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E-Commerce, Broadband Why Bother?. Peter Duschinsky, The Imaginist Company . Background – Who are we?. Imaginist is a specialist consulting company, helping local authorities plan and implement e-Procurement

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E-Commerce, Broadband Why Bother?

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E commerce broadband why bother l.jpg

E-Commerce, BroadbandWhy Bother?

Peter Duschinsky, The Imaginist Company


Background who are we l.jpg

Background – Who are we?

  • Imaginist is a specialist consulting company, helping local authorities plan and implement e-Procurement

  • We are working with local authorities across the UK as they plan their migration to e-procurement

  • A key part of our work is to help smaller local companies manage the changes required to enable them to continue to supply their public sector and corporate customers


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Why change to e-commerce?

  • Evolutionary Change

    • driven by technology

  • Your Buyers are Changing

    • all implementing e-Procurement

  • Your Business is under threat

    • and the early birds are already getting the worms


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Why change to e-commerce? (2)

  • UK public sector is moving to e-procurement

    • Aggregating low-value spend  fewer, larger suppliers

    • Potentially disadvantaging local SME suppliers

    • But also has responsibility for economic well-being of local community

  • SME suppliers not e-ready

    • 70% have access to internet but only 10% have e-commerce

    • Broadband availability no longer a constraint

    • Cost of e-commerce not a barrier

    • Real problem is lack of time, skills, understanding


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So why haven’t you?

  • This is what companies have told us:

    • E-commerce is expensive and difficult to implement

    • Little benefit derived from existing web sites

    • No understanding of search engines and web marketing

    • Problems integrating general business with web presence

    • No understanding of e-procurement

    • Old out-of-date IT and little IT capability in-house

  • Not won’t do…can’t do.


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So what do you need for e-commerce?

  • A Basic PC

    • This technology will work with most computers

  • An Internet Connection

    • Broadband is not essential, but it helps!

  • An Email Address

    • A simple, free email address such as one fromBT or Freeserve will suffice

  • An account with an e-commerce service provider

    • We are using @UK PLC because it is cheap and easy


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Cheap and easy e-Commerce:this is what we looked for

  • Simple to use, self managed web sites

  • No technical knowledge required

  • Automatic integration with online merchant facilities

  • Integrated catalogue management

  • Automatic submission to search engines

  • Additional channels to new business


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Newham KickStart Project

  • A scheme to encourage local SMEs to trade online

  • 150 SMEs e-enabled

  • Brought together local government with training and support organisations in a joined-up initiative

  • It works because:

    • Government as CUSTOMER is telling you to do it (not just government as supporter)

    • Its cheap and easy

    • Companies are supported from start to finish

    • It means more business from ALL your customers


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The Portal: eastlondononline.co.uk

  • Why East London Online?

    • Business is no respecter of Council boundaries and the new technology is making this even more the case

    • Newham is committed to playing a leading part in stimulating skills, jobs and economic growth across the whole East London community to which it belongs


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CWG and Tower Hamlets College KickStart Project

  • The first workshop was held last year

  • The project will provide opportunities for you to develop your online presence

  • Local customers can find you – and those further away can, too

  • What do you need to make this change?

  • E-commerce and broadband


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Setting up an e-commerce accountwith @UK PLC could not be easier

  • You can do it yourself – and we can help you!

  • Set up your catalogue

    • from scratch

    • from an Excel spreadsheet or database

    • from an accounts package eg Sage

    • From an existing catalogue

  • Your catalogue can contain product or service-based items


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Setting up a catalogue online

A basic catalogue entry,displaying product details,codes and prices.


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…or an online service offer

If you offer a service thethe listing shows the buyera ‘request info’ buttonrather than ‘order’


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Editing the website

All of the information on your website can be viewed or edited from this central page.


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A typical listing

A typical website features a homepage, contact page, and product catalogue. You can upload an image or logo for your website.


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Edit the site online

Simply click ‘edit’ and make your changes – your website will be updated in 5 to 10 minutes


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A product listing page

This is where the product range is listed, along with a short description of each product.


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Editing the product details

It’s easy to update your product prices and information as often as you wish.


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Change the website look and feel

You can change the design of your site by choosing from a number of professionally designed templates.


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Ecommerce options

You can choose how you receive orders and what methods of payment you accept (eg online banking).


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The Purchaser’s order process

  • Order is created

  • checks your catalogue entry

  • gains authorisation

  • returns approved order

  • Enters details into accountspackage if required


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Order or quote notification by email

Full details of your orders/quotes are sent to you via e-mail.


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Payment by credit card / account

If you have online banking, transactions will occur as soon as orders are placed.


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Your eInvoice and delivery note

  • You can create this invoice either using the Client eCommerce site or if you have Sage Line 50 the invoice is created from your accounts package

  • The purchaser can also view this invoice online at any time.


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All invoices are accessible online

The latest transactions page makes it easy to quickly view recent invoices.


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Statistics to help manage sales

Graphs of sales per month allow you to quickly spot trends


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Keep track of orders

Information such as total number of customers and total number of transactions is instantly available


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What does it cost?

  • 1 ecommerced product £48 p/a *

  • 25 ecommerced products £96 p/a

  • 200 page ecommerced catalogue£240 p/a

  • 2000 page ecommerced catalogue£480 p/a

  • Back office integration (to Line50)£99 pa

    * Free to companies joining the CWG project


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What you get

  • Online catalogue editing

  • Detailed statistics

  • Traffic and purchase tracking

  • Multi-currency

  • VAT Calculation

  • Integration with Barclays ePDQ or Natwest Streamline

  • Security

  • eInvoicing

  • Customer database

  • Account management

  • Multi Level Pricing

  • Hosting

  • Sage Line 50 Integration


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So, why bother?

  • Trade with existing corporate and public sector customers

  • Trade with new corporate and public sector customers

  • Trade with other businesses/general public, locally and further afield

= MORE BUSINESS!


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What next?

  • If you want an e-commerce website:

    • Join the next workshop on 4th May

    • Get your free e-commerce website

    • Start populating it with your information

    • Carry on developing it when you get back home

    • If you already have a ‘brochure’ website, link to it

    • Start trading online!


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More information?

Contact:

  • Andrew Cruickshank at andrew.cruickshank@tower.ac.uk

  • Peter Duschinsky at peterd@imaginist.co.uk

  • Andy Cross at andy.cross@uk-plc.net


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