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Presentation to the Standing Committee on Canadian Heritage on the State of the Canadian Broadcasting System by:. Carole Taylor, O.C. Chair of the Board of Directors Robert Rabinovitch President and CEO March 14, 2002. CBC Panel. Carole Taylor, Chair of the Board of Directors

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Presentation to the Standing Committee on Canadian Heritage on the State of the Canadian Broadcasting System by:

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Presentation to the StandingCommittee on Canadian Heritageon the State of the CanadianBroadcasting System by:

Carole Taylor, O.C.Chair of the Board of DirectorsRobert RabinovitchPresident and CEOMarch 14, 2002


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CBC Panel

  • Carole Taylor, Chair of the Board of Directors

  • Robert Rabinovitch, President and CEO

  • Michel Tremblay, Vice-president, Strategy and Business Development


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Canada’s Most Important Cultural Institution

  • The importance of public broadcasting to Canadians

  • CBC committed to producing innovative and uniquely Canadian programming

  • Setting the standard for news and public affairs


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CBC’s Journalistic Presence

Newfoundland and LabradorCorner BrookGanderGoose BayLabrador CitySt. John’sPrince Edward IslandCharlottetownSummerside

Nova Scotia

Baie St.MarieHalifax

SydneyYarmouthNew BrunswickBathurstCampbelltown

CaraquetCarletonFrederictonGrand FallsMonctonSaint JohnQuébec

Baie ComeauChicoutimiGaspéIles de la Madeleine

KuujjuaqMataneMontréalQuébecRimouskiRouyn-NorandaSept-IlesSherbrookeTrois-RivièresOntario

HawkesburyHearstKingstonKitchenerLondonOttawaSudburyThunder BayTimminsTorontoWellandWindsor

ManitobaBrandon

Thompson

Winnepeg

Saskatchewan

La RongePrince Albert

Regina

SaskatoonYorktonAlbertaCalgary

Edmonton

LethbridgeBritish ColumbiaKelownaNelsonPrince GeorgePrince RupertVancouver and SurreyVictoriaNunavutCambridge Bay

IqaluitNorthwest TerritoriesForth SmithInuvikRankin InletYellowknifeYukonYellowknife

TV & RadioRadioTV


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What CBC Means to Canadians

  • Connecting Canadians

    • Telling our stories

    • Reflecting the regions to a national audience

    • Providing a life-line service to many

    • Giving Canadians a unique Canadian perspective on domestic and world events

  • Being an incubator for Canadian talent

  • Taking programming risks


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CBC: More Important than Ever in a Media-Cluttered World

  • Dedicated to providing Canadians with a concrete sense of their roots and identity through our distinctive programming

  • The CBC remains a cornerstone of Canadian culture and of the broadcasting system

  • Public policy must recognize and reflect this reality


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“The only thing that matters in

broadcasting is programming content.”

Source:…..


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Meeting the Needs of Canadians

  • Our objective is to deliver programming to Canadians in the form and at the time they choose on all available platforms:

    • Radio and television networks and stations

    • Wireless news

    • Youth internet services

    • Pay audio service


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Significant Challenges Remain

  • The availability of television programming has more than doubled over the last 10 years

  • More than $1 billion in CTF funding and millions in tax credits

  • …yet the viewing to Canadian programming has not increased in either the English or French markets, especially in prime-time


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Viewing to Canadian Programs: A 10 year comparison

Viewing to Canadian and Foreign Programs on English TV and French TV

7pm-11pm

1992-93 and 2000-01

%

English TV

French TV

Foreign

31

38

Foreign

73

74

69

Canadian

62

Canadian

27

26

1992-93

2000-01

1992-93

2000-01

Source:

(NMR - September to August data)


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Why Canadians Aren’t Watching More Canadian Shows

  • Market fragmentation

    • With the explosion in availability of new specialty services, viewing options have been spread over more services

    • No corresponding rise in viewing to Canadian programming

  • Give Canadians opportunities and they will watch!

    • A People’s History 16 million Canadians reached

    • Random Passage 1.2 million Anglophone viewers

    • Music Hall 1.6 million Francophone viewers


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Viewing to Canadian Programs in Prime-time per Program Source

7pm-11pm

2000-01

%

English TV

French TV

Radio-Canada*

34

34

CBC TV*

Newsworld

RDI

3

3

9

CTV

Global/Canwest

4

TVA

9

35

Other Non-Pay**

11

TQS

41

Pay/Specialty

Other Non-Pay**

3

Pay/Specialty

14

Base: 62%

Base: 26%

* excludes CBC TV/Radio-Canada affiliates in their own time

** includes Canadian educational broadcasters and U.S. conventional

***Includes Télé-Québec, TFO & Radio-Canada affiliates in their own time

Source:

(NMR - September to August data)


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Programming Economics: A Major Factor

  • Quality Canadian programming is costly yet can not recover its costs in the market

    • Da Vinci’s Inquest costs $1 million per episode yet generates less than $100,000 in advertising

  • This reality applies to all players in the system and has a fundamental impact on prime time, especially in the English market


