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Collegiate DECA Competitive Events. Competitive events are experiential learning activities designed to evaluate essential business skills. Competitive events are ONLY ONE of the strategies Collegiate DECA uses to assist students to secure a job and advancement throughout their career. .

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Collegiate deca competitive events l.jpg
Collegiate DECACompetitive Events

  • Competitive events are experiential learning activities designed to evaluate essential business skills.

  • Competitive events are ONLY ONE of the strategies Collegiate DECA uses to assist students to secure a job and advancement throughout their career.


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Why Should Students Compete?

For Students:

  • Allows students to demonstrate their ability.

  • Develops decision-making and critical thinking skills.

  • Provides opportunities for individual and team creativity.

  • Improves self-confidence.

  • Enhances presentation skills.

  • Winners receive recognition and awards at local, state and international levels.

  • Helps prepare students to secure a good job and begin a successful career.


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Why Should Advisors SupportCompetitive Events?

  • Attracts quality students looking for experiential learning activities–a continuation of our high school competitive events program.

  • Inspires students to assume responsibility for self-improvement and self-discipline, and to become leaders on campus.

  • Creates learning opportunities.

  • Provides activities to use in the classroom (presentation projects, case study analysis and decision making).

  • Offers an extension of the classroom, helping students reach the next level in career preparedness.

  • Provides visibility for the program and college.


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Competitive

Event

Categories


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Business Simulations

These events are designed to measure a student’s marketing and/or management proficiency in specific career areas.

Students will:

  • Apply Marketing/Management Principles

  • Analyze Real-World Case Situations

  • Organize a Plan of Action

  • Role-Play with the business/industry professional (judge)


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Business Simulations Format

WRITTEN EXAM

  • 100 Questions (Multiple Choice)

  • 90 Minutes

  • Classroom Setting

    ROLE - PLAY

  • 30 Minute Preparation

  • 15 Minute Role-Play with Judges


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Business Simulation Events

  • Fashion Merchandising & Marketing

  • Financial Services

  • Hospitality

  • Restaurant & Food Service

  • Retail Management

  • Travel & Tourism


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Fashion Merchandising & Marketing


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What’s it About?

Demonstrating your knowledge and skills regarding the marketing and management functions and tasks in a retail store, wholesale establishments and/or manufacturing firm engaged in the marketing of clothing and related articles for personal wear and adornment.


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Career interests:

selling apparel

managing a retail business

becoming a company buyer

apparel design

becoming an entrepreneur

fashion merchandiser

fashion marketer

Who Should Compete?



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What’s it About?

Perform marketing and management functions and tasks in a financial services situation.


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Who Should Compete?

Career interests:

  • bank officer

  • customer service representative

  • loan officer

  • trust officer

  • securities officer

  • accountant

  • account executive

  • lending/risk manager

  • credit union supervisors

  • collection agent

  • financial analyst

  • auditor



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What’s it About?

  • Demonstrate marketing and management tasks relating to:

    • providing lodging

    • food and beverage services

    • special events

    • meeting space


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Who Should Compete?

Career Interests:

  • Sales manager

  • Food and beverage manager

  • Catering manager

  • Executive chef

  • Convention services manager

  • Front desk manager

  • Concierge

  • Meeting Planner



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What’s it About?

Students may be challenged to perform marketing and management functions and tasks relative to a restaurant or a food service business.


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Who Should Compete?

Career interests:

  • restaurant manager

  • catering manager

  • executive chef

  • bakery sales manager

  • purchasing agent

  • institutional food service manager


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RetailManagement


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What’s it About?

Designed to measure skills, knowledge and attitudes of marketing and management for a retail establishment.


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Who Should Compete?

Career Interests:

  • store manager

  • floor supervisor

  • stock supervisor

  • department manager

  • customer service manager

  • buyer



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What’s it About?

Demonstrate knowledge of a business primarily engaged in satisfying the desire of people to make productive or enjoyable use of travel services.


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Who Should Compete?

Career interests:

  • reservation agent

  • travel agent

  • social director

  • tour director

  • adventure travel outfitter

  • vacation tour guide

  • tour broker

  • event coordinator


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Case Studies

These events are designed to measure a student’s marketing and/or management proficiency in the specific career areas.

