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Brave New Network The music, entertainment, and news network for college students What is Brave New Network? Developed in 1994 by a creative team led by Brian Dean Sought hottest new music from labels and independents Packaged into weekly 1-hour radio shows

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Brave New Network

The music, entertainment, and news network for college students


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What is Brave New Network?

  • Developed in 1994 by a creative team led by Brian Dean

  • Sought hottest new music from labels and independents

  • Packaged into weekly 1-hour radio shows

  • BNR had a huge impact on college radio and the industry

  • Helped launch careers of many platinum and gold artists: Sheryl Crow, Beck, Rage Against the Machine, Offspring, Everclear, Yo La Tengo, Freedy Johnson, Lisa Germano, Meat Puppets, 1000 Mona Lisas, Down By Law.


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What is Brave New Network?

  • Expanding to full music, entertainment and news network

  • Produces and syndicates Music, News, Talk, Comedy, Drama, and Educational programming

  • Flagship program BNR expands to 2-hours, and will simultaneously be released as a cable show, BNTV

  • Programs taped live in LA studio and hot spots, and at live performances in clubs and college auditoriums


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Connecting You to Student Buying Power

  • 18- to 29-year-olds spend $135 billion each year

  • BNN provides integrated marketing to colleges and universities nationwide

  • Enhanced underwriter support ads are packaged with our programming, promotions and events

  • Best and most cost-efficient ways to reach students through BNN’s music programming, print and internet advertising, and live concerts


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Demographics

  • Target

10 million undergrads living in the dorms at 600 major colleges

  • Reach

40 million registered students at 3000 colleges


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Strategic Relationships with Colleges

  • 600 college radio stations

  • 500 college TV stations

  • 800 student activities councils

  • 500 student marketing organizations

  • 120 university press publishers

  • 800 college weekly newspapers

  • Access to DSL-wired dorm rooms


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Other Media Outlets

  • Public FM radio

  • Commercial FM radio

  • Internet radio stations and sites

  • Cable TV


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Reaches 10 million, average listenership over 1 million

  • Radio

Reaches 4 million, average viewership over 425,000

  • TV

  • Web site

750,000 hits per week

Impressions

College newspapers, posters, product tents/campaign


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Reports

  • Arbitron, Nielson, Acutrack reports supplied to sponsors

    • College Research Consortium has contract with Arbitron (used by NPR)

  • BNN supplies hits on sites

  • BNN supplies sales on site to sponsors


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How do we get the hottest new talent?

  • Over 28,000 CDs released each year

  • New talent from labels

  • Unsigned bands through scouting

  • BNN has a great track record

    • Rage Against the Machine, Everclear, Beck, Sheryl Crow, The Offspring, 1000 Mona Lisas, Freedy Johnson, Lisa Bermano, Meat Puppets


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How Can You Get Involved?

  • Tour Sponsorships

  • Club Sponsorships

  • Media Advertising


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Tour Sponsors

  • Series of 8-week college tours

  • 2 colleges per week

  • $30,000 per concert

  • $30,000 x 16 = $480,000 for entire tour

  • Single event sponsorship also an option.

    • Example: sponsoring concert in Florida during spring break


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Tour Sponsors

  • Up to 5 sponsors per tour

    • Different product categories

  • $6,000 per concert for each sponsor

  • $6,000 x 16 = $96,000 each sponsor


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Current Tour Schedule

  • West Coast Tour (50)

  • Top Media Market Tour (40)

  • Canadian Tour (10)


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Tour Groups

  • Each Touring Group has 3 newly signed bands and 2 unsigned bands

  • Tours begin in September


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Summer Season

  • LA Club dates

  • SNN/BNN tour

  • $5,000 per date

  • Up to 5 sponsors per date, $1000 each sponsor


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LA Clubs

  • The Roxie

  • The House of Blues

  • King King’s

  • The Knitting Factory


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SNN and BNN West Coast Tour

  • Winston’s Beach Club, San Diego

  • The Belly Up Tavern, Salana Beach

  • The Coach House, San Juan Capistrano

  • The Light House Café, Hermosa Beach

  • The PCH Club, Longbeach

  • Schooners, Pacific Beach

  • Canes Bar & Grill, Mission Beach

  • The Beach Chalet Brewery, San Francisco

  • The Maritime Hall, San Francisco

  • Pier 23 Café San Francisco


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Value Add

  • New Club and Tour Sponsors get free BNR, BNTV, and Website media coverage

  • 6 weeks out media blitz through college radio and cableTV

  • Print ads, posters, BNN monthly CD sampler

  • BNN website promotions (Giveaway drawings of BNN products and/or Sponsor product)

  • SNN website promotions


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Media Sponsors

  • Weekly 2-hour radio shows sent to 600 college radio stations

  • 16 units per 2-hour show, airing 2 times per show

  • $25 per spot per broadcast per station, with 2nd airing free


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Media Sponsors Examples

  • 1 unit, all 600 stations, 50 weeks out of the year = $750,000 nationwide

  • 10 units, 16 stations, 14 weeks = $56, 000 (Flood market for Southern California tour, 6-week lead + 8-week tour) (Other 6 units in reserve for sponsors and BNN)


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Brave New Network

Connecting you to student buying power


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