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50%

45%

40%

35%

30%

25%

7pm

to

20%

11pm

15%

10%

5%

0%

6:00 - 6:15AM

7:00 - 7:15AM

8:00 - 8:15AM

9:00 - 9:15AM

1:00 - 1:15AM

2:00 - 2:15AM

3:00 - 3:15AM

4:00 - 4:15AM

5:00 - 5:15AM

1:00 - 1:15PM

2:00 - 2:15PM

3:00 - 3:15PM

4:00 - 4:15PM

5:00 - 5:15PM

6:00 - 6:15PM

7:00 - 7:15PM

8:00 - 8:15PM

9:00 - 9:15PM

10:00 - 10:15AM

11:00 - 11:15AM

12:00 - 12:15AM

10:00 - 10:15PM

11:00 - 11:15PM

12 NOON - 12:15PM

Prime-time: The Most Important Viewing Period

Hourly Viewing Curve of All Television StationsMonday to Sunday, All Persons 2+January to December 2000

Viewing Level (%)

Source:

(NMR)


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Network

pm

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

7

22 Mins

Life &Times

Air Farce

Country Can

Our Hero

HockeyNight InCanada

Emily OfNew Moon

It’s A Living

MarketPlace

On The Road

Mr. Bean

8

RandomPassage /Da Vinci’sInquest

The NatureOf Things

Witness

Open-ingNight

22 Mins

RandomPassage /Da Vinci’sInquest

Red Green

9

Disclosure

the fifthestate

Air Farce

Made In Can

10

The National

Hockey

Sun. Report

Venture

7

Wheel Of Fortune

eTalk

Degrassi

Jeopardy

Exhibit A

21C

8

Who WantsMillionaire

Imagine That

’80s Show

Who’s Line/ CSI

WeakestLink

MysteriousWays

Alias

Wife & Kids

Accord. Jim

9

AllyMcBeal

Drew Carey

The WestWing

CSI: CrimeScene Inv.

TheAssociates

FigureSkating /ColdSquad

Specials

Scrubs

10

ThirdWatch

Philly

Law &Order

E R

Law &Order SVU

W-FIVE

7

Bob & Margaret

PsiFactor

Blackfly

Entertainment Tonight

King Of Hill

8

BostonPublic

’70s Show

Smallville

Survivor/ Friends

Dawson’sCreek

Andromeda

Simpsons

Spin City

Malcolm

9

Raymond

Frasier

GilmoreGirls

Will & Grace

DarkAngel

Mutant X

TheX-Files

Becker

The Job

Shoot Me

10

NYPDBlue

JudgingAmy

BlueMurder

The Agency

20 / 20

OuterLimits

ThePractice

Basic Block Schedule Templates

Canadian

Foreign

Winter 2002

Only titles and country of origin of programs which most frequently occupy time periods are shown.


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A strong and vibrant national public broadcaster is the most effective way of ensuring for Canadians a high quality and distinctive Canadian voice.


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Network

pm

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

7

22 Mins

Life &Times

Air Farce

Country Can

Our Hero

HockeyNight InCanada

Emily OfNew Moon

It’s A Living

MarketPlace

On The Road

Mr. Bean

8

RandomPassage /Da Vinci’sInquest

The NatureOf Things

Witness

Open-ingNight

22 Mins

RandomPassage /Da Vinci’sInquest

Red Green

9

Disclosure

the fifthestate

Air Farce

Made In Can

10

The National

Hockey

Sun. Report

Venture

7

Wheel Of Fortune

eTalk

Degrassi

Jeopardy

Exhibit A

21C

8

Who WantsMillionaire

Imagine That

’80s Show

Who’s Line/ CSI

WeakestLink

MysteriousWays

Alias

Wife & Kids

Accord. Jim

9

AllyMcBeal

Drew Carey

The WestWing

CSI: CrimeScene Inv.

TheAssociates

FigureSkating /ColdSquad

Specials

Scrubs

10

ThirdWatch

Philly

Law &Order

E R

Law &Order SVU

W-FIVE

7

Bob & Margaret

PsiFactor

Blackfly

Entertainment Tonight

King Of Hill

8

BostonPublic

’70s Show

Smallville

Survivor/ Friends

Dawson’sCreek

Andromeda

Simpsons

Spin City

Malcolm

9

Raymond

Frasier

GilmoreGirls

Will & Grace

DarkAngel

Mutant X

TheX-Files

Becker

The Job

Shoot Me

10

NYPDBlue

JudgingAmy

BlueMurder

The Agency

20 / 20

OuterLimits

ThePractice

Canadian

Foreign

Foreign Simulcast

Simulcast Schedule Templates

Winter 2002

Only titles and country of origin of programs which most frequently occupy time periods are shown.


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How do we Strengthen the CBC?

1. Reconfirm the pivotal role of CBC in the system and provide it with the necessary flexibility to serve Canadians

2. Re-balance policy and funding instruments to provide support to those that are committed to distinctive Canadian programming

3. Introduce multi-year funding for CBC to facilitate program planning and increase operating flexibility


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Preserving a Distinctive Voice for Canadians

With your help we will have the tools to ensure wekeep setting the standard for what Canadian broadcasting can be and to preserve a truly distinctive voice for Canadians.


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