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GreenBox - PowerPoint PPT Presentation

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Specifically, ecotourism possesses the following characteristics : . Conscientious, low-impact visitor behavior Sensitivity towards, and appreciation of, local cultures and biodiversity Support for local conservation efforts Sustainable benefits to local communities

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Specifically ecotourism possesses the following characteristics l.jpg
Specifically, ecotourism possesses the following characteristics:

  • Conscientious, low-impact visitor behavior

  • Sensitivity towards, and appreciation of, local cultures and biodiversity

  • Support for local conservation efforts

  • Sustainable benefits to local communities

  • Local participation in decision-making

  • Educational components for both the traveler and local communities

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Ecotourism Defined characteristics

Ecotourism can be defined as “travel that is small scale,low impact, culturally sensitive, community & conservation orientated, primarily nature based, educational and capable of broadening peoples minds and enlivening their souls while providing a unique experience, firmly grounded in sustainable principles and practices”

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One key issue for regional tourism: characteristicsproduct development

  • Between 2000 and 2004 North West down by 19.4%

  • Very low spend on product dev under NDP BMW Op. Programme

    • Tourism Product Development Scheme – 1% of forecast spent (forecast - €155.13m)

  • Current lack of product dev focus amongst tourism agencies

  • Revised regional tourism structures to change this

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Resources characteristics

  • Kingfisher Cycling Trail -200Miles –Covers same borders

    As Greenbox

  • Marble Arch Geopark /Cuilcagh Mountain Park.

  • Wide range of Natural Resources /Lough Erne /Shannon Waterways, Unspoilt Natural Landscapes .

  • People – Organic Centre, Western Organic Network , Creative Industries , Renewable sector

  • Vibrant Arts Sector , Leitrim Sculpture Centre

  • Complimentary Programmes Leader Enterprise Boards ,Local Authorities.

  • Due To Troubles a history of partnership with Peace Funding on Regional Basis .

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The GreenBox Area characteristics

Covers County Leitrim ,Fermanagh

,Cavan ,Monaghan ,Sligo ,Donegal

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The Greenbox history characteristics

  • 2002 –Feasibility Study

  • 2004 Funding approved

  • 2003 –Funding Applications submitted

  • 2004 Steering Groups- Capital & Research

  • Marketing & Communication/ Training Certification Scheme .

  • Board appointed/Chairman

  • Staff Appointed Sept 2004

  • Network Formed- 82 members at present.

  • Training currently in process

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Board Representation characteristics

  • Leitrim Co Co

  • Fermanagh District Council

  • Failte Ireland

  • North West Tourism

  • Organic Centre

  • WDC

  • ICBAN –Irish Central Area Border Network

  • Private Sector Chair/ 2 representatives.

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The broader Greenbox Network characteristics

  • What businesses are currently in the GB network

  • Currently 80 members

    • Accommodation

    • Organic operators

    • Activity centres

    • Chefs

    • Reservation systems

    • Guides

    • Health farms

    • People accessing capital grants

    • Ecotourism experts

    • Filmmakers

    • Artists

    • Retailers

    • La Nua-cross border group building 10Eco Houses

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Budgets characteristics

  • Intereg 1.1 €867,400 over 3years

  • Intereg 1.4 €1.4 Million ( Grant Aid €1.1for smes)

  • Peace Funding €298,000 Over 2 years .

  • Matching Funds –

  • International Fund Ireland €138,850

  • WDTP€21,000 ,

  • Fermanagh Dist Council€15,000

  • Leitrim Co Co €12,000

  • Private Sector €30,000

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The Greenbox Company characteristics

  • Working with product providers & communities

  • Dedicated team of six

  • Delivering a unique certification scheme

  • Delivering marketable awards

  • Valuable assistance in international marketing

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Eco labels characteristics

  • Eco labels are a method of assessing environmental performance .The EU has developed a label which is for accommodation The Greenbox has chosen this in conjunction with its own standard to apply to more sectors . In most countries now some system is in place .Only Pilot projects to date in The North and South Has taken place . We hope to have the first 30 on island of Ireland June 06 .

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How do we put ecotourism into practice locally? characteristics

Think global, act local

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Certification & Standards characteristics

  • What are the strengths of the Flower

  • Strong on renewable /energy efficiency 11% Cheaper Commercial Rates for our members

  • Strong on biodiversity

  • Flexible for different accommodation types

  • Strong on record keeping/actual cost savings

  • Sits reasonably well with other quality ratings

  • Good focus on involving guests

  • Involves staff

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Training & Mentoring characteristics

Delivery to Small Businesses

Listen to their needs deliver training at right level/time/venue.

4 mentors employed to deliver the Eu Flower Eco label

(Technical Environmental advise)

Unbeaucratic /User Friendly/Hands on training.

Tourism Marketing for many members first time involved with

tour operators/journalist /

Packaging Training.

Attending Consumer/trade

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  • B&Bs 12 characteristics

  • Hotels 2

  • Self catering 3

  • Activity/Education Centre 1

  • Hostel 1

  • Health Farm 1

  • Eco Lodge 1

  • Special needs 1

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The Greenbox Ecotourism label characteristics

  • The Greenbox want to act as the guarantor of ecotourism in the region

  • We want to provide ecotourism certification in the following product categories:

    Tourist accommodation & Campsites

    • Food service establishments

    • Visitor attractions

    • Tour operators

    • Festivals & Events

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Capital Development characteristics Programme1.1 Intereg

  • Cross Border expert assessment panel.

  • Fund a minimum of 42 small eco-projects

  • Fund two Flagship projects

  • Focus on the following areas:

    • Accommodation

    • Food

    • Products

    • Services

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Marketing Eco Tourism characteristics

  • Brand Marketing with a quality standard.

  • Creating new products/added value to current businesses.

  • Small scale events based biodiversity/food/culture /resources.

  • Niche Marketing events/Web Based marketing

  • Few Eco Tour Operators Feature Ireland.

  • European/USA Branding can be done different Nature based /Wildlife /learning experience type holidays etc

  • Leave no Trace on Environment /Carbon offset programmes /contributing to conservation Projects /Green tax etc

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Marketing angles characteristics

  • A Traditional holiday breaks

  • B Corporate Environment responsibility market

  • C Educational tours focusing on sustainability/ecotourism (Largest cluster of sustainable tourist accommodation in Ireland )

  • D Niche markets (Caving, biodiversity, spirituality, green building)

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Future Eco Tourism characteristics

Ireland needs to have strong Policy at Failte Ireland ,NITB ,Dept Of Tourism .We need to avoid Green washing products- promoting product with no Certification Standards and not based on Eco Tourism Principles.

Sustainable Tourism is not Eco Tourism, there has been much damage to our Environment in last 3 Tourism Development /Tax Shelters eg Seaside Resort /Rural Renewal Schemes.

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Come To Greenbox characteristics

You Are Invited to Greenbox

Eco Tourism Conference June 8th Carrick on Shannon Co Leitrim

International Speakers /Field Trips