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Literature Notes Our topic for today is PROPAGANDA. . PROPAGANDA. Propaganda techniques are methods people use to make what they say or write convincing. Propaganda. Propaganda

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Literature notes our topic for today is propaganda l.jpg

Literature NotesOur topic for today isPROPAGANDA

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PROPAGANDA

  • Propaganda techniques are methods people use to make what they say or write convincing.


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Propaganda

  • Propaganda

    Refers to any technique that attempts to influence the opinions, emotions, attitudes, or behavior of a group in order to benefit the sponsor


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Propaganda

Propaganda

The purpose is to persuade people to believe in something or do something that they would not normally believe or do.

Propaganda and persuasion are a part of every day life.


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Propaganda

  • Propaganda techniques have been used throughout history, especially for political purposes.

  • Propaganda is intended to change behavior—not just ways of thinking.

  • Nearly ALL advertising uses some propaganda techniques.


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PROPAGANDA

  • Propaganda techniques

  • appeal to emotion, not logic.

  • most often find them in ads (commercials, etc), speeches, editorials, or essays.

  • are not based on fact—they are used to make arguments more persuasive.


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PROPAGANDAKinds of Propaganda Techniques

Appeal to Ignorance-

suggests that if no one has ever proved a claim false, then it must be true: “Scientists can’t prove that there’s no life on Mars, can they?”


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PROPAGANDAKinds of Propaganda Techniques continued….

Loaded Words

Using emotionally-charged words that will produce strong positive or negative feelings: “Many people support the lottery, which will support our schools and increase gambling addictions.”


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PROPAGANDAKinds of Propaganda Techniques continued….

Testimonial

Uses a famous person, such as an actor or an athlete, to testify that he or she supports the issue or uses the product.

Ex. P. Diddy and Justin Bieber “testifies” that they use Proactive and it really cleared up their skin problem.


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PROPAGANDAKinds of Propaganda Techniques continued….

Name-calling

  • Avoids giving reasons and logical evidence for or against an issue.

  • Used to attack people who disagree with them by giving those people negative labels.

    “That’s just what I’d expect a nerd like you to say.”


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Kinds of Propaganda Techniques continued….

BROAD GENERALIZATIONS

Sweeping claims that cannot be proved

EX: “There’s nothing like it in the world!”

Can you think of an advertisement that fits the “broad generalization” technique?


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Propaganda

  • Hidden Messages

    Pictures or words that convey an idea without stating it directly

    Ex. A photo of an Olympic runner, suggesting you’ll be a winner if you buy a certain brand of sneakers


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Propaganda

  • Faulty Reasoning

    This techniques involves using unrelated or unconnected details as support that do not exist

    Ex: “More people have cats than dogs, so cats must be easier to take care than dogs.


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Propaganda

Plain Folks

  • This technique tries to convince other the idea is accepted by ordinary folk


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Propaganda

Compare and Contrast

This technique leads one to believe one product is better than another although no real proof is offered


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