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Reveal Mobile - Infographic Growth in Geofencing Geotargeting and Location-Based Marketing

The majority of shoppers visit a retail store after getting notified by a location-based alert. With digital targeting becoming more oriented towards locations and demography, businesses are investing in ad spends like social media and OTT marketing for geofencing advertisements. Looking at key metrics for geofencing marketing, firms must decide on modifying their ad spend budgets to drive increased foot traffic to stores.

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Reveal Mobile - Infographic Growth in Geofencing Geotargeting and Location-Based Marketing

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  1. GROWTH IN GEOFENCING, GEOTARGETING AND LOCATION-BASED MARKETING ...of marketers use location data in campaigns. 89% This includes everything from geotargeting entire countries in Google Ads to geofencing with polygons at the building level with VISIT Local. INVESTMENT IN LOCATION-BASED ADS TO REACH $38.7 BILLION 2020 $33.1 US Mobile Location-Targeted Ad Spending, 2020-2022, in U.S. $ Billions 2021 $35.5 2022 $38.7 The need to drive outcomes for digital ad players is amplified by consumer experience shifts that create the opportunity to align what is right for the industry with what consumers expect— relevant, non-disruptive and personalized advertising. IAB Outlook: 2021 Digital Ad Ecosystem www.revealmobile.com | info@revealmobile.com

  2. TOP 5 INDUSTRIES WHERE MARKETERS RUN GEOTARGETED ADS 1. 2. 3. 4. 5. Health / Beauty / Fitness Grocery Restaurants Entertainment Pets / Animals Social Media 69% What ad channels do you use to drive in-store sales? Broadcast TV 31% Radio 30% 29.5% Paid Search Streaming Audio 26% Print/Direct Mail 25% Programmatic/Display 15% Out Of Home 15% OTT/CTV 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% MOST POPULAR AD CHANNELS FOR GEOFENCING MARKETING CAMPAIGNS 1. 2. 3. 4. 5. 6. 7. 8. DISPLAY www.revealmobile.com | info@revealmobile.com

  3. TOP 3 USE CASES FOR GEOFENCING MARKETING RETAIN CUSTOMERS Geofence your locations WIN MARKET MARKET SHARE Geofence your competitors’ locations GROW THROUGH NEW CUSTOMERS Geofence places your ideal customer goes Now 15% When do you plan to increase your ad budget on campaigns to drive in-store foot trafc? Next 1-2 months 40% Next 3-6 months 28% We do not run ads to drive in-store foot trafc 9% We never reduced our ad budget to drive in-store foot trafc 8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% TOP 3 GEOFENCING METRICS MARKETERS MEASURE In-Store Foot Trafc Trend During Campaign Daily In-Store Visits Target Audience Conversions Sources: eMarketer, Reveal Mobile, Mobile Marketer, BIA/Kelsey ABOUT REVEAL MOBILE Reveal Mobile provides customizable geofencing marketing solutions to digital agencies, brands, retailers and media companies. Creator of VISIT Local, award-winning geofencing technology, allows companies of any size to leverage location data to understand, reach and measure the right audiences. Reveal Mobile is CCPA and GDPR compliant and a member of the Network Advertising Initiative, which conducts an annual privacy certification. The company is based in Raleigh, NC. For insights on the marketing, advertising and adtech industries, follow us on LinkedIn and visit our blog. For a demo of VISIT Local, contact us. www.revealmobile.com | info@revealmobile.com

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