Leveraging the MWV brand to drive future growth
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Leveraging the MWV brand to drive future growth. AMA Presentation. Diana Rodriguez Director, Brand November 19, 2009. Thanks for coming!. MWV Facts. MWV has a rich heritage in the packaging arena. $7 billion in revenue 22,000 employees worldwide Presence in 30 countries

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Leveraging the MWV brand to drive future growth

AMA Presentation

Diana Rodriguez

Director, Brand

November 19, 2009




Mwv has a rich heritage in the packaging arena l.jpg
MWV has a rich heritage in the packaging arena

$7 billion in revenue

22,000 employees worldwide

Presence in 30 countries

Growth in emerging markets

+40% sales outside North America

25% of revenue from related businesses(Specialty Chemicals, Consumer & Office Products, Land Management)


That is aligned around strategic packaging markets l.jpg
That is aligned around strategic packaging markets

Healthcare

Beverage

FoodService

FoodPackaging

Beauty &Personal Care

Home &Garden

Tobacco


With a solution focus that leverages our endless packaging know how l.jpg
With a solution focus that leverages our endless packaging know how

Market knowledge and consumer insights

Innovation and concept development

Packaging materials and manufacturing expertise

Design and printing services

Finished products – primary and secondary packaging

Automation systems and packaging machinery

Customer service and support


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MWV know how IS

HOW BRANDSTAKE SHAPE



With the launch we sought to l.jpg

Build a compelling, distinctive and consistent brand for MWV know how

With the launch we sought to …

1

  • Build and sustain a consistent MWV brand experience over the long term to foster employee and customer loyalty

2

Refocus and re-energize employees—inspire employees to “live the brand”

3


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  • “Our packaging solutions are an know how extension of your brand. We help position commodity products as strong brands.”

  • — John Luke, Jr., MWV Chairman and Chief Executive Officer


Mwv offers an expertise no other company can l.jpg

Packaging know howFundamentals

Innovationand Creativity

Insights aboutthe consumerand the market

Deep Understanding of your customer’sBrand Ambition

MWV offers an expertise no other company can


Taking a leadership role means reshaping the packaging category mwv is leading this charge by l.jpg
Taking a leadership role means reshaping the packaging category. MWV is leading this charge by:

  • Unifying our presence in the marketplace and speakingwith one voice to customers, one MWV.

  • Transforming the business to a solution focus.

  • Having new conversations with customers and inviting a dialogue, both internally and externally.



Resulting in immediate and long term value for our business l.jpg

  • A message that is clear and distinct from the competition.

  • A compelling case for why customers and prospective customers should do business with MWV.

Resulting in immediate and long term value for our business


That is deeply grounded in planning l.jpg

  • A structured planning process that can be replicated as needs change and evolve to meet the growing demands of the business.

That is deeply grounded in planning

  • A clear roadmap for future new product and service development.


And sets the stage for continuous evolution l.jpg
And sets the stage for continuous evolution years.

  • …increases efficiency, moves us more quickly to one MWV, and drives growth

CustomerExperience

Internal Brand Engagement

Touchpoints – online and environmentals

  • …increases efficiency, moves us more quickly to one MWV, and drives growth

  • …reduces confusion and eliminates questions about delivering on our vision, and drives growth


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Questions? years.


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Thank you years.


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