B2C E-commerce Model In Real Estate Industry - PowerPoint PPT Presentation

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B2C E-commerce Model In Real Estate Industry. By Sundar Rajagopalan Miyoung Yoo. Site Name. Sponsor. Honeadvisor.msn.com. Microsoft’s Homeadvisor. www.cyberhomes.com. Cyberhomes. www.homehuntet.com. Homehunter. www.iqualify.com. Property Transaction Network’s finance site.

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B2C E-commerce Model In Real Estate Industry

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B2c e commerce model in real estate industry l.jpg

B2C E-commerce Model In Real Estate Industry


Sundar Rajagopalan

Miyoung Yoo

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Site Name



Microsoft’s Homeadvisor






Property Transaction Network’s finance site


Manheim Auctions


Abele owners’ Network


Operated by RealSelect, Inc.

Major Players in Real Estate

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A Sample Front Page

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The real estate transaction process can be divided in the

following five steps:

1. Listing: a seller registers his house with a real estate

agent or directly to the online-site(www.owners.com,

www.homehunter.com )

2. Searching: a buyer review houses to find those that

might be suitable in location, size, price, and features.

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Basics (Cont.)

3. Evaluation: the online agency evaluates a house for the buyer based on the environment

4. Negotiation: An offer made by the buyer is worked out with the offering price of a seller

5. Execution: The deal is completed, whereby the money and house can change hands. Currently, the legal system creates obstacles to electronic closings.

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A Sample Registration Page

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A Sample Home on Sale

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Who are the customers?

  • Customers who want more information and less transaction fee

  • Customers who want faster and convenient search functions based on their financial and geographical preferences.

  • In short, anyone who is interested in buying, selling and renting can avail the service.

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How to attract customers

  • Provide faster pre-approval for loans

  • Provide free property analysis reports if a site is to be sold

  • Include automated functions such as for-sale -by-owner or so that business can take place quicker

  • Reduce transaction cost

  • Since real estate is an information-intensive business in nature, ensure more information and provide professional assistance

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Value added

The basic values are to find the right house to buy that matches the buyer’s requirements and to sell a house in a successful way. The following could be several value added:

  • Enhance Buyer–broker– seller relations

  • Provide mapping functions that places houses in relation to nearby landmarks, such as post office or police station

  • Integrate finance component

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Value added (Cont.)

  • Provide various demographic statistics pertaining to the surroundings such as the median age and income.

  • Rent in various areas

  • Compare salaries and real estate values in various cities

  • Provide loan for buying houses

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Turning one shot customers into repeat customers

  • Provide email notification services that sends to the registered users the information on the houses that is newly on the sale list and matches their preferences

  • Since selling and buying a house is not a frequent event, focus on attracting a large base of users by providing more information and convenient features.

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