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The Role of Online Public Relations. Webbed Marketing January 2008. Today’s Most Viewed YouTube Videos. Pro Wrestling, Politics, Green Cars, TV Manufacturers…. MacBook “Air”. The Original The Parodies And More!. The Role of Online Public Relations. Agenda.

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The Role of Online Public Relations

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The Role of Online Public Relations

Webbed Marketing

January 2008


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Today’s Most Viewed YouTube Videos

Pro Wrestling, Politics, Green Cars, TV Manufacturers…..


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MacBook “Air”

  • The Original

  • The Parodies

  • And More!


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The Role of Online Public Relations


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Agenda

What is Online Public Relations?

Why Should I Care?

Online Reputation Management

Your Word Of Mouth


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Bloggers.. The New Editors?


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What is Online Public Relations?

When consumers and influencers create or distribute content about a brand or organization for consumption by other consumers via online media


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Why should I care?


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Consumers Buy Based on Buzz

“An intelligent man learns from his experience. A wise man learns from the experience of others”


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All Marketing is Search Marketing


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Negative First Impressions


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Customers Define Your Brand

  • In 1917 George Smith wrote: “The best is that which the public determines is best.”


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Temple of the VTEC


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We Can’t Keep Up

  • Youtube.com is the new TV network, podcasts are the new radio, and blogs are the new newspapers

  • The blogosphere doubles every six months (or is growing at 4 times the population of India)

  • Technorati it tracking 70+ million blogs

  • My slides can’t keep up!


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Macy’s


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Macy’s


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Crossover Factor


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Crossover Factor


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Reputation Management


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Dell


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BP


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Panera Bread


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Online Public Relations is about getting the online media and consumers communicating with an organization’s audience.


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Your Turn

What are people talking about…..


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Kroger


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Ohio Soybean?


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Manta.com


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White Papers


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Del.icio.us


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ChainBuilder ESB Wikipedia


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ESB Community on MySpace


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Trending Public Relations and Search


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Kroger

  • Kroger-- YouTube


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Questions


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