The new Swedish Institute. Sharing Sweden with the world. The Swedish Institute – 60 years of public diplomacy. Founded 1945 as a non-profit association – public agency 1998 2006 Budget appr. SEK 220 million, staff 80 Centre Culturel Suédois in Paris
Sharing Sweden with the world
Concentrated activities for greater impact through:
relationships) for each tax krona invested?
By setting priorities and working long-term, there is an increase in the likelihood that:
= Both ways of working are important – the mix has to be discussed, as does how they will work together – it is crucial to give priority to proactive operations and work consistently with the “progressive target group” regardless of the channel and way of working.
To increase the impact of our activities by maximising our chances of creating a “rings on the water” ripple effect in order to reach as many in our priority target group as possible.
= Dynamic, global and cosmopolitan centres on which the eyes of the world are focused
Sweden Image starting points (SASU/NBI):
Potential comprehensive shift in our priorities:
= A decision will soon be made
To make it easier to set mutual short-term and long-term priorities in choosing operations.
This is a practical way of linking the Institute’s operational focus to the main message of the communicative platform and to relevant present-day phenomena and areas in which Sweden currently has an attractive advantage or interesting experience to relate, from the perspective of the rest of the world.
“The sustainable society”
“The open, inclusive, non-hierarchical society”
“The borderland between culture, science and technological progress”