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The Travel Industry : From Frivolous to Essential. Ranking the Travel Industry (output). Big Impact, Little Support. FLU. Washington Opinion Leaders Say: Jobs Are Low Paying. Washington Opinion Leaders Say: Leisure and Business Travel is Frivolous.

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The Travel Industry:

From Frivolous to Essential





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Washington Opinion Leaders Say:Leisure and Business Travel is Frivolous


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Washington Opinion Leaders Say:“Fun and Entertainment” = Less Important


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Travel: Frivolous or Necessary?

Necessary

Core Business Function

Commonplace

Unnecessary

Dispensable

Frivolous / Luxury


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Makings of Something Greater

Powerful Brands

Employees, Customers Like Us

Recent Successes


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Makings of Something Greater

Law Is Signed to Create A

U.S. Tourism Board

War on Travel? Industry Fights Back


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Step 1: Acknowledge Problem

Leisure

International

Business

Meetings, Events & Incentives

Same Problem

Frivolous

Non-Essential

Luxury


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Step 2: Become Advocates

Leisure

International

Business

Meetings, Events & Incentives

Connect the Dots

Build Value Proposition

Proselytize



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