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Building Local Awareness . Getting Others to Know You Jean Campbell National Organization for Rare Disorders (NORD) Sturge-Weber Foundation Conference July 22, 2005, Hershey PA. Have a Game Plan. Make a reasonable list of what you wish to achieve

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Building Local Awareness

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Building local awareness l.jpg

Building Local Awareness

Getting Others to Know You

Jean Campbell

National Organization for Rare Disorders (NORD)

Sturge-Weber Foundation Conference

July 22, 2005, Hershey PA


Have a game plan l.jpg

Have a Game Plan

  • Make a reasonable list of what you wish to achieve

  • Give yourself a time frame in which to accomplish it

  • Define your target audience

  • Enlist the help of others

  • Decide on the activities/promotions

  • Put it in action/ Review the results


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So What’s Your Goal?

  • Bring awareness for the Sturge-Weber Foundation

  • Educate others about this condition

  • Identify new revenue sources

  • Keep Sturge-Weber in the forefront of your local area


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Finding the Time

  • Be realistic about your time.

  • Don’t be a martyr---enlist the help of others!!

  • Budget time carefully—Rome wasn’t built in a day!

  • Did I say to designate responsibilities?

  • Chose the venues that are easy to handle-KISS method

  • Get others involved-the more the merrier!

  • Coordinate with other local organizations/schools to avoid conflicts of dates—follow the good neighbor policy.


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The Obvious

Family

Friends

Co Workers

Relatives (close and long lost)

Neighbors

The Others

Friends of Friends

Residents in your Community

Uninformed Co- Workers

Anyone you haven’t spoken to yet

Supporters of related causes

Healthcare professionals

Your Audience is Right In Front of You


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Setting Your Sights on Finding the Donors! Who is going to give to my organization?

  • Individuals are the most philanthropically minded sources of revenue for charities.

  • Corporations have created various giving policies to accommodate their mission and commitment to charities.

  • Private, Community and Family Foundations are established to support a specific area of interest or to extend support to a promising charitable program

  • Surveys generally indicate that non profits receive funds from the following sources:

    • 39% from Individuals (e.g. dues, fees)

    • 31% from government sources

    • 18% from private sources (corporations, foundations)

    • 7% from other sources

    • 5% from endowments or interest earned


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One person tells another personwho tells another person…..

Everyone has their own reasons for making a charitable donation

  • Makes them feel good---improving the lives of others

  • Its personal…has a connection to the cause

  • Admires the work that the charity provides to the community

  • They are a volunteer or on the board of directors

  • Like to be patted on the back!

  • Looks good on their resume

  • Doing it to please others

  • Needs that tax deduction

  • They have been asked!


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Profiling and Prospecting Individual DonorsSo who are these people and how do we meet and keep them?

  • There is no such thing as a “one size fits all” donor

  • There is a ‘getting to know you’ process

  • It’s all about cultivation; making the connection; doing your homework

  • Recognize their interests; keep them in the loop; communication

  • Respect their opinions and privacy!

  • Do a bit of ‘googling’. Reading newspapers, magazines…

  • Remember Mom’s Rule: Treat others as you wish to be treated

  • Always say thank you even if they say no


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How Do Individuals Donate?

General Contributions:direct mail solicitations, memorial/in honor gifts, end of the year solicitations; just because giving, manna from heaven

Membership Dues:individual, family, professional, corporate

Employer Matching Gift Program:dollar for dollar on your gift

Capital Campaign:building funds; research endowments

Workplace Campaigns:United Way, America’s Charities, ICA; either as a signed on charity or a donor’s choice write in

Planned Giving:bequests, stocks, advised funds

Special Events:auctions, dinners, dances, walkathons

Social Events:car washes, college activities, bake sales, health fairs, a-thons

On-Line Giving:Auctions; pledges, on line charity malls, shopping sites

Cause Related Activities: jewelry, apparel, accessories, beauty products, home goods


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Maintaining an Individual DatabaseKeeping up with the Jones, Smiths, Campbells, etc.

  • After identifying donors, keep track of them!

  • Create an uncomplicated database to capture personal and giving history of your donor

  • Keep on the lookout for additional people to add to your list

  • Your donor database can be the financial foundation of your organization…respect your clients and their privacy

  • Always remember to say Thank You!


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Corporations: Making the ConnectionLooking for that win-win scenario

  • Many companies have corporate giving programs or divisions with specific guidelines. Some even have foundations!

  • Find the common thread that will tie your organization’s work to the company’s mission

  • Build contacts that will help open the door: board members, clients, family, friends,

  • Become visible within your community; offer to be on a community Speakers Bureau for civic and business organizations e.g Chamber of Commerce, Rotary

  • Connect your organization to a company based on product development, use, and research

  • Ask individuals on your database to utilize their employer’s workplace giving and matching gift programs. Then thank the company for providing these valuable services


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The Doable Dozen


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Summary: 10 Helpful Fundraising Suggestions

  • Don’t be afraid to ask

  • Practice asking on the people that you know

  • Share your story with whomever will listen, in direct mail letters, with the media

  • Brag about your organization and how you do good things!

  • Keep your asking simple and to the point…that old KISS method

  • Do your research

  • Find who will make a good donor

  • Build your donor base. Ask your donors to help you spread the word; if they like you they won’t mind

  • Don’t get too wordy; Make it easy for a donor to give you a donation

  • Keep your donor database up to date

    …… and never forget to say Thank You!


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