BUS 330 ASH Courses / bus330dotcom

1. BUS 330 ASH Courses / bus330dotcom

2. BUS 330 ASH Courses • BUS 330 Week 1 DQ 1 Role of the Marketing Function • BUS 330 Week 1 DQ 2 Products and Services • BUS 330 Week 2 DQ 1 Product Life Cycle • Role of the Marketing Function. What is the role of the marketing function in business? • In 200 to 250 words, explain the role of the marketing function. What are some activities of the marketing department? Explain how the marketing BUS 330 Entire Course BUS 330 Week 1 DQ 1 Role of the Marketing Function

3. BUS 330 ASH Courses • DQ 2 Products and Services. It can be harder to sell an intangible service than a tangible product. After reading Chapter 3 of the text, pick one • Product Life Cycle. By having an understanding of the product life cycle, businesspeople can make savvy marketing choices. What is a popular item today that you’ve seen go through the product life cycle? Explain the characteristics for each phase of BUS 330 Week 1 DQ 2 Products and Services BUS 330 Week 2 DQ 1 Product Life Cycle

4. BUS 330 ASH Courses • Product Usage Categories. Visit Minimus.biz (Follow the link located in required resources), a company specializing in individually-sized products. Review • Customer Relationship Management. Choose a water park or other vacation destination. Create a hypothetical marketing campaign BUS 330 Week 2 DQ 2 Product Usage Categories (Ash) BUS 330 Week 3 DQ 1 Customer Relationship Management

5. BUS 330 ASH Courses • Demographics and Trends. Appraise the three trends described by American Demographics as America the Crowded, The Mighty Mature Market, and • Written Assignment. The dramatic population growth underway in China and India is currently dominated by the young. Trends toward western-style consumption are underway in both nations. Given the emphasis on the youth market in BUS 330 Week 3 DQ 2 Demographics and Trends BUS 330 Week 3 Written Assignment (Dramatic Youth Population)

6. BUS 330 ASH Courses • Marketing Plan. Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. Your client wants to develop a marketing plan but has a small budget for marketing his business. How would you • Corporate Social Responsibility. The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To do so, individuals at many levels played a part. If you worked in the marketing department of BP or Toyota, explain BUS 330 Week 4 DQ 1 Functions of Marketing Management BUS 330 Week 5 DQ 1 Corporate Social Responsibility

7. BUS 330 ASH Courses • Marketing Ethics and Children • Describe ethical considerations with regard to marketing to children. When the marketers’ pitch includes a cause component, such as a breakfast cereal • Focus of the Final Paper • The Final Paper should demonstrate understanding of the reading assignments as well as the implications of new knowledge. The eight BUS 330 Week 5 DQ 2 Marketing Ethics and Children BUS 330 Week 5 Final Paper (Marketing Managers and Strategy)

8. BUS 330 ASH Courses