IAA Romania presents: John Griffiths – “Challenges presented by web 2.0, social media and pro-active customers” One day seminar, March 20, 2008 - PowerPoint PPT Presentation

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IAA Romania presents: John Griffiths – “Challenges presented by web 2.0, social media and pro-active customers” One day seminar, March 20, 2008. Who is John Griffiths ?. John Griffiths is one of the most respected professionals in Account Planning in the World.

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IAA Romania presents: John Griffiths – “Challenges presented by web 2.0, social media and pro-active customers” One day seminar, March 20, 2008

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IAA Romania presents:John Griffiths – “Challenges presented by web 2.0, social media and pro-active customers”One day seminar, March 20, 2008


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Who is John Griffiths ?

  • John Griffiths is one of the most respected professionals in Account Planning in the World.

  • He has over 20 years of experience in multinational advertising agencies

  • He is planning director at Carlson Group and Grey Integrated and works for famous brands as: Tesco, Microsoft and Daimler Chrysler.

  • Also, he has an website, “Planning Above and Beyond”, which became a regular destination for marketing and strategy thinkers for all the world.


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Who can attend this one day seminar

  • The seminar is designed for marketers with a basic understanding of conventional research techniques to help them understand how and when to use the emerging online research tools.

  • The seminar is also designed for planners that use and order research in order to better understand the consumer.

  • Last but not least, anyone interested in understanding the Web2.0 as a phenomenon and a tool, to hear what is going on in the online world and what is being planned.


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What you will learn during this seminar

  • The seminar uses the research quadrant:


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Agenda of the Seminar: (1)

  • Introduction and setup

  • 2. Issues session –what are the research implications of web 2.0

  • 3. Quadrant I Quick tour of Web 2.0 research methodologies used  to research the offline world

    • Online surveys

    • Online groups

  • Interlude 1 Migrating tracking studies online


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Agenda of the Seminar: (2)

  • 4. Quadrant II Whistle stop tour of offline research methodologies into the world of the internet

    • Use of personas

    • Paired accompanied depths

    • Eye tracking

    • Expert reviews

    • E-Ethnography

    • E-Anthropology

  • 5. Boston Matrix interlude – is Research 2.0 going to solve our current research problems? or just make new problems?


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Agenda of the Seminar: (3)

  • 6. Quadrant III Hybrid research methodologies – getting the best out of both worlds

    • Recruiting using online panels

    • Maxing methodological differences

    • Calibration of online and offline

    • Mobile based research

  •  7. Quadrant IV Using Web 2.0 research tools to research the web world.

    • Blogs

    • Online panels

    • Research communities

    • Pop up surveys

  • 8. Debate around online panels and online communities

  • 9. Summary and close


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How to register:

  • The seminar will take place on March 20th as of 9,30 am, in IAA House

  • The seminar is designed for 50 people only

  • Please register yourselves at office@iaa.ro

  • Cost of the seminar: 220 Euro + VAT (lunch break included)


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