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Executive Summary WHO S. Yourself Your Customer Investor. What. Summarizes the Key Points of a Business Plan 2 Pages Maximum Most important part of the Business Plan Sales Pitch of your Business Highlights the best value, benefits . WHY. Prepares readers for the Business Plan

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Executive SummaryWHO S

  • Yourself

  • Your Customer

  • Investor


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What

  • Summarizes the Key Points of a Business Plan

  • 2 Pages Maximum

  • Most important part of the Business Plan

  • Sales Pitch of your Business

    • Highlights the best value, benefits


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WHY

  • Prepares readers for the Business Plan

  • Entice the reader to want to read the Plan

  • Makes X-ref easier

    • Acts as a guide/ Map

  • Investors don’t have time to read whole plan


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Where

Usually at the front of Business Plan

Front of supporting document.


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WHEN S J

  • At meetings as part of a document

  • With your Plan when you go up against a panel of investors

  • Verbally at Networking Events


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HOW

  • Summarizing all the juicy bits

  • Advertising

    • Big Mac

    • Toys R Us etc.

    • Movie Trailers


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