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The Role of Online Public Relations. Webbed Marketing January 2008. Today’s Most Viewed YouTube Videos. Pro Wrestling, Politics, Green Cars, TV Manufacturers…. MacBook “Air”. The Original The Parodies And More!. The Role of Online Public Relations. Agenda.

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The Role of Online Public Relations

Webbed Marketing

January 2008


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Today’s Most Viewed YouTube Videos

Pro Wrestling, Politics, Green Cars, TV Manufacturers…..


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MacBook “Air”

  • The Original

  • The Parodies

  • And More!



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Agenda

What is Online Public Relations?

Why Should I Care?

Online Reputation Management

Your Word Of Mouth



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What is Online Public Relations?

When consumers and influencers create or distribute content about a brand or organization for consumption by other consumers via online media



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Consumers Buy Based on Buzz

“An intelligent man learns from his experience. A wise man learns from the experience of others”




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Customers Define Your Brand

  • In 1917 George Smith wrote: “The best is that which the public determines is best.”



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We Can’t Keep Up

  • Youtube.com is the new TV network, podcasts are the new radio, and blogs are the new newspapers

  • The blogosphere doubles every six months (or is growing at 4 times the population of India)

  • Technorati it tracking 70+ million blogs

  • My slides can’t keep up!










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Online Public Relations is about getting the online media and consumers communicating with an organization’s audience.


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Your Turn and consumers communicating with an organization’s audience.

What are people talking about…..


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Kroger and consumers communicating with an organization’s audience.


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Ohio Soybean? and consumers communicating with an organization’s audience.


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Manta.com and consumers communicating with an organization’s audience.


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White Papers and consumers communicating with an organization’s audience.


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Del.icio.us and consumers communicating with an organization’s audience.


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ChainBuilder ESB Wikipedia and consumers communicating with an organization’s audience.


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ESB Community on MySpace and consumers communicating with an organization’s audience.


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Trending Public Relations and Search and consumers communicating with an organization’s audience.


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Kroger and consumers communicating with an organization’s audience.

  • Kroger-- YouTube


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Questions and consumers communicating with an organization’s audience.


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