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Blogs: The New Sales and Marketing Tool for Business PowerPoint PPT Presentation


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Blogs: The New Sales and Marketing Tool for Business. We will Cover What is a blog? Why have a business blog? Getting started What makes a blog successful in business settings. Anita’s background 20+ years experience Corporate & small biz Small business owner Blogging 3 years.

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Blogs: The New Sales and Marketing Tool for Business

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Blogs:

The New Sales and Marketing Tool for Business


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We will Cover

  • What is a blog?

  • Why have a business blog?

  • Getting started

  • What makes a blog successful in business settings


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Anita’s background

  • 20+ years experience

  • Corporate & small biz

  • Small business owner

  • Blogging 3 years


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Anita’s background

  • Flagship blog is “Small Business Trends”

  • www.smallbiztrends.com

  • Also blogs at client sites


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What is a blog?

  • A type of web site

  • Easy to update

  • Chronological entries

  • Lots of links

  • Informal 2-way conversations


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Why have a business blog?

  • Cut through marketing-speak

  • High search engine rank

  • Your own PR arm

  • Replace /add to a newsletter

  • Listen to customers


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Getting started

  • Surf and read

  • Consider a free account to get the feel at first

  • Link to & comment at other blogs

  • Keep writing!


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Getting started (cont’d)

  • Best blogging software for business beginners:

    • WordPress.org

    • Typepad.com

    • MovableType.com


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Tips - (Do’s)

  • Prof. design (<$300)

  • Post 1 to 2 times/week

  • Identify yourself by name

  • Use photos (team & office)

  • Do “day in the life” posts

  • Use industry keywords


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Tips - (Don’ts)

  • Don’t try to be Google News

  • Don’t forget the “Mom” rule

  • Don’t oversell

  • Don’t forget to link, link, link!


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A Word about RSS

  • The future

  • Expands reach of the message

  • Don’t need a blog to create RSS feeds – but blogs make it easy

  • Press releases, announcements and other issues


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Anita Campbell

www.smallbiztrends.com

www.smallbiztrends.com/blogs.ppt


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Thanks for Listening!

Questions?


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