Social media communicating your message november 8 2010
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Social Media: Communicating Your Message November 8, 2010. > Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations. What the heck is social media ?. SOCIAL MEDIA IS AN UMBRELLA TERM…

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Social Media: Communicating Your Message November 8, 2010

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Social Media: Communicating Your MessageNovember 8, 2010

> Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations


What the heck is social media?


SOCIAL MEDIAIS AN UMBRELLA TERM…

THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO.

http://www.wikipedia.org


It’s also a fancy way to describe PEOPLEhaving CONVERSATIONS online.

Photo by Kris Hoet


The CONVERSATIONS are powered by…

  • Blogs

  • RSS

  • Online Chat & Listserves

  • Wikis

  • Social Networks

  • Podcasts & Videocasts

  • Photo & Video Sharing Sites

  • Virtual Worlds


TraditionalModel

A shift in COMMUNICATION& CONVERSATION

Social MediaModel


People are consuming information differently…

  • 92 % use multiple platforms each day to get news

  • 60 % get news from online and offline sources each day

  • 33 % of cell phone owners access news on mobile device

  • 80 % of online news consumers get or share links via emails

Source: Pew Research Center


Is social media a fad? You decide! Socialnomics.net


How do I get on thesocial media highway?


A. Listen

  • Immerse yourself in conversations

  • Monitor trends & competition

  • Google alerts, Twitter searches

  • Determine process for responding


B. Participate

  • Set up a profile

  • Friend 25 people

  • Comment on blogs

  • Answer questions

  • The rule of thirds: personal, professional, profitable


C. Drive

  • Share your expertise

  • Create content/ideas

  • Write a blog

    • Create home for news, opinion, content

    • Establish as experts

    • Promote

    • Connect with community

  • Drive conversations

  • Think MULTIMEDIA


D.ObeyTraffic Signs

Privacy: Customize what others can see about you (professional v. personal)

Create ‘Friend’ groups

Edit privacy settings

Etiquette: Once you’re riding the social media highway, remember to obey common Internet traffic rules of thumb.

Policy: Obey or set company guidelines for participation.

socialmediagovernance.com/policies.php


What social media tools are right for me?


Communicate short (140-character) bursts of information to the people that subscribe to your updates (tweets)

Monitor trends

Thought leadership

Industry news

Tools

HootSuite.com

TweetDeck.com

Mobile apps


Commentary on topics important to citizens, industry/local info, conversational

Share news, info advice

Link to website

Tools

WordPress.com

Blogger.com

TypePad.com


More personal interactions

Groups, pages, updates (customizable)

Links social networks

Large audience, activity

Robust privacy settings

Feed RSS and blog

Multimedia friendly


Professional outlet

Job lists, referrals

Groups, networking

Discussion boards

Links social networks

Elevates firm in search lists


YouTube is 2nd largest search engine

Video is viral

Plug into other social media platforms

Multimedia brings voice to your brand

Think informational, educational, entertainment

K.I.S.S. > Keep it short& sweet


Repurpose Content Across Channels


CONNECTwith me!

  • Tina Lambert, CAE

  • VSCPA Vice President, Member & Public Relations

  • Phone: (804) 612-9416

  • E-mail:tlambert@vscpa.com

  • LinkedIn: www.linkedin.com/in/tinalambert

  • Facebook: www.facebook.com/TinaLambert1

  • Twitter: www.twitter.com/TinaLambert


THANK YOUvery, very much!


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