Journalism 614: Marketing Communications and Mass Opinion. Which brands had the most impact on your life in 2005?. Global Brand Leaders. North American Brand Leaders.
Public opinion not only consequential for functioning of government, but for functioning of the economy and corporate interests.
Public sentiment dictates the success or failure of capitalist enterprises due to consumer choice
Corporate interests try to shape public opinion and choice through mediated communication
Greater choice of media options
Narrower targeting of audience segmentsDemocratic, Capitalist Societies
Doctor’s Offices government, but for functioning of the economy and corporate interests.
Bald HeadsAds Surround Consumers
Individuals Exposed to 3000 marketing messages per day
People Avoid Messages government, but for functioning of the economy and corporate interests.
Sit and watch the ads
Change the channel
Turn the sound down/mute