Students will:

  • Apply Marketing/Management Principles

  • Analyze Real-World Case Situations

  • Organize a Plan of Action

  • Present to a Business/Industry Professional (judge)


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Case Study Format

  • One or Two Participants

  • CASE STUDY ANALYSIS & PRESENTATION

    • 30 or 60 Minutes Preparation

    • 15 Minute Presentation to Judges


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Case Study Events

  • Business Ethics (team of 2)

  • Business Law (team of 2)

  • Business-to-Business Marketing (team of 2)

  • Human Resource Management

  • Internet Marketing

  • International Marketing (team of 2)

  • Marketing Management

  • Sales Management Meeting

  • Sports & Entertainment Marketing (team of 2)



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What’s it About?

  • Apply decision-making to analyze a case situation, organize thought, and identify resolutions.

  • Demonstrate knowledge and understanding of ethical behavior by communicating with judges effectively as a team.


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Who Should Compete?

Anyone and everyone

who plans on working in

the real world!



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What’s it About?

  • Analyze a real-world case law situation that deals with marketing/business activity.

  • May cover the areas of contracts, sales and product liability, torts, agency/employment, and intellectual property.


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Who Should Compete?

Anyone that has taken a business law course. Anyone interested in contract law, international business, becoming a lawyer, and practicing business law.



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What’s it About?

  • Analyze a business situation involving the marketing of a product, service or company to another business.

  • Selecting target markets and developing the four P’s to appeal to appropriate primary and secondary markets.


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Who Should Compete?

Career interests:

  • Product Manager

  • Marketing Manager

  • Logistics Coordinator

  • Sales of B2B Products

  • Product Development



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What’s it About?

  • Case situations based on human resource management situations.

  • You are a hiring manager or training consultant helping a company handle employee concerns.

  • Demonstrate knowledge of human resource management principles.

  • Analyze the situation and identify solutions to human resource issues.


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Who Should Compete?

Anyone with a career interest in human relations, employee training, benefits and wages information officer.



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What’s it About?

  • Marketing an assigned product or a company internationally.

  • Show an understanding of international barriers to trade.

  • Identify cultural differences and market appropriately.


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Who Should Compete?

Anyone who has or is

taking a marketing class and has an interest in International Business.

Anyone learning a language and wanting to engage in marketing to a different culture.



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What’s it About?

  • Analysis of a marketing management situation.

  • Environments for the case study may include, but are not limited to, place/location marketing, transportation marketing, charity/event marketing, marketing research, strategic marketing, planning, distribution strategies and target marketing.

  • Participants assume the role of a management/ supervisory level employee for a business involved in marketing and management.


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Who Should Compete?

Anyone interested in a career in marketing, event management, branding, strategic marketing, and/or advertising.



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What’s it About?

  • Role playing the position of a Sales Manager communicating with your sales representatives regarding a case study situation.

  • Demonstrate your ability to understand the sales representatives concerns.

  • Communicate your instructions and support available to them.

  • Generate motivational rationale to get them to accomplish the task at hand.


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How does it Work?

  • Judges play role of your sales representatives.

  • Following your presentation, they voice concerns and issues as your sales force.

  • Allows you time to present your information and for judges to ask questions.


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Who Should Compete?

Students with interest in sales representative positions and goals of moving into sales management careers.



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What’s it About?

  • Marketing a product related to sports or entertainment (include targets and four P’s).

    • Hockey games

    • Tennis stars

    • Movies

    • Music

    • Ballet

    • Museums


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Who Should Compete?

Anyone who has or is taking a marketing class and has a specific interest in Sports & Entertainment.


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Prepared Business Presentations

  • You choose the topic/design/company.

  • Unlimited creativity.

  • All events allow outside materials.

  • Advertising Campaign, Entrepreneurship and Financial Statement Analysis events include a written prospectus.

  • Timing, number of participants, and the exact materials allowed varies for each event. Check the Guide for detailed information.


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Prepared Business Presentation Events

  • Advertising Campaign (1-3 Students)

  • Design Presentation

  • Entrepreneurship (1-3 Students)

  • Financial Statement Analysis (2-3 Students)

  • Sales Representative

  • Web Site Design (1 or 2 students)



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What’s it About?

Writing a prospectus detailing your advertising campaign with analysis and media documentation.

Presenting a prepared advertising campaign for any service, product, company or business, to the prospective client/advertiser.


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Who Should Compete?

Anyone interested in advertising, public relations or strategic marketing.



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What’s it About?

