Week 1. Web Marketing. Outline. Traditional versus Internet Advertising Internet Advertising techniques and Strategies Business Models for Advertising and their Revenue Streams Pricing Models and Measurement of the Effectiveness of Advertisements Web Publishing – Goals and Criteria
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The Internet provides a new media -- mix text, audio, images, graphics, animation and video.
Google's web-page-ranking system, PageRank, tends to give priority to better respected and trusted information. Well-respected sites link to other well-respected sites. This linking boosts the PageRank of high-quality sites. Consequently, more accurate pages are typically listed before sites that include unreliable and erroneous material. (The various browser toolbars can show you the PageRank of the page you're currently browsing.) Nevertheless, evaluate carefully whatever you find on the web since anyone can
* Create pages
* Exchange ideas
* Copy, falsify, or omit information intentionally or accidentally
Many people publish pages to get you to buy something or accept a point of view. Google makes no effort to discover or eliminate unreliable and erroneous material. It's up to you to cultivate the habit of healthy skepticism. When evaluating the credibility of a page, consider the following AAOCC (Authority, Accuracy, Objectivity, Currency, Coverage) criteria and questions, which are adapted from www.lib.berkeley.edu/ENGI/eval_criteria.html.
* Who are the authors? Are they qualified? Are they credible?
* With whom are they affiliated? Do their affiliations affect their credibility?
* Who is the publisher? What is the publisher's reputation?
* Is the information accurate? Is it reliable and error-free?
* Are the interpretations and implications reasonable?
* Is there evidence to support conclusions? Is the evidence verifiable?
* Do the authors properly list their sources, references or citations with dates, page numbers or web addresses, etc.?
* What is the purpose? What do the authors want to accomplish?
* Does this purpose affect the presentation?
* Is there an implicit or explicit bias?
* Is the information fact, opinion, spoof, or satirical?
* Is the information current? Is it still valid?
* When was the site last updated?
* Is the site well-maintained? Are there any broken links?
* Is the information relevant to your topic and assignment?
* What is the intended audience?
* Is the material presented at an appropriate level?
* Is the information complete? Is it unique?
and/ or Interface