E-Marketing Programs – Case Study

Lessons Learned:

Closely monitor campaigns, stats

Create compelling content to keep customers engaged

Solicit customer feedback

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