Literature Notes Our topic for today is PROPAGANDA. . PROPAGANDA. Propaganda techniques are methods people use to make what they say or write convincing. Propaganda. Propaganda
Refers to any technique that attempts to influence the opinions, emotions, attitudes, or behavior of a group in order to benefit the sponsor
The purpose is to persuade people to believe in something or do something that they would not normally believe or do.
Propaganda and persuasion are a part of every day life.
Appeal to Ignorance-
suggests that if no one has ever proved a claim false, then it must be true: “Scientists can’t prove that there’s no life on Mars, can they?”
Using emotionally-charged words that will produce strong positive or negative feelings: “Many people support the lottery, which will support our schools and increase gambling addictions.”
Uses a famous person, such as an actor or an athlete, to testify that he or she supports the issue or uses the product.
Ex. P. Diddy and Justin Bieber “testifies” that they use Proactive and it really cleared up their skin problem.
“That’s just what I’d expect a nerd like you to say.”
Sweeping claims that cannot be proved
EX: “There’s nothing like it in the world!”
Can you think of an advertisement that fits the “broad generalization” technique?
Pictures or words that convey an idea without stating it directly
Ex. A photo of an Olympic runner, suggesting you’ll be a winner if you buy a certain brand of sneakers
This techniques involves using unrelated or unconnected details as support that do not exist
Ex: “More people have cats than dogs, so cats must be easier to take care than dogs.
Compare and Contrast
This technique leads one to believe one product is better than another although no real proof is offered