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Congratulations to this months winner Karen Somerville who had an average difference of 10.8.

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Presentation Transcript
Slide1 l.jpg

Congratulations to this months winner Karen Somerville

who had an average difference of 10.8

According to a survey of 1,098 randomly selected Americans over 18, conducted by Directions Research (www.directionsresearch.com) with data collection by Greenfield Online (www.greenfieldonline.com) on September 22, 2006.

Margin of error ±3% points.

www.directionsresearch.com


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Almost half of Americans own a laptop computer while about one in three owns a wireless router, portable digital music player, home theater system or a DVR device

Currently own any DVR

35%

According to a survey of 1,098 randomly selected Americans over 18, conducted by Directions Research with data collection by Greenfield Online on September 22, 2006. Margin of error ±3% points.


One in three americans currently participate in online gaming l.jpg
One in three Americans currently participate in online gaming

1 in 4 say they maintain a personal website or blog

According to a survey of 1,098 randomly selected Americans over 18, conducted by Directions Research with data collection by Greenfield Online on September 22, 2006. Margin of error ±3% points.


Many laptop owners use public hotspots still 15 of them are not familiar with this technology l.jpg
Many laptop owners use public hotspots; still 15% of them are not familiar with this technology

Do you currently use your laptop to surf the Internet in public hotspots?

(Among laptop owners)

According to a survey of 1,098 randomly selected Americans over 18, conducted by Directions Research with data collection by Greenfield Online on September 22, 2006. Margin of error ±3% points.


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Almost one in ten Americans is using VoIP, and of those who don’t, one in three just isn’t familiar with this technology

How likely are you to switch to VoIP for home phone service in the next year?

(Among VoIP non-users – 81%)

Which do you use for your personal telephone service at home?

18% of non-users plan to switch

30% of total Americans are unfamiliar with VoIP

According to a survey of 1,098 randomly selected Americans over 18, conducted by Directions Research with data collection by Greenfield Online on September 22, 2006. Margin of error ±3% points.


One in ten americans loves to be among the first to purchase new technology products l.jpg
One in ten Americans loves to be among the first to purchase new technology products

Which statement best describes you relationship with new technology?

I avoid new technology products as long as I possibly can.

I delay the purchase of new technology products until they are foolproof and most everyone is using them.

I love being among the first to purchase and incorporate new technology products.

I appreciate new technology products, but will purchase them only once they are proven, affordable, and pretty easy to use.

I enjoy new technology products, but usually wait until prices become somewhat reasonable.

According to a survey of 1,098 randomly selected Americans over 18, conducted by Directions Research with data collection by Greenfield Online on September 22, 2006. Margin of error ±3% points.


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The majority of iPod owners have experienced minor glitches at most in its operation. Still one in ten have needed service or to be replaced

Do you currently own an Apple iPod?

How well has your iPod functioned for you?

(Among iPod owners)

Yes

23%

Serious

glitches,

Do not use it

requiring

often enough

No, but considering purchasing in next year

replacing, 4%

to know, 6%

20%

Serious

glitches,

requiring

service, 5%

No, and not considering purchasing in next year

41%

Only minor

glitches, 22%

Always

worked, 63%

16%

Unfamiliar with the iPod

According to a survey of 1,098 randomly selected Americans over 18, conducted by Directions Research with data collection by Greenfield Online on September 22, 2006. Margin of error ±3% points.


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