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The Role of Online Public Relations. Webbed Marketing January 2008. Today’s Most Viewed YouTube Videos. Pro Wrestling, Politics, Green Cars, TV Manufacturers…. MacBook “Air”. The Original The Parodies And More!. The Role of Online Public Relations. Agenda.

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Presentation Transcript
the role of online public relations

The Role of Online Public Relations

Webbed Marketing

January 2008

today s most viewed youtube videos
Today’s Most Viewed YouTube Videos

Pro Wrestling, Politics, Green Cars, TV Manufacturers…..

macbook air
MacBook “Air”
  • The Original
  • The Parodies
  • And More!
slide5

Agenda

What is Online Public Relations?

Why Should I Care?

Online Reputation Management

Your Word Of Mouth

slide7

What is Online Public Relations?

When consumers and influencers create or distribute content about a brand or organization for consumption by other consumers via online media

consumers buy based on buzz
Consumers Buy Based on Buzz

“An intelligent man learns from his experience. A wise man learns from the experience of others”

customers define your brand
Customers Define Your Brand
  • In 1917 George Smith wrote: “The best is that which the public determines is best.”
we can t keep up
We Can’t Keep Up
  • Youtube.com is the new TV network, podcasts are the new radio, and blogs are the new newspapers
  • The blogosphere doubles every six months (or is growing at 4 times the population of India)
  • Technorati it tracking 70+ million blogs
  • My slides can’t keep up!
slide26

Online Public Relations is about getting the online media and consumers communicating with an organization’s audience.

your turn

Your Turn

What are people talking about…..

kroger
Kroger
  • Kroger-- YouTube
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