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Social Media: Communicating Your Message November 8, 2010. > Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations. What the heck is social media ?. SOCIAL MEDIA IS AN UMBRELLA TERM…

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Social media communicating your message november 8 2010 l.jpg
Social Media: Communicating Your MessageNovember 8, 2010

> Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations


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What the heck is social media?


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SOCIAL MEDIAIS AN UMBRELLA TERM…

THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO.

http://www.wikipedia.org


It s also a fancy way to describe people having conversations online l.jpg
It’s also a fancy way to describe PEOPLEhaving CONVERSATIONS online.

Photo by Kris Hoet


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The CONVERSATIONS are powered by…

  • Blogs

  • RSS

  • Online Chat & Listserves

  • Wikis

  • Social Networks

  • Podcasts & Videocasts

  • Photo & Video Sharing Sites

  • Virtual Worlds


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TraditionalModel

A shift in COMMUNICATION& CONVERSATION

Social MediaModel


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People are consuming information differently…

  • 92 % use multiple platforms each day to get news

  • 60 % get news from online and offline sources each day

  • 33 % of cell phone owners access news on mobile device

  • 80 % of online news consumers get or share links via emails

Source: Pew Research Center


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Is social media a fad? You decide! Socialnomics.net


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How do I get on thesocial media highway?


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A. Listen

  • Immerse yourself in conversations

  • Monitor trends & competition

  • Google alerts, Twitter searches

  • Determine process for responding


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B. Participate

  • Set up a profile

  • Friend 25 people

  • Comment on blogs

  • Answer questions

  • The rule of thirds: personal, professional, profitable


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C. Drive

  • Share your expertise

  • Create content/ideas

  • Write a blog

    • Create home for news, opinion, content

    • Establish as experts

    • Promote

    • Connect with community

  • Drive conversations

  • Think MULTIMEDIA


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D.ObeyTraffic Signs

Privacy: Customize what others can see about you (professional v. personal)

Create ‘Friend’ groups

Edit privacy settings

Etiquette: Once you’re riding the social media highway, remember to obey common Internet traffic rules of thumb.

Policy: Obey or set company guidelines for participation.

socialmediagovernance.com/policies.php


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What social media tools are right for me?


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Communicate short (140-character) bursts of information to the people that subscribe to your updates (tweets)

Monitor trends

Thought leadership

Industry news

Tools

HootSuite.com

TweetDeck.com

Mobile apps


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Commentary on topics important to citizens, the people that subscribe to your updates (tweets)industry/local info, conversational

Share news, info advice

Link to website

Tools

WordPress.com

Blogger.com

TypePad.com


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More personal interactions the people that subscribe to your updates (tweets)

Groups, pages, updates (customizable)

Links social networks

Large audience, activity

Robust privacy settings

Feed RSS and blog

Multimedia friendly


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Professional outlet the people that subscribe to your updates (tweets)

Job lists, referrals

Groups, networking

Discussion boards

Links social networks

Elevates firm in search lists


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YouTube is 2 the people that subscribe to your updates (tweets)nd largest search engine

Video is viral

Plug into other social media platforms

Multimedia brings voice to your brand

Think informational, educational, entertainment

K.I.S.S. > Keep it short& sweet


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Repurpose Content Across Channels the people that subscribe to your updates (tweets)


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CONNECT the people that subscribe to your updates (tweets)with me!

  • Tina Lambert, CAE

  • VSCPA Vice President, Member & Public Relations

  • Phone: (804) 612-9416

  • E-mail:[email protected]

  • LinkedIn: www.linkedin.com/in/tinalambert

  • Facebook: www.facebook.com/TinaLambert1

  • Twitter: www.twitter.com/TinaLambert


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THANK YOU the people that subscribe to your updates (tweets)very, very much!


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