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3. “When all products are capable of delivering adequate performance, we adopt the product, which attracts our attention, in other words, the one which has seduced and captivated us”. (Cayol, A., & Bonhoure, P. Prospective Design Oriented towards Customer Pleasure. In: McDonagh- Philp, D., Hekkert, P., Van Erp, J. & Gyi, D. (2003). (p107). Taylor & Francis, London). “Because nowadays many products have practically reached their limits of technical functioning, they can no longer be differentiated by means of their functionality. As a result, emotional aspects of product design are becoming more and more important.” (Understanding Emotional Response to Product Form. (12 April, 2004).

4. INTRODUCTION It is necessary for designers to build a good understanding of their users and explore what it is that attracts them to a particular product. Product appearance plays a vital role in this and will therefore be covered in this presentation. Product appearance and aesthetics Shape, colour, material and texture Discussion: How do products elicit emotions Do products elicit different emotions to differnet people

5. Visual Product Characteristics Product Appearance and Aesthetics A useful starting point is to define what is meant by the words aesthetic, product and appearance. Aesthetic means “of or showing appreciation of beauty; artistic, tasteful”. Or “the ‘sense of beauty’ (and of ugly)”. The word product means a thing produced, usually for sale. When referring to something’s appearance one is considering its look or aspect. Properties that make a product beautiful or ugly in a person’s perception and hence its aesthetic appeal are: Shape Material Texture Colour It is generally acknowledged that a well designed product is one that not only works well but is also one that is pleasing to look at. Different aesthetic qualities and styles suit different products. “there is no sense in trying to apply the aesthetic features of one product to another”. For example, a bright, colourful child’s chair might seem cheerful and pleasing to the eye in a play room or kitchen, but would lack aesthetic appeal when placed in a tastefully designed dining room.

6. Colour and its affects on Product Appearance Colour is a major influence on our views and emotions when perceiving a product. Emotions, such as excitement, calm and restfulness can also be conveyed by colour. It can determine whether or not a person likes a particular product. Psychological, physiological and cultural effects are all important in colour choice of a product. “colour can control heat”. Colours can also be perceived as being warm or cold. Reds and oranges are associated with warmth, whilst greys and blues are seen as cold colours. Colour can have physiological effects on people when viewing blocks of colour. “Respiratory movement is increased during exposure to red light

7. Colour and its affects on Product Appearance Memory, experiences, intelligence and cultural background all effect the way the impact of colour can vary from individual to individual. In western societies, white is seen as a colour of purity and black one that signifies death. Colours are often combined. Different colour combinations are fashionable and have different meanings Colour can be a practical thing. For example an orange football is used in snowy conditions so that the ball can be seen. Products are now available in a range of colours. This is to enable the product to appeal to a wider market than if they were only available in one colour.

8. Discussion What can we remember about Colour and its affects on Product Appearance?

9. Shape/Form and their effects on Product Appearance Shape is another factor which affects product appearance. It also needs to suit the function. For example, the outer shell for a mobile phone needs to be of a particular size (so that it can be held in the hand) and the internal electronics require certain features to be in certain places. designs are becoming increasingly innovative and imaginative in terms of their shape. Different forms have been fashionable over the years. For example, retro shapes. In recent years, so called ‘retro’ forms have become fashionable again.

10. Shape/Form and their effects on Product Appearance Extreme forms tend to attract niche markets. Certain consumers are attracted to such products because they like to buy things because they appear ‘different’. Eg starke’s juicer It is sometimes the case that designs draw on metaphors with a view to making products more marketable. For example Irons. ‘Speedy irons’. The psychological trick is to make the user feel that the task will get done faster with an iron which looks ‘speedy’.

11. Discussion What can we remember about Shape/Form and their effects on Product Appearance

12. Materials/Texture and their effects on Product Appearance Material and texture are both important factors when considering product appearance. some products enable designers to choose from a wide range of materials. Designers sometimes have flexibility to choose materials which have aesthetic appeal to the consumer. Different materials suit different products aesthetically as well as functionally. For example, plastics tend to be selected for mobile phones due to their functional properties. People tend to associate heavier materials with higher quality For example with drink bottles, glass is seen to be more expensive, higher quality than plastic.

13. Materials/Texture and their effects on Product Appearance Many products these days are made in a range of materials. For example, with a particular set of cutlery, the handle is sometimes made from plastic, sometimes wood and sometimes metal. A range is designed to suit different tastes and be aimed at different markets. Products can be perceived differently if the texture and finish is altered. There tend to be a large range of finishing textures available for materials. One material can look completely different with a different texture finish applied. Materials and textures can indicate how easy a product may be to handle Gloss finishes can be more hygienic than other, more textured finishes.

14. Discussion What can we remember about Materials/ Texture and their effect on Product Appearance?

15. Summary Discuss what we have learned today in terms of the following: Product appearance and aesthetics Shape Colour Material Texture

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