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The Planning Process. Business Web Site Design Steps in the Planning Process. Software Purpose Audience Organization Links Page Length. Graphics Image Maps Navigation Netiquette Security Quality . Business Web Site Design SOFTWARE. Microsoft Word Adobe Site Mill/ Page Mill

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Business web site design steps in the planning process l.jpg
Business Web Site DesignSteps in the Planning Process

  • Software

  • Purpose

  • Audience

  • Organization

  • Links

  • Page Length

  • Graphics

  • Image Maps

  • Navigation

  • Netiquette

  • Security

  • Quality

Creating a Business Web Site

By Paul Lazarony


Business web site design software l.jpg
Business Web Site Design SOFTWARE

  • Microsoft Word

  • Adobe Site Mill/ Page Mill

  • Microsoft Front-page

  • Netscape Composer

  • Other HTML editors

Creating a Business Web Site

By Paul Lazarony


Business web site design purposes l.jpg
Business Web Site Design PURPOSES

  • Providing a Service

    • Search Engines

  • Selling a Product or Service

    • Marketing (hooking the user)

  • Presenting Information to an Interested Audience

  • Providing a Collection of Links

Creating a Business Web Site

By Paul Lazarony


Business web site design audience l.jpg
Business Web Site Design AUDIENCE

  • Who will be using your pages?

    • Customers?

    • Employees of your company?

    • People familiar with your subject matter?

    • People just learning the things you will be discussing?

Creating a Business Web Site

By Paul Lazarony


Business web site design organization l.jpg
Business Web Site Design ORGANIZATION

Creating a Business Web Site

By Paul Lazarony


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Business Web Site Design HyperLINKS

  • Menu of Web Site Links

    [ Product Info | Purchasing Info | Cool Links ]

  • Use Paragraph Form for Links to another Web Site:

    • Informational Link:

      This link will take you to the home page of California State University Northridge

    • Limited Information Link:

      http://www.csun.edu

Creating a Business Web Site

By Paul Lazarony


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Business Web Site Design PAGE LENGTH

  • Try to keep your pages to the length of a window.

    • The user may not realize there is more information below

  • Displaying large blocks of text.

    • May be longer than one window

    • Be sure to use Targets to help the user navigate the page.

Creating a Business Web Site

By Paul Lazarony


Business web site design graphics l.jpg
Business Web Site Design GRAPHICS

  • How many graphics should you include?

    • The more graphics a page contains the:

      • slower that page will load.

      • hard drive space needed will increase significantly!

  • Use Graphics that are CRITICAL to the information content of your page.

Creating a Business Web Site

By Paul Lazarony


Business web site design image maps l.jpg
Business Web Site Design IMAGE MAPS

Creating a Business Web Site

By Paul Lazarony


Business web site design navigation l.jpg
Business Web Site Design NAVIGATION

  • Include a “Menu of Links” (or Navigational Header) for your Web Site

  • Consider including this Menu at the top and bottom of your pages.

  • Put a title header on each page.

  • Keep the color scheme consistent on all of your pages.

Creating a Business Web Site

By Paul Lazarony


Business web site design netiquette l.jpg
Business Web Site Design NETIQUETTE

  • Do not insult people.

    • Be careful of multiple interpretations of your writing!

  • Do not publish “registered” or “copyrighted” material without the permission of the owner.

  • Do not publish links to someone else’s pages unless you are sure they want the exposure.

Creating a Business Web Site

By Paul Lazarony


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Business Web Site Design SECURITY

  • Keep “company proprietary” information secured behind a firewall.

  • Use a “Secure Feed” when asking for a customer’s Credit Card as a form of payment!

    • New Software Packages designed specifically for this function.

Creating a Business Web Site

By Paul Lazarony


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Business Web Site Design QUALITY

  • Test EVERY Link

  • Keep your Web Site up-to-date

  • Check your spelling

  • Write for ALL Internet Browsers

    • Most third-party software packages will do this for you!

Creating a Business Web Site

By Paul Lazarony


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Business Web Site Design QUALITY continued

  • Put a link leading to a comment mechanism on every page.

    • Link to Email

    • Make it easy for your audience to give you feedback.

    • RESPOND to people who do comment on your pages

Creating a Business Web Site

By Paul Lazarony



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