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A commitment to the de-seasonalisation of tourist activity and to employment through active policies

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Towards a pilot project for European social tourism: “Europe Senior Tourism” S hared between the Spanish government, the governments of the EU states, the regions and the European institutions. A commitment to the de-seasonalisation of tourist activity and to employment through active policies.

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Towardsapilotprojectfor Europeansocialtourism:“Europe SeniorTourism”SharedbetweentheSpanishgovernment,thegovernmentsoftheEUstates,theregionsandtheEuropeaninstitutions

Acommitmenttothede-seasonalisation

of tourist activity and to employment

through active policies

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SUMMARY

1.

CURRENT SITUATION

2.

THE PROJECT

3.

FUTURE

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SEASONALITY

PlayadePalma’sworstwinter:only18hotelsopen

threats
THREATS
  • IncreasingseasonalityintheEuropeantouristindustry
  • Under-utilisation of human work resources
  • High costs of unemployment benefits in winter.
  • Tourist areas deserted.
  • Difficulties to maintain adequate price.
  • Limits to the number of places for tourist use.
opportunities
OPPORTUNITIES
  • Gradualincreaseinthepercentageofnon-activecitizens.
  • 102 million people in the EU aged between 55 and 75.
  • The sustainable development of the tourist industry requires an increase in the added value of each tourist place throughout the year:
    • Increasing the average annual added value by increasing quality and diversifying products .
    • Increasing average annual occupation by extending the opening season.
  • Major changes in the infrastructure of tourist transport.
state of the project
STATE OF THE PROJECT
  • Increasingawarenessbyseveralinstitutionsatverydiverselevelsandspheres,oftheneedtotakeaction.
  • Advanced state of several proposals in European institutions for the creation of a Europe-wide social tourism project.
  • Continuing rise in life expectancy and average age of European citizens, meaning increased leisure time.
  • High tendency to travel by all European citizens, and particularly by “senior” citizens.
  • Need by European institutions to advance towards the concept and reality of European citizenship.
  • Positive experiences of social tourism in several European countries and particularly in Spain, which has created a parallel market to that of the IMSERSO of one million more.
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EUROPE SENIOR TOURISM

A commitment in Spain and Europe for the

de-seasonalization and to employment

through active policies.

The best social policy is employment.

objectives
OBJECTIVES
  • To stimulate economic activity in the tourist industry in the low season, thereby tackling the serious problem of seasonality affecting the tourist sector in Europe.
  • To boost employment by means of active policies which impact the labour market.
  • To contribute to building a European citizenship.
  • To contribute to an active ageing.
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SUMMARYOFTHEPILOTPROJECTINSPAIN:

  • Aim: To create a system of organised group travel in the low tourist season with destination in hotels in Spain, partially subsided for European senior citizens, and in return, a system for travel by Spanish residents to other European countries.
  • Total investment in 2009: 10 million euros, 50% from the state and 50% from the autonomous regions.
basic plan for a new european social tourism project
BASIC PLAN FOR A NEW Europeansocialtourismproject
  • ArrangingtravelbyEuropeancitizensto other countries in low season, this year to Spain.
  • The EU member states which are receivers of Social Tourism will subsidise citizens from all over Europe who fulfil a series of requirements
  • This is a model of ASYMMETRICAL exchange of organised travel for senior tourists between the various countries and their citizens.
  • Company and trade union participation in the configuration and development of the product
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SUMMARYOFTHE FIRST VERSION INSPAIN (I):

  • SEGITTUR manages the project, depending directly on the State Secretary of Tourism.
  • 5 destinations

Andalucía: Costa del Sol – Costa de la Luz

Balearic Islands: Mallorca-Menorca-Ibiza

  • 80.000 places.
  • From October 2009 to April 2010.
  • 15 countries.
  • A sales company TRAVEL SENIOR.
  • Thousands of sales points.
  • The main requirement is being at least 55 years old.
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SUMMARYOFTHE FIRST VERSION INSPAIN (II):

  • Subsidy:
  • 150 euros for residents in Poland, Czech Republic, Hungary, Slovakia,
  • 100 euros for residents in Austria, Belgium, Bulgaria, Denmark, France, Greece, Ireland, Netherlands, Portugal, Romania, Slovenia.

Final sales prices:

8 days 365 euros

15 days 524 euros

22 days 700 euros

29 days 855 euros

  • Included in price:
  • Round-trip airfare
  • 4 stars hotel.
  • Full board.
  • Transportation to and from the hotel.
  • Activities.
  • Travel insurance.

Final sales prices:

8 days 365 euros

15 days 524 euros

22 days 700 euros

29 days 855 euros

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PROMOTION:

  • Traditional: brochures, advertisement, contacts with organizations.
  • NEW:
  • WEB SITE:

www.europeseniortourism.eu

objective of the proposal for the pilot
OBJECTIVE OF THE PROPOSAL FOR THE PILOT
  • ToachieveastrongstimulusbytheSpanishgovernmentforatrans-nationalprojectforEuropeansocialtourismaimedatseniorcitizensalloverEurope:“SeniorTourismEurope”,tobesharedbetweentheparticipatingstatesandregionsintheEuropeanUnion,andwithintheframeworkoftheEuropeaninstitutions.
  • To publicise the proposal among all the institutions, states and regions in Europe.
beneficiaries
BENEFICIARIES
  • Users:whogoonholidaytoothercountriesatasubsidisedrate,inthelowseason.
  • Workers: who go from being unemployed to being employed
  • Employers throughout the whole tourist chain

100 million euros in direct and induced activity are generated with an investment of 10 million euros

  • Central Inland Revenue Service: recover 1,5 euro for every 1 euro invested.
  • European institutions: The notion of European citizenship is reinforced.
deployment of the project
DEPLOYMENT OF THE PROJECT:
  • With other membercountriesoftheEU:

Signature of agreements with other european countries.

    • Acting agents if they are willing and committed to subsidising citizens from other countries in the EU.
    • Spectator agents if they only accept subsidies for travel by their own citizens from other countries.
  • European institutions, the Parliament and the Commission:
    • Legitimise and give social value.
    • Promote the minimum standardisation of conditions.
    • Guarantee the transparency of the award process for the different procedures.
    • No budgetary contribution from the EU is necessary except the minimum funds for technical coordination and promotion in the EU states.
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