the travel industry from frivolous to essential
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The Travel Industry : From Frivolous to Essential. Ranking the Travel Industry (output). Big Impact, Little Support. FLU. Washington Opinion Leaders Say: Jobs Are Low Paying. Washington Opinion Leaders Say: Leisure and Business Travel is Frivolous.

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Presentation Transcript
the travel industry from frivolous to essential
The Travel Industry:

From Frivolous to Essential

travel frivolous or necessary
Travel: Frivolous or Necessary?

Necessary

Core Business Function

Commonplace

Unnecessary

Dispensable

Frivolous / Luxury

makings of something greater
Makings of Something Greater

Powerful Brands

Employees, Customers Like Us

Recent Successes

makings of something greater9
Makings of Something Greater

Law Is Signed to Create A

U.S. Tourism Board

War on Travel? Industry Fights Back

step 1 acknowledge problem
Step 1: Acknowledge Problem

Leisure

International

Business

Meetings, Events & Incentives

Same Problem

Frivolous

Non-Essential

Luxury

step 2 become advocates
Step 2: Become Advocates

Leisure

International

Business

Meetings, Events & Incentives

Connect the Dots

Build Value Proposition

Proselytize

ad