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TDC ID Expo 2006 Innovation for Toys Industries By Eric Lau C.O.O. of WowWee. The History of WowWee Group. 1982 Toy Design House Founded by two Canadian brothers Peter & Richard Yanofsky 1997 Brand Recognition Retail & Distribution Channel Change from ODM to OBM +ODM

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TDCID Expo 2006

Innovation

for

Toys Industries

By Eric Lau

C.O.O. of WowWee


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The History of WowWee Group

1982 Toy Design House

  • Founded by two Canadian brothers Peter & Richard Yanofsky

  • 1997 Brand Recognition

  • Retail & Distribution Channel

  • Change from ODM to OBM +ODM

  • RC Design Products

  • 2000 Multinational Company Recognition

  • Hasbro acquired WowWee

  • 2003-Now Animatronics, Robotic, & “High Tech” Design Products Company Recognition

  • Management reacquired WowWee

  • Successfully marketing RobosapienTM, RoboraptorTM, RobopetTM … etc.


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Track Record of Wowwee Group

OUR FINANCIAL PERFOMANCE

Business Turnover: Increase from USD$2M to USD$200M annually

Our Flagship Products - RobosapienTM was honored as the product-of-the-year in US and won many awards from all over the world.


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International Awards

RobosapienTM & Robosapien V2TM

Toy Industry Association T.O.T.Y. Award (US)

Most Innovative Toy of the Year

Consumer Product Design Award

2004 – Hong Kong Awards for Industries

T.O.T.Y. Award

2005 Most Innovative Toy of the Year Finalist

Technological Achievement Grand Award

2005 – Hong Kong Awards for Industries

RoboraptorTM

Austrialia Toy Fair Award

2005 Toy of the Year

2005 Boy’s Toy of the year

Norwegian Toy Association Award

2005 Toy of the Year

Creative Child Magazine Award

2005 Toy of the Year: Automated Control Toys

FRANCE “REVUE DU JOUET”

2005 Toy of the year

2005 Best Electronic Toy of the Year

RobopetTM

CHILD MAGIAZINE

2005 Best Toy Award: 5 years & up

GREAT AMERICAN TOY TEST

2005 Picked in the “Let Pretend & Fantasy”

NEW ZEALAND DURACELL 2004 TOY AWARDS

2005 #4 Toy of the Year



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WowWee Goals (2003-Now)

The company aspires to be a leading developer, designer, and marketer of cutting-edge technology consumer robotic and electronic products.

With a focus on worldwide marketing, actively promoting the WowWee brand has the Innovative “High Tech” Design Products what customer want.

Our Products are affordable & stylish to customer.

Continue to expend our R&D team, to extend the functions find in our design product, go beyond entertainment.


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WowWee’s R&D

“Think the unthinkable and do the impossible”

1. Department located in Hong Kong

  • Time Saving

  • Get approvals, all done in one place

    2. Hire experts from all over the world within the areas of

  • Mechanical Engineering

  • Electrical Engineering

  • Software Engineering

  • Systems Engineering

  • Content & Interaction Design

  • Industrial Design

  • Remarks: Seek Talents through non traditional method, for example: Dr. Mark Tilden

  • 3. Encourage Brainstorm on their own at beginning

  • Management never set limit to their innovative ideas.


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R&D Inline with Marketing Strategic Management

  • Work tightly with Marketing Dept

  • Touch up the elements in Marketing, & Convert them into the “Trend” element find in Industrial Design.

“The Path to the Birth of a WowWee Product”

Price

Trend

Lifestyle

Touch up

Product’s Demand

Promotion

Product

Buyer

End User

Marketing

Industrial Design


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WowWee & Manufacturers

Work Flow Diagram

Industrial Engineering

R&D

Manufacturing

“High Tech”

Product

  • Allow Debug by Manufacturing Partners.

  • Establish Long Term Relationship.

  • Work & Grow together with Mutual Trust.

  • Benefit from each Learning Curve together.


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Experience for Sharing

  • Continue to invest in R&D for Unlimited Innovation

  • Human Resources: Hire Talents all over the world.

  • Stay Close to the Market Trend; Feel what Our Customer need.

  • Strategic Management: Be Flexible in Execution

  • Maintain Good Relationship in our Toys & Related Industries


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TDCID Expo 2006

Innovation

for

Toys Industries

By Eric Lau

C.O.O. of WowWee


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