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Mike Tye, managing director, Travel Inn. CSFB Leisure Conference 2004. What is Travel Inn?. UK’s most widely distributed hotel brand 18,200 bedrooms across 304+ Travel Inns Highest occupancy of any major UK hotel brand Consistently ahead of 80%

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Mike Tye, managing director, Travel Inn

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Mike tye managing director travel inn l.jpg

Mike Tye, managing director, Travel Inn

CSFB Leisure Conference 2004


What is travel inn l.jpg
What is Travel Inn?

  • UK’s most widely distributed hotel brand

    • 18,200 bedrooms across 304+ Travel Inns

  • Highest occupancy of any major UK hotel brand

    • Consistently ahead of 80%

  • 80% Travel Inns co-located and co-managed with Whitbread pub restaurant brands

    • C. 240 units alongside Beefeater, Brewers Fayre, Brewsters

  • Created by Whitbread in 1987


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Why is Travel Inn so popular?

  • Location

    • over 300 prime sites around the UK

    • Capital, Metro and roadside

  • Value

    • prices from £45.95 to £82.95

    • Prices charged per room NOT per person


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Why is Travel Inn so popular?

  • Peace of mind

    • Focus on breadth of ‘customer journey’

    • Consistently high product quality

    • consistent pricing policy

    • 100% Satisfaction Guarantee


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a Whitbread perspectiveTravel Inn’s share of group operating profit*

*2003/4 PBITA, excluding associates


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a Whitbread perspectiveTravel Inn’s share of group net assets*

*2003/4 net assets


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Travel Innbrand strategy

  • Outstanding operational consistency…….

    • World-class systems

    • ‘Top ten’ employer

  • ….drives outstanding performance

    • Return on capital employed

    • Occupancy

    • Operating margin


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Travel Innbrand strategy

  • Increase distribution

    • Organic growth

    • Strategic M&A



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Maintaining operational consistencyWorld-class systems

  • No third-party commissions - guests can ONLY book through Travel Inn

  • One-tier reservation system recycles £1m of business per month between Travel Inns

  • Travel Inn Business Account centralises corporate invoicing and generates sales of £1m per month

  • On-line reservations at 27% and growing

  • Introduction of new voice recognition technology for telephone bookings


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‘Top 10’ employer

  • Brand values

    • Resonant and clearly communicated

  • Only hotel company in Sunday Times ‘100 Best Companies to Work For’ (72nd in 2004)

  • 86% satisfaction rating from employees

  • Brand audit to drive standards

  • Impact

    • Improved employee retention

    • Strong employee satisfaction = strong customer satisfaction



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Return on capital employed

  • Impact of work in progress year-over-year

  • Increase in proportion of leasehold sites

  • Overhead efficiencies

  • Pricing impact




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Operating margin

  • Positive like-for-like margin growth

  • Increase in proportion of leasehold sites

  • Labour cost rises

  • Pricing impact




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Travel Inn

the UK’s leading hotel brand


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Distribution growthavenues for expansion

  • Organic expansion

    • in tandem with Whitbread pub restaurants

    • Capital & Metro sites in major UK cities

    • the right format for the right location

  • Management contracts

    • RoadChef

  • Joint ventures

    • Spirit Group

  • M&A

    • Strategic acquisitions at the right price


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Travel Inn County Hall

  • Opened: 1998

  • Bedrooms: 313

  • Room rates: £84.95 (Mon-Thurs) ; £79.95 (Fri-Sun)

  • Occupancy: 91.6%

  • Employees: 64 + 6 management (+35 contract cleaners)



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Mike Tyemanaging director, Travel Inn

Career highlights:

2003-present: managing director, Travel Inn

2001-2003: managing director, Costa

Also:

marketing & strategic planning director, Whitbread Restaurants

sales & marketing director, Whitbread Inns

managing director, Aramark Food Services Plc

brands director worldwide hotels, Forte

Age: 50

enjoy!Whitbread


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Travel Inn

enjoy!Whitbread



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Glossary of terms

General

Like-for-like salesPeriod over period change in total sales, less sales generated by businesses acquired or disposed of and retail outlets opened or closed during 2002/3 and 2003/4

Return on CapitalOperating profit divided by period end net assets. (Where average ROCE is quoted it is based on the average of opening and

Employed (ROCE) closing net assets.)

Operating marginOperating profit expressed as a percentage of sales

Hotels

Achieved Room Rate (ARR)Hotel accommodation income divided by the number of rooms occupied by guests

OccupancyNumber of hotel bedrooms occupied by guests expressed as a percentage of the number of bedrooms available in the period

Yield (RevPar)Also known as "revenue per available room" this hotel measure is achieved by multiplying the ARR by the occupancy rate

Income before fixed costsHotel operating profit before directly attributable fixed costs (such as rent , rates, margin (IBFC) insurance, etc ) and central costs divided by hotel sales

Profit per room Hotel operating profit ( after allocating central costs) divided by the number of rooms available

enjoy!Whitbread


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