How to market and prepare for a special event
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How To Market and Prepare For A Special Event. By Andrew Reddish & Jack Gray. Start Brainstorming. Brainstorming For Your Event. (What do people want to see). Aquatics - Swim Meet ODP - Skyding Fitness Center - ????? In-Motion - Pole-Lates Rock Wall - Climbing Competition etc.

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How To Market and Prepare For A Special Event

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Presentation Transcript


How To Market and Prepare For A Special Event

By Andrew Reddish &

Jack Gray


Start Brainstorming


Brainstorming For Your Event

(What do people want to see)

  • Aquatics - Swim Meet

  • ODP - Skyding

  • Fitness Center - ?????

  • In-Motion - Pole-Lates

  • Rock Wall - Climbing Competition

    etc.


Billiards Tournament

  • Our Purpose

    • To get a different

      crowd involved in IMS

    • Use as an opportunity

      to help promote

      other events

    • Hold an alternative to

      our lengthy seasons


Time To Start Marketing

  • The Four P’s (Marketing Mix)

    • Product

    • Price

    • Place

    • Promotion

    • Unofficial 5th P - Positioning

  • Essential in promoting an

    event and marketing a product


Awareness

  • Inform the necessary staff about event details


Product

  • What is it that you’re trying to market?

    • Billiards Tournament


Price

  • Select a price for your event

  • What will be your BEP or “break even point”?

  • What will it take to make a profit?

  • How many participants would be ideal?

  • Also Consider: Who will this event be available to?

  • Billiards Tournament Price $5


Place

  • Find an ideal place with:

    • Exposure

    • Accessibility

    • Suitable for Activity

    • Availability (Make sure to reserve space)

  • Billiards room inside the Recreation Center


Promotion

  • Flyers

    • Put in classrooms, Charlie Browns, library, hallways, mailboxes, Student Union can help with posting.


Promotion Cont.

  • Video

    • I-Movie, youtube, Student Union screens, Facebook video.

  • Face to face or P 2 P

    • Tabling, megaphone, talking to people doing the activity


Promotion Cont.

  • Web

    • Facebook, emails, web-site, PhotoBucket

    • E-mail previous participants

  • Peer Pressure

    • Intimidation, submission and “domination”


Positioning

  • Our event’s position in the consumer’s mind

    • Events by ASP

    • Vacation Times

    • Weekends

    • Holidays

    • Other Events


Last Minute Checks

  • Proper Equipment

  • Available Staff to help with event

  • Suitable Area

  • Cameras to document the event


Enjoy Your Event

  • Have a great time

  • Keep participant’s information to contact for future events

  • Use pictures, champions, knowledge to help market this event again next time


Thanks To Our Sponsor

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