MISSION. Mission to bring a diverse group of people “under one stylish umbrella”. What Sets B. Smith Apart?. There are three areas that differentiate the B. Smith brand from other licenses: Point of View Audience Exposure. POINT OF VIEW. “What is the B. Smith look?”. Point of View.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Mission to bring a diverse group of people “under one stylish umbrella”
“What is the B. Smith look?”
The B. Smith consumers are:
Suburban families with double income and enough resources to spend on making their homes beautiful and colorful places to live
A diverse mix of city dwellers, both singles and couples, who are upwardly mobile
Appreciate an eclectic style with ethnic influences and draw their inspiration from the world at large
Have bold, colorful taste and are also attracted to natural elements.
Media coverage of lifestyle tips as well as product design and placement.
Whatever you do,
just do it with style