croatia
Download
Skip this Video
Download Presentation
Croatia

Loading in 2 Seconds...

play fullscreen
1 / 10

Croatia - PowerPoint PPT Presentation


  • 258 Views
  • Uploaded on

Croatia Nova TV Croatia Country and Economy Update 2006 Sources: ING, Informa, Global Insight Expected EU accession in 2009 Largest ever foreign acquisition in Croatia is in progress: € 2.5 billion investment in a pharmaceutical company (Pliva) Background

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Croatia' - RexAlvis


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
croatia

Croatia

Nova TV

croatia2
Croatia

Country and Economy Update 2006

Sources: ING, Informa, Global Insight

  • Expected EU accession in 2009
  • Largest ever foreign acquisition in Croatia is in progress: € 2.5 billion investment in a pharmaceutical company (Pliva)
background
Background

Station’s All Day Audience Share – Six months to

June 30, 2006

1Nova TV was acquired in July 2004

Sources: CME Estimates, AGB Nielsen Media Research

progress since acquisition
Technical reach 65% (competition >94%)

Technically and managerially substandard

No studio and inadequate facilities. Poor library with no access to major studio production. Dependent on outsourced production for local content

Inexperienced journalists and staff

No visual identity and no capability to create self-promotion or program graphics

Improved technical reach to 88%

Company restructured and re-organized. New management team

Significant improvement in technical facilities. Move to new premises in November 2005 with state of the art news studio

Trained staff supported by Slovenian expertise

New visual identity and graphics

Progress since acquisition

NOVA TV in 2004

and in 2006

creating momentum building audience share
Creating momentum - building audience share
  • Changes in scheduling (Central news. Evening news. Daily news. Access prime time show domestic production) – increased share
  • 6 new shows for the fall season (started with own co-production)
  • Significant image improvement compared to last survey 9 months ago

Current Performance - Audience share

January 1 – August 31, 2005 vs. 2006

Source: AGB NMR; All day: 02.00-01.59; Prime time: 19.00-22.59

autumn programming schedule
Autumn Programming Schedule

The first week in September showed excellent results

Prime time ratings: +75%

Prime time audience share: + 67%

4th September – 10th September, 2005 vs. 2006. Target group 18 - 49

autumn programming schedule7
Autumn Programming Schedule

News drives the audience

+16%

+15%

+33%

+49%

new media development
New Media Development
  • July 10th: launch of the first Croatian video news portal: www.dnevnik.hr
  • Launched with the cooperation and support of POP TV team; sharing the same platform

71.074

19.963

12.813

1.720

croatia9
Croatia

Segment Net Revenues EBITDA and EBITDA Margin

*As reported since acquisition in July 2004.

For a reconciliation of non-GAAP financial measures presented here to the most comparable GAAP financial measures, please see the corresponding reconciliation slides on pages 52 – 53 of the Q2 2006 results presentation on www.cetv-net.com.

croatia10
Croatia

Looking Ahead – Keys to Success

  • Growing audience share will drive revenue
  • 2006 fall season is key for building trust with advertisers
  • Investments in programming/own production in 2007
  • Introducing new production and creative talent
  • Marketing support in print media
ad