Presenting a prepared presentation of an original design, developed by the participant, to one or more potential buyer clients.

Design can be include more than fashion. It could be package design, product design, graphic design for a Web site, etc.


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Who Should Compete?

Anyone with career interests in:

  • Graphic Design

  • Fashion Merchandising & Design

  • Product Design & Management



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What’s it About?

Presenting a prepared business plan to a lender, asking for a business loan for a new business or franchise.


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Who Should Compete?

Anyone who has completed a Small Business Management or Entrepreneurship course or has written a business plan. Anyone considering opening their own business.



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What’s it About?

  • Two competitor corporations will be analyzed by participants. For consistency, the companies’ 10-K Financial Statements will be made available to participants through the Collegiate DECA Web site.

  • The competitors will be judged both on the accuracy of their interpretation and their ability to convey the decision they have made to their judges.

  • The event companies change each year, and appear in the Guide.


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Who Should Compete?

Anyone interested in a career path that involves finance or accounting:

  • Auditor

  • Financial Analyst

  • Accountant

  • Personal Finance Manager

  • Bank Officer

  • Loan Officer



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What’s it About?

Presenting a prepared sales presentation on a product or service to a prospective client.


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Who Should Compete?

Anyone who has completed a Sales course or has an interest in personal sales.



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What’s it About?

  • Assume the role of the owner/representative of a firm who designs Web sites for organizations who operate through the Internet

  • Design a tasteful and functional front-end Web site that involves the sale of product(s) or service(s) through the Internet

  • Goal is to create a friendly user experience for a first-time visitor and turns them into a repeat customer


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Who Should Compete?

Anyone with a career interest in doing business via the Internet in the area of Web site Design.


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Who

Compete?

Can


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Eligibility Based on Membership

  • All MEMBERS are able to compete. Final deadline for competitive event eligibility is submitted and paid membership dues by February 15.

  • Membership paid AFTER February15th removes competitive event eligibility BUT members may participate in either the National Management Institute, Culinary Management Institute and/or Entrepreneurship Academy.


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Chartered State Guidelines

  • States/Provinces & Territories holding charters are allocated a given number of competitor slots based on the previous year’s total membership. These numbers are released to state advisors at the State Association Meeting in August.

  • Other eligibility requirements may be in effect based on that state’s constitution and state advisor authority.


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Independent Chapters

  • All chapters located in states/provinces & territories NOT holding official charters are considered “Independent Chapters.”

  • ALL members may compete at ICDC assuming they meet the membership deadline date.

  • Allocation for number of competitors in each event is provided from the national headquarters and made available early in the membership year.


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Other

Events

With a“Competitive”

Vibe


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National Management Institute

  • ICDC Program

  • Open to “non-competitors” or those who joined too late in the year to qualify for competition.

  • Real-world business scenario. Interaction with local business community.

  • “Management Challenge” provides opportunity for team work, creativity & hands-on participation.


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Culinary Management Institute

  • ICDC Program

  • Designed to get participants hands-on with the business of culinary arts.

  • Open to “non-competitors” or those who joined too late to qualify for competition.

  • “Culinary Challenge” tests participants culinary skills as well as business acumen.


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Entrepreneurship Challenge

  • ICDC Program

    • Open to ALL ICDC attendees

  • Entrepreneurship Seminars & Interaction with business leaders.

  • “Entrepreneurship Challenge” team competition!


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Tips

For

Success

Competitive



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How Does it Work?

  • 100 Question Multiple Choice Test

  • 1 Role Play

  • Score for the Role-Play is Doubled and added to test score for final results


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What is the Test Like?

  • 100 Multiple Choice Questions

    • 60% General Business & Marketing Questions

    • 40% Industry Specific Questions

  • 90-minutes to complete the test


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Tips for Testing Success

  • Review Key Topics & Terms in General Marketing and Industry Specific Textbooks.

  • Look Over the Test & Pace Yourself.

  • Read the question carefully before you begin eliminating answers. Make sure you understand what you are being asked and specifically look out for the word 'NOT' in the question.

  • As you go through each answer, cross through the ones that you know are incorrect. If you have four possible answers and you can eliminate two you've increased your odds for a correct answer to 50%.


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How Does the Role-Play Work?

  • Event Check-In

  • 30-minutes prep time

  • 15-minutes with the judge

    Ask Yourself:

  • What tools can I bring in?

