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Digital Media in Italia Proposal and progress report. Leonardo Chiariglione 2007/07/08. What is “dmin.it”, “digital media” and the “dmin.it proposal”?.

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Digital media in italia proposal and progress report l.jpg

Digital Media in ItaliaProposal and progress report

Leonardo Chiariglione

2007/07/08

Digital Media in ItaliaProposal and progress report


What is dmin it digital media and the dmin it proposal l.jpg
What is “dmin.it”, “digital media” and the “dmin.it proposal”?

  • dmin.it is an interdisciplinary, open, non-profit group, with the goal to define and propose areas where Italy can gain a leading role in the exploitation of “digital media”

  • Digital media is any digitally represented content which can be transported over digital networks and processed by programmable devices

  • The dmin.it proposal concerns actions designed to maximise the flow of digital media

Digital Media in ItaliaProposal and progress report


The context l.jpg
The context “dmin.it proposal”?

  • Digital media offer a range of advantages

  • Digital techniques substantially modify the traditional roles in and operational modalities of value chains

  • So far all attempts at innovating media value chains have failed

  • Today most digital value chains look like old analogue value chains thanks to control techniques based on proprietary technologies

  • The size of the “open” market is dwarfed by the size of the “black” market

  • The problem cannot solved by just “putting people in jail”

Digital Media in ItaliaProposal and progress report


The idea l.jpg
The idea “dmin.it proposal”?

  • Find the good equilibrium point between

    • The right of operators to provide services using the technologies that best support their business

    • The right of consumers to access services with a minimum level of interoperability if they so wish

  • Design the equilibrium point

    • For the national territory

    • Respecting international treaties

  • Achieving the equilibrium point will

    • Create a homogeneous market of 60 million people

    • Provide lifeblood to the national culture industry

    • Stimulate innovation in the digital media market

Digital Media in ItaliaProposal and progress report


The gist of the proposal l.jpg
The gist of the proposal “dmin.it proposal”?

  • The dmin.it proposal requires actions in three different areas:

    • Digital media rights management

    • Network access

    • Online payment systems

  • An operator may utilise both interoperable and proprietary forms of content, network and payment services

  • All other users (creators and consumers) may access proprietary or interoperable services at their discretion

Digital Media in ItaliaProposal and progress report


Interoperable drm idrm system l.jpg
Interoperable DRM (iDRM) system “dmin.it proposal”?

  • An iDRM specification is adopted at the national level

  • A service provider releasing content using a proprietary technology must

    • Release it also using the iDRM technology

    • At conditions that are not discriminatory compared to the proprietary technology

  • Anybody may realise devices and services, request and obtain conformance certification for them and offer them to interested parties

  • The iDRM specifications are

    • Public

    • Implemented as Open Source Software (OSS)

    • Not prescriptive of a particular business model

  • The governance of the iDRM ecosystem is managed by representatives of the affected parties

Digital Media in ItaliaProposal and progress report


Idrm how it works l.jpg
iDRM – how it works “dmin.it proposal”?

pDRM

Distribution

Channels

Type 1

pDRM

device

iDRM

iDRM

device

Content

of operator A

Distribution

Channels

Type 2

pDRM

device

pDRM

iDRM

device

iDRM

pDRM: proprietary DRM

iDRM: interoperable DRM

Digital Media in ItaliaProposal and progress report


Open network l.jpg
Open network “dmin.it proposal”?

  • Two-way broadband operators can offer bundled and/or unbundled access to their networks with technical characteristics of their choice

  • A user of the network (content provider, intermediary or end user) may request and obtain from a two-way broadband operator

    • The pure two-way service-agnostic access to the "big Internet"

    • With technical features already offered by the operator

    • At conditions that are not discriminatory compared to other offers of the operator

  • Two-way broadband operators

    • Guarantee network service interoperability

    • Agree and provide specific QoS levels at peering points so as to provide users end to end QoS levels

Digital Media in ItaliaProposal and progress report


Open access to broadband networks according to dmin it l.jpg
Open access to broadband networks according to dmin.it “dmin.it proposal”?

Proprietary

Access

Proprietary

Access

Proprietary

Network

Of Operator A

Proprietary

Network

Of Operator B

Network of

Operator C

Open

Network

Of Operator A

Open

Network

Of Operator B

Peering

Point

Peering

Point

dmin.it

Access

dmin.it

Access

Digital Media in ItaliaProposal and progress report


Open payment systems l.jpg
Open payment systems “dmin.it proposal”?

  • Anybody can open a “virtual” account based on guaranteed “real” payment systems, e.g.

    • Bank accounts

    • Credit cards

    • Prepaid card

    • Utility bill (gas, phone etc.)

    • etc.

  • Synchronisations between virtual and real circuits performed at regular times or on demand

    • Transaction costs only apply at synchronisation time

Digital Media in ItaliaProposal and progress report


The dmin it market economy l.jpg
The dmin.it market economy “dmin.it proposal”?

Value Chain User 1

(e.g. Retailer

Value Chain User 1

(e.g. End user)

Negotiation of content

with payment data

Negotiation of ntwk resources

with payment data

Acct11

Acct21

Payment with units

Virtual Account

Service Provider 1

Virtual Account

Service Provider 2

Acct12

Acct22

Acct1n

Acct2m

Shared

Services

Bank

account

Credit

card

Prepaid

card

Bank

account

Credit

card

Utility

bill

Digital Media in ItaliaProposal and progress report


Advantages of the dmin it proposal l.jpg
Advantages of the dmin.it proposal “dmin.it proposal”?

  • A large homogeneous broadband market can be created

  • Content creators have a low barrier to access value chains

    • Provide more value to self-generated content

    • A more pluralistic market

  • New intermediation forms can be created by combining

    • Network access

    • iDRM

    • Flexible payment systems supporting micropayments

  • End users can access content from

    • Their network operators (bundled)

    • Outside their operator’s offer (unbundled)

  • Abundance of properly priced legal content discourages piracy

Digital Media in ItaliaProposal and progress report


Where we are will be l.jpg
Where we are/will be “dmin.it proposal”?

  • At its 11th meeting dmin.it issued a call for technologies for the 3 area

  • At its 12th meeting dmin.it selected technologies for iDRM and iPay

  • At its 13th meeting dmin.it will issue the first draft of

    • The iDRM and iPay specification

    • The first iDRM governance rules

    • The first draft of the iDRM legislation initiative

  • The development and experimentation subgroup of dmin.it is developing the dmin.it reference software

    • Based on Chillout for iDRM

    • Based on the specific solution proposed for iPay

  • Dmin.it will publish technical specification, governance rules and the necessary legislation initiatives on 2007/12/15

Digital Media in ItaliaProposal and progress report


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