Doing Business in Latin America. An overview of the economies and top products in demand in Colombia, Costa Rica, Panama, and Peru. March 24, 2010 Eduardo Torres, Director United States Commercial Service, South Florida US Department of Commerce. Take Home Messages.
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An overview of the economies and top products in demand in Colombia, Costa Rica, Panama, and Peru.
March 24, 2010
Eduardo Torres, Director
United States Commercial Service, South Florida
US Department of Commerce
International markets can provide an important source of revenue diversification.
Opportunities exist for firms that can define and communicate their market value-added and can afford a time horizon beyond a quarter.
The US Department of Commerce is your ally
(Not like this…)
DO NOT wait to develop international strategy until all domestic opportunities are exhausted – or until there is a domestic downturn!
Developing the domestic market takes time
Developing international markets will also take time
DO NOT dismiss going international altogether (bad architecture)
There may be strategic reasons to not go international, but remember…
Your foreign competitors are in their home markets, the U.S. market, and probably other markets, as well
Competitors bring their international strength and know-how to the U.S. market and use it to compete against you
Strategic partner identification and introductions
Customized market intelligence
On the ground due diligence
Market Launch Promotional Activity
Targeted trade promotion events