  • How do I make my presentation different than anybody else’s?


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What am I Judged On?

  • On the bottom left corner of the front page of your Business Simulation is a list of “Performance Indicators.”

  • Performance Indicators are the ONLY things your judges can use to evaluate you.

  • Address each Indicator point-by-point. Do not stray into “other” solutions, your judge can not evaluate you based on even the best idea.


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What Tools Do I Have?

  • No “Outside” materials may be brought into competition.

  • Only Pen, Pencil and Paper will be allowed in the preparation area.

  • However, ACT AS IF…

    Act as If…

  • Your paper is a PowerPoint Presentation. Use each page as a separate slide and present your solution in an organized format.

  • Draw charts, graphs and illustrations to provide further proof for your argument.

  • Use the facts given, and if you need others - make them up and ACT AS IF they are a given. If you tell your judge that your company has 60% of the market share, who is he or she to challenge that fact?



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How Does it Work?

  • Event Check-In

  • 30-minute or 60-minute prep time (based on event)

  • 15-minutes with the judge

    Ask Yourself:

  • What tools can I bring in?

  • How do I make my presentation different than anybody else’s?


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What am I Judged On?

  • Every Case Study in the Collegiate DECA Guide gives you the EXACT evaluation form that your judge will use.

  • Find it. Memorize it. Create a presentation template that matches that evaluation form.


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What Tools Do I Have?

  • “Outside” materials, including laptop computers, reference materials, audio and visual aids, etc. may be brought into the competitive event.

  • Play to your strengths: if you are musically inclined write and perform an advertising jingle as part of your solution. Whatever you do, BE CREATIVE!

  • Draw charts, graphs and illustrations to provide further proof for your argument.

  • Use the facts given, and if you need others - make them up and ACT AS IF they are a given. If you tell your judge that your company has 60% of the market share, who is he or she to challenge that fact?

  • For Team Events balance your speaking roles so that both members of the team are equally presenting and answering questions.



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How Does it Work?

  • Event Check-In

  • Time with the judge (includes question & answer period)

  • Exit for judge evaluation

    Ask Yourself:

  • Do I have all of my support materials and presentation aides?


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What am I Judged On?

  • Every Prepared Business Presentation in the Collegiate DECA Guide gives you the EXACT evaluation form that your judge will use.

  • Find it. Memorize it. Create your presentation to match that evaluation form.


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What Tools Do I Have?

  • “Outside” materials, including laptop computers, reference materials, audio and visual aids, etc. may be brought into the competitive event.

  • Play to your strengths: if you are a media guru - film your own commercial and play it as part of your presentation. Whatever you do, BE CREATIVE!

  • You control the situation. You tell the judge what role they will play and what decision they need to make; use this to your advantage and set-up the situation so that they have to love everything you have to say!

  • Read through the guidelines CAREFULLY so that you are prepared for all possible questions and concerns from the judges.

  • Practice, Practice, Practice! Time is on your side, you should be so well prepared you can deliver a high-quality presentation in your sleep.



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Dress for Success

  • Look the part in order to show your judge the Professional Image that best represents a winner.

  • Wear a suit. Straighten your tie. Be sure that your skirt length is appropriate.*

  • Keep accessories conservative.

  • Always smile!

    For Prepared Business Presentations:

    * Be aware of your product: if you are doing an advertising campaign for Keebler Cookies… don’t be afraid to dress the part. This is still professional, this is appropriate for your presentation.


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National Officers &

Events

Competitive


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Competitive Event Rules:

  • National Officers may NOT:

    • Judge Events

    • Calculate Scores

    • Compete

  • National Officers SHOULD:

    • Offer critique while students prepare

    • Assist in running events (timer, check-in table, holding area monitor)

    • Workshop “how to win”


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Prepare Others to be Winners!

Want it

Ignite their confidence

Never stop practicing

Nothing less than excellence

Emphasize professionalism

Reap the benefits


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Test

Your

Knowledge

Competitive Event



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What are the major differences between each category of event?

  • Business Simulations have a test and an impromptu role-play.

  • Case Studies contain an impromptu problem to solve and solution to deliver to a judge.

  • Prepared Business Simulations are done well in advance of the competitive event day and contestants are in complete control.


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If I am an accounting major - which event(s) would you recommend?

  • Financial Statement Analysis (PBP)

  • Financial Services (BS)


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If I am a marketing communications major what event(s) would you recommend?

