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ONLINE BUSINESS 1 :45 PM - 2:45 PM. Presented by: Mashnoon Ahmed Narmin Kermally Shama Hyder Hunaid Hakam (Moderator). Introduction. Hunaid. Panelists Mashnoom Ahmed – President & CEO Net Brands Narmin Kermally – Owner MyChildBook.com Shama Hyder – Founder and Online Marketing Expert .

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Online business 1 45 pm 2 45 pm l.jpg

ONLINE BUSINESS1:45 PM - 2:45 PM

Presented by:

Mashnoon Ahmed

Narmin Kermally

Shama Hyder

Hunaid Hakam (Moderator)


Introduction l.jpg
Introduction

Hunaid

PanelistsMashnoom Ahmed – President & CEO Net Brands

Narmin Kermally – Owner MyChildBook.com

Shama Hyder – Founder and Online Marketing Expert.

Moderator

Hunaid Hakam – Founder & CEO American Health Care Academy


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Three Quick Questions

Hunaid

  • How many of you already have a website?

  • 2) How many of you looking to create website for existing business?

  • 3) How many wanting a website for new business?


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Informative

Narmeen

E-Commerce

Understand Requirements

Understand Requirements

Domain Name

Domain Name

Website Design

Website Design / Shop Cart

Selecting a Host

Selecting a Host

Putting it Together

Putting it Together

Marketing

Marketing

Search Engine Optimization

Search Engine Optimization

Support

Support

Operations

Operations


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Informative

Narmeen

E-Commerce

Understand Requirements

Understand Requirements

  • Type of Business

  • Purpose of Website

  • Information Presented

  • Target Market

  • Type of Business

  • Type of Products

  • Information Presented

  • Target Market

  • Niche Product

  • Competition

  • Cost Benefit Analysis


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WEBSITE Domainwww.godaddy.com

Mashnoon

USER

WEBSITEHOSTwww.1and1.comwww.godaddy.com


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Informative

Mashnoom

E-Commerce

Domain Name

Domain Name

Domain Name = Website Address

Domain Name = Website Address

Selecting Domain

Selecting Domain

  • Keep it simple

  • Easy to remember

  • Keep it simple

  • Easy to remember

Purchasing Domain

Purchasing Domain

  • Go to GoDaddy.com

  • Preferred Domains

  • Regular Domain

  • Go to GoDaddy.com

  • Via Shopping Cart Website ex: http://www.3dcart.com/

Pointing Domain to Host

Pointing Domain to Host

  • NameServers (DNS)

  • A-Record (IP Address)

  • NameServers (DNS)

  • A-Record (IP Address)


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Informative

Mashnoom

E-Commerce

Selecting a Host

Selecting a Host

Host = Computer: Website Stored

Select Host Based on Shopping cart.

Windows

ASP (active server pages)Need Database (Mysql)

Host Price:$10 - $1,000

Host Type: Shared Vs Dedicated

Linux

PHP (Hypertext Preprocessor)Need Database (Mysql)

  • Resources:

  • www.BlueHost.com

  • www.1and1.com

  • www.hostgator.com

  • www.theplanet.com

  • www.speakeasy.com

You can also select a company that hosts the shopping cart for you.

Example:www.3dcarts.comwww.volusion.comwww.merchandizer.com


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Mashnoom

E-Commerce

Shopping Cart

  • Linux Based Shopping Carts

  • X-cart.com ($170)

  • oscommerce.com (Free)

  • Windows Based Shopping Carts

  • VPASP ($245 and up)

  • Comersus.com (Free)

AND MANY MORE

  • INSTALLATION: Carts can be installed by the following

  • Vendors: Shopping Cart Vendor

  • Web designers: Web Designers that you may find online

  • Support: Hire a professional. (Will discuss later)

PAYMENT GATEWAYS: You need a third-party vendor to process the credit cards and deposit money in your bank account.


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Mashnoom

E-Commerce

Shopping Cart Display


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Informative

Shama/Mashnoom

E-Commerce

Website Design

Website Design

Selecting Design

Selecting Design

  • Keep it simple

  • Keep it Clean

  • Find Competitive Advantage

  • Keep it simple

  • Keep it Clean

Creating the Design

  • Custom Design

  • Select a Template

Creating the Design

Depends on the Shopping cart you select

Example:

www.templatemonster.comwww.freewebsitetemplates.com

  • Custom Design

  • Select a Template

3. Combination of both

3. Combination of both

Shopping carts come with a default template. Vendors also design templates.


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Informative

Hunaid

E-Commerce

Putting it Together

Putting it Together

  • Purchase Domain

  • Select Shopping Cart

  • Select Host

  • Point Domain to Host

  • Install Shopping Cart

  • Implement Design

  • Insert Information

  • Purchase Domain

  • Select Host

  • Point Domain to Host

  • Implement Design

  • Insert Information

  • Upload Website to Host.

This is High-Level and basic information. You will need to do a lot more research before completing these steps.


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Hunaid

NOW YOUR WEBSITE IS WORKING

HOW DO YOU GET VISITORS ON YOUR WEBSITE?


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Shama

Marketing

There are Many ways you can market your website

  • Search Engine Optimization (SEO)

  • Pay Per Clicks (PPC)

  • Banner Advertisements


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Shama

PAY PER CLICK $$

ORGANIC LISTINGFREE


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Shama

Search Engine Optimization

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results

  • Page Rank

  • SEO Strategies

    • OFF-Page SEO

      • Link Building

      • Directories

      • Blogs

      • Forums

      • Articles

    • ON-Page SEO

  • SEO Companies

  • Research The Following:

  • White hat versus black hat

  • Getting indexed

  • Google Webmaster tools


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Shama

Getting Support

There are many resources in the market now days!

Marketplace where people who need support can find professionals

  • www.rentacoder.com

  • www.getafreelancer.com

  • www.scriptlance.com

Create a project on the websites listed above and then professionals bid on your project from all over the world.

  • Marketing Company

  • SEO Organization

  • Web design Companies


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Narmeen

Operations

  • Customer Support

  • 1-800 Numbers

  • Email Management

  • Live Chat

  • Product Management

  • Shipping

  • Refunds

  • Insurance

  • Office


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Narmeen

PANEL DISCUSSION

Backup: If questions are not raised, we will talk about how we got into the online market. Starting Narmeen.


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