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CDC Division of Nutrition, Physical Activity and Obesity Activities. ASNNA Annual Meeting February 16, 2010 Christa Essig, MPH Division of Nutrition, Physical Activity and Obesity Centers for Disease Control and Prevention FNCS/USDA Detail

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Cdc division of nutrition physical activity and obesity activities l.jpg

CDC Division of Nutrition, Physical Activity and Obesity Activities

ASNNA Annual Meeting

February 16, 2010

Christa Essig, MPH

Division of Nutrition, Physical Activity and Obesity

Centers for Disease Control and Prevention

FNCS/USDA Detail

The findings and conclusions herein are those of the author(s)

and do not necessarily represent the official position of

the Centers for Disease Control and Prevention


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Obesity negatively impacts the nation’s economy

Medical costs associated with obesity for the United States have risen to

$147 billion in 2008 dollars.

Finkelstein et al., 2009


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Division of Adult and Community Health

Action Institutes and Training

Tools for Community Action

  • Community Health Resources Database

  • Community Health Assessment and Group Evaluation (CHANGE) Tool

  • Action Guides

    Evaluation and Innovation

  • Program Monitoring and Evaluation

  • Program Success Stories

  • Journal Articles on Program Successes

    http://www.cdc.gov/healthycommunitiesprogram/


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Division of Adolescent and School Health

http://www.cdc.gov/HealthyYouth/about/index.htm



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DNPAO Goals

  • Increase health-related physical activity through population-based approaches.

  • Improve those aspects of dietary quality most related to population burden of chronic disease and unhealthy child development.

  • Decrease prevalence of obesity through prevention of excess weight gain and maintenance of healthy weight loss.


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Activities SupportPrinciple Target Areas

  • Environments/policies that foster

    - Physical activity

    - Consumption of fruits and vegetables

    - Breastfeeding

  • Environments/policies that discourage

    - Television viewing

    - Consumption of sugar-sweetened beverages

    - Consumption of high-energy dense foods

    (high calorie/low nutrient foods)


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Strategies to Support Behavior Targets

To Decrease Consumption of High Energy Dense Diets

Apply nutrition standards in childcare, school, and workplace settings

Promote menu labeling in states and communities

Support interventions for retail food in underserved areas

To Decrease Consumption of Sugar-Sweetened Beverages

Ensure ready access to safe and palatable (quality) drinking water

Limit access to sugar-sweetened beverages

Decrease relative cost of healthy beverages through differential pricing and/or taxation of sugar-sweetened beverages

To Increase Fruit and Vegetable Consumption

Establish food policy councils

Support farm-to-where-you-are programs

Improve access to retail food stores that provide fruits and vegetables


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Story, M., K. M. Kaphingst, et al. (2008). "Creating healthy food and eating environments: policy and environmental approaches." Annual Rev Public Health29: 253-72, Figure 1.


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CDC Supports State-Based Nutrition, Physical Activity, and Obesity Programs

  • Currently funds 25 states, with a total of $16.1 million a year – average of $700,000 per state award

  • CDC contributes to the development of state obesity programs by providing states with:

    - program funding

    - training

    - technical assistance

    - program oversight

  • For more information:

    Claire Heiser

    Division of Nutrition, Physical Activity, and Obesity

    E-mail: [email protected]

    Web site: http://www.cdc.gov/obesity/stateprograms/index.html


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Community Guide Obesity ProgramsPromoting Physical Activity:

  • Environmental and policy approaches are designed to provide environmental opportunities, support, and cues to help people be more physically active.