  • Advertising Campaign

  • ALL “marketing” events

    • Sports & Entertainment Marketing

    • Marketing Management

    • International Marketing

    • Fashion Merchandising & Marketing



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What’s the best way to prepare for the test? Event?

  • Review your General Marketing & Subject Area textbooks.

  • Review old tests.


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If I can’t have “outside materials” in the business simulation event, how do I make it creative?

  • Create marketing materials using basic pen & paper.

  • Stack multiple sheets of paper and flip through them like a PowerPoint presentation OR create a flip-book commercial to sell your idea.

  • Bring a red pen too-

    then you have 2 colors!


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Last year I got on stage and received a medal for the test but I didn’t make finals - how is that even possible?

  • Finalists are based on the overall score which is a combination of your test score and the role-play score doubled (the test is 1/3 of your TOTAL score).

  • Basically - you ROCKED the test! But you’ll need to work on your critical thinking and presentation skills in order to make finals in the future. That role-play is really important.


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Which events have a written prospectus? but I didn’t make finals - how is that even possible?

  • Entrepreneurship

  • Advertising Campaign

  • Financial Statement Analysis


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For my human resource management event how do I know what they are judging me on?

  • The Collegiate DECA Guide has a specific evaluation form for the Human Resource Management event.

  • Find it in your guide. Memorize it. They can’t judge you on anything else but that!


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For my hospitality event there are so many things that could show up in my simulation scenario - how do I know what they are judging me on?

  • On the FRONT COVER of every business simulation event there are PERFORMANCE INDICATORS listed. That is what they will judge you on.

  • Find them. Address each of them specifically (and in order).


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I design web sites - how can I compete with that knowledge? show up in my simulation scenario - how do I know what they are judging me on?

  • Web Site Design


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If I win in one event this year at ICDC - do I have to change events next year or can I stay in it?

  • You may compete in any event you would like INCLUDING the one that you won in this year (congratulations).

  • But consider trying something new… it might let you find new skill sets!


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I was in high school DECA and I won a lot. How are the events different in Collegiate DECA?

  • Collegiate DECA bumps the difficulty level up a notch or two - these are college students after all!

  • Outside materials such as reference books, creative elements and computers are allowed in most Collegiate DECA events.

  • There are fewer events - Collegiate DECA events are more closely aligned with careers and college majors.


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How do I qualify to compete at ICDC? events different in Collegiate DECA?

  • For “chartered state associations” eligibility is granted by the state constitution and controlled by the state advisor.

  • For “independent chapters” all members are eligible to compete.

  • Competitive event allocations for ALL chapters and state associations are based on membership numbers from the previous year.


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I heard about the National Management Institute - is it a competitive event?

  • There is a competitive element to that ICDC program but no, it is not classified as a “competitive event.”


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What about the Culinary Management Institute - is it a competitive event?

  • Just like the NMI there is a competitive element to the program with the “Culinary Challenge!” but no, it is not classified as a “competitive event.”


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They give away money at the Entrepreneurship Challenge - surely that must be a competitive event?!?

  • $5,000 last year! Wow! But no, this too is NOT a “competitive event.”

  • In fact ALL ICDC participants may be a part of the Entrepreneurship Challenge at ICDC and compete to win the big bucks; still though, NOT a competitive event.


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How do I know what I should sell for the Sales Representative event?

  • It’s completely up to you! That is the fun part about prepared business presentations… you are in COMPLETE control.


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Where do I find the rules? How do I get a copy? Representative event?

  • ALL competitive event rules are in the Collegiate DECA Guide.

  • The Guide is published as an interactive CD-Rom and is sent to chapters in the fall membership mailing (End of August).

  • It is also available in its entirety AND by event on our website at: www.deca.org/competitons/3


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What does it take to WIN??? Representative event?

  • Industry knowledge (pay attention in class)

  • An understanding of the rules (read the guide)

  • Critical thinking skills

  • Creativity

  • Ability to present in a professional manner

  • Confidence in yourself and your ideas


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Why do we have a competitive events program? Representative event?

  • The Collegiate DECA competitive events program connects what students learn in the classroom to what is expected of them in their career field.

  • It offers an experiential method for putting theory into practice.

  • It builds critical thinking, team work, and presentation skills.

  • It helps to improve student’s self-confidence.


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www.collegiatedeca.org Representative event?


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