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Jaguar XF Luxury Sedan - Build Awareness PowerPoint PPT Presentation


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Jaguar XF Luxury Sedan - Build Awareness. When car manufacturer Jaguar launched their new XF luxury sedan in the US market, they decided to do it with a major mobile advertising campaign.

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Jaguar XF Luxury Sedan - Build Awareness

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Jaguar xf luxury sedan build awareness l.jpg

Jaguar XF Luxury Sedan -Build Awareness

  • When car manufacturer Jaguar launched their new XF luxury sedan in the US market, they decided to do it with a major mobile advertising campaign.

  • Jaguar wanted to communicate the vehicle’s break through styling and unique features to a target audience that was male, 35 to 54 years old, and with a high level of household income.

Source: MobiAD News


Jaguar xf luxury sedan l.jpg

Jaguar XF Luxury Sedan

  • The campaign used banner ads to drive traffic to a special mobile site. They ran on msn.mobi, cars.mobi, Yahoo mobile, and on the AdMob network.

  • The mobile site provided a lot of information about the Jaguar XF, as well as several ways for the customer to engage with Jaguar.

Mobile Site homepage

Source: MobiAD News


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Jaguar XF Luxury Sedan

  • The mobile site:

    • There are sections on the

      • Design of the car,

      • Innovations in the car, and

      • Performance of the car

    • High quality images were important, as the Jaguar has a luxury image.

    • Videos were also included.

“Design” videoclip

(let’s put these

In the deck)

“Design” homepage

Source: MobiAD News


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Jaguar XF Luxury Sedan

  • Engagement:

    • visitors could input their ZIP code in order to locate their nearest dealer and book a test drive

    • visitors could order a brochure.

    • visitors could alternatively submit their email address in order to request a branded email newsletter

    • Finally, there was a selection of wallpapers that consumers could download to their handsets

Find a Dealer or Request a Brochure

Source: MobiAD News


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Jaguar XF Luxury Sedan

  • Overall the campaign was a big success for Jaguar, and they have made available quite a number of statistics about the campaign.

    • 12,000 videos downloaded

    • 18,000 wallpapers downloaded

    • For users who visited beyond the home-page, the average dwell time was 2 minutes

    • 1.2% of users requested an email brochure by entering their email address into the WAPsite

    • 2.6% located their nearest dealer to arrange a test drive

Source: MobiAD News


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