Ch. 5 Media and Ideology. What is ideology? A set of assumptions used to explain and justify some form of social relationship. An ideology is basically a world view. An ideological analysis of a movie would examine what messages that movie contains about ourselves and society.
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Because of the power of dominant ideology to influence consciousness, most of us would have been racist, sexist, homophobic, classist, etc if we had lived during the 19th century.
Capitalism superiority values.
Myth of eternal progress
Rags to riches
Myth of the rugged individual
Myth of Christ
The beauty myth and the myth of opposite sex (polarity)
Myth of polarity
Myth of eternal youthDominant ideologies are legitimized by powerful cultural myths.Dominant IdeologyLegitimizing cultural myth