  • The physical environment

  • Social networks

  • Organizational norms and policies

  • Laws

  • Public health professionals, community organizations, legislators, departments of parks, recreation, transportation, and planning, and the media

    http://www.thecommunityguide.org/pa/environmental-policy/index.html


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CDC Recommended Community Strategies and Measurements to Prevent Obesity in the US

http://www.cdc.gov/obesity/downloads/community_strategies_guide.pdf


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Promote the Availability of Affordable Health Foods and Beverages

Communities should:

  • Increase availability of healthier food and beverage choices in public service venues

  • Improve availability of affordable healthier food and beverage choices in public service venues

  • Improve geographic availability of supermarkets in underserved areas

  • Provide incentives to food retailers to locate in and/or offer healthier food and beverage choices in underserved areas

  • Improve availability of mechanisms for purchasing foods from farms

  • Provide incentives for the production, distribution, and procurement of foods from local farms


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American Recovery and Beverages Reinvestment ActPrevention and Wellness Initiative

  • Emphasis on policy and environmental change at state and local levels:

    - Increase levels of physical activity;

    - Improve nutrition;

    - Decrease obesity rates; and

    - Decrease smoking prevalence, teen smoking initiation, and exposure to second-hand smoke.

    www.cdc.gov/chronicdisease/recovery


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Examples of Policies and Programs Beverages

  • Improving access to healthy foods in schools through changes in school meal planning and purchasing across the state.

  • Increasing physical activity among school children by implementing improvements to physical education programs and expanding the number of minutes students are physically active.

  • Promoting breastfeeding through hospital and workplace policies to support initiation and continuation of breastfeeding.

  • Reducing exposure to secondhand tobacco smoke through statewide policies limiting smoking in public and work places.


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MAPPS - Nutrition Beverages

  • Media

  • Access

  • Point of Purchase/ Promotion

  • Price

  • Social Support and Services

    http://www.cdc.gov/chronicdisease/recovery/


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Media Beverages

  • Media and advertising restrictions consistent with federal law

  • Promote healthy food/drink choices

  • Counter-advertising for unhealthy choices


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Access Beverages

  • Healthy food/drink availability (e.g., incentives to food retailers to locate/offer healthier choices in underserved areas, healthier choices in child care, schools, worksites)

  • Limit unhealthy food/drink availability (whole milk, sugar sweetened beverages, high-fat snacks)

  • Reduce density of fast food establishments

  • Eliminate transfat through purchasing actions, labeling initiatives, restaurant standards

  • Reduce sodium through purchasing actions, labeling initiatives, restaurant standards

  • Procurement policies and practices

  • Farm to institution, including schools, worksites, hospitals and other community institutions


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Point of Purchase/Promotion Beverages

  • Signage for healthy vs. less healthy items

  • Product placement & attractiveness

  • Menu labeling

    Price

  • Changing relative prices of healthy vs. unhealthy items (e.g. through bulk purchase/procurement/competitive pricing).

    Social Support & Services

  • Support breastfeeding through policy change and maternity care practices


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Quality Control Beverages

  • Project officer oversight, provide tools, guidance and TA

  • Monitor performance and outcomes

  • Ongoing feedback to maximize health impact of projects

  • CDC and HHS will use the lessons learned from the initiative to improve the design and delivery of their state and local health promotion and disease prevention programs


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Final Award Amounts for State and Territory Component Beverages

  • CDC received 58 applications—from all 50 states

  • All applicants receive funding for efforts in nutrition, physical activity, and tobacco control.

  • TOTAL AWARD AMOUNT $119,067,687

    http://www.cdc.gov/chronicdisease/recovery/docs/State_prevention_and_wellness_ARRA_awards_fact_sheet.pdf


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Small & medium scale Beverages

farm viability

Community &

Environmental

social vitality

stewardship

Distributing

Growing

food

Retailing

Community

-

based

Farmland

food system

p

reservation

Processing

Jobs

Eating

Preparing (e.g.,

restaurants)

Economic

Healthy

development

individuals


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CDC Resources Beverages

  • Community Recommendations:

    www.cdc.gov/obesity/downloads/community_strategies_guide.pdf

  • The State Indicator Report onFruits and Vegetables, 2009:http://www.fruitsandveggiesmatter.gov/indicatorreport

  • DNPAO State Legislation Database: http://apps.nccd.cdc.gov/DNPALeg/

  • ARRA

    www.cdc.gov/chronicdisease/recovery

  • State Programs

    www.cdc.gov/obesity/stateprograms/index.html

  • http://www.cdc.gov/nccdphp/dnpao

  • http://www.cdc.gov/healthyyouth/


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