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Quick Facts: Qualcomm, Inc. . Founded in 1985. Fortune 500 Company. Approx. 11,000 U.S. and 50,800 International patents and patent applications of CDMA and related technologies including WCDMA and OFDMA. Member of the S&P 100 & 500 Indexes.

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Quick Facts: Qualcomm, Inc.

Founded in 1985

Fortune 500 Company

Approx. 11,000 U.S. and 50,800 International patents and patent applications of CDMA and related technologies including WCDMA and OFDMA

Member of the S&P 100 & 500 Indexes

Qualcomm MEMS Technologies, Inc. is a wholly owned subsidiary of Qualcomm

QMT is Qualcomm’s 2nd largest strategic investment

biomimicry science imitating nature
Biomimicry: Science Imitating Nature

Those who are inspired by a model other than Nature, a mistress above all masters, are laboring in vain. - Leonardo Da Vinci

  • The mirasol display works by reflecting light so light interferes to create color
  • The phenomenon that makes a butterfly’s wings shimmer is the same principle mimicked in mirasol displays

Other examples of biomimicry:

Low friction ship hulls from shark skin

Morphing aircraft wings from bird’s wings

Velcro® from seeds clingy spurs

Neuromorphic chips from neural networks

content scalability
Content Scalability

Tablet Potential Market 2013

Ereader Potential Market 2013

SmartphonePotential Market 2013

4B

units

2M

units

20M units

where are we headed spectrum of ereaders

Color

Expansive Content

(books, magazines, etc.)

Web Experience

Video/Photos

Gaming / Music

Reading

Low Power

Visible Outdoors

Intuitive UI

Small Battery

Lightweight & Thin

Where are We Headed?Spectrum of Ereaders

1500 mAh Battery

6700 mAh Battery

Web Experience

Video/Photos

Gaming / Music

Reading

Computing

Intuitive/Familiar UI

Expansive Content

$$ - $$$$

Power & Visibility Issues

2X the weight

40% thicker

Reading Devices

$ - $$

Low Power (for Reading)

Visible Outdoors

Small and Thin

No color

No web

No video

No gaming

No photos

Expectation of Print

AND

Multimedia Criteria

Demographic:

Serious Book Readers

Demographic:

Multimedia Gurus

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