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Corporate Communications Research Strategies. [email protected] Library and Learning Commons Carmen Genuardi, Master of Library & Information Science Information Services Librarian . Today’s Agenda…. Creating an Effective Search Search Strategies using Connectors [AND, OR, NOT]

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Corporate communications research strategies l.jpg

Corporate Communications Research Strategies

[email protected] Library and Learning Commons

Carmen Genuardi, Master of Library & Information Science

Information Services Librarian

(c) 2004 Bordignon, Buczynski, Foo, Genuardi


Today s agenda l.jpg
Today’s Agenda…

  • Creating an Effective Search

  • Search Strategies using Connectors [AND, OR, NOT]

  • Examples of Research Books in Learning Commons

  • Searching Learning Commons—this is your chance!

  • Handout of Periodicals List-Journal of Public Relations Research

  • Research by Subject page…Let’s explore

  • Databases…Finding scholarly journal articles

  • And more…

(c) 2004 Bordignon, Buczynski, Foo, Genuardi


Basic rules for research l.jpg
Basic Rules for Research

  • Know where to look.

  • If you cannot find “it” in 20 minutes, ask for help at the Reference Desk.

  • Just because it exists does not mean you can get it. Not everything is online!

  • *Choosing the right search terms is key to success. Use the “Lingo” of the field.

  • Repeat if necessary.

(c) 2004 Bordignon, Buczynski, Foo, Genuardi


Starting your research ask l.jpg

1. What kind of information am I looking for?

2.Where and howdo I search for this information?

3. Once I have found some information, how can I evaluateits usefulness?

4. How do I find more similar information?

Starting your Research...Ask

(c) 2004 Bordignon, Buczynski, Foo, Genuardi


Beginning your research l.jpg
Beginning Your Research

What kind of information am I looking for?

  • Facts?

  • Research?

  • Opinion?

  • News?

  • Current? Historical?

  • Local/National/International?

(c) 2004 Bordignon, Buczynski, Foo, Genuardi


What am i looking for sources of information containers l.jpg
“What Am I looking for?”Sources of Information – “Containers”

  • Books

  • Encyclopedias

  • Directories

  • Almanacs/Yearbooks

  • Magazines/Journals/Newspapers

  • Atlas

  • Internet/World Wide Web**

(c) 2004 Bordignon, Buczynski, Foo, Genuardi


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Use different formats of sources…

In-depth analysis of a subject: subject specific books, journal articles

Current news, events : newspapers, magazine articles

Facts, definitions, summaries:almanac, atlas, dictionary, directory, encyclopedia, handbook, thesauri, yearbook

Encyclopedias

Books

Newspaper Articles

Journal Articles

(c) 2004 Bordignon, Buczynski, Foo, Genuardi


Creating an effective search l.jpg
Creating an Effective Search

1. Define your topic (narrow as possible)

2. Write your research question

3. Identify keywords and their synonyms (drawn from question)

[*Use your handout to keep track]

4. Lastly, select research tools

(c) 2004 Bordignon, Buczynski, Foo, Genuardi


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1. Define

a Topic

2. Write aResearch Question

- Summarize your topic

4. ChooseAlternate Keywords

3. Choose Keywords

- Identify the concept(s)

5. Build a SearchStatement

- Connect Words and Concepts*

The Research Process

6. Execute the Search

- Select relevant resources

7. Review theSearch Results

(c) 2004 Bordignon, Buczynski, Foo, Genuardi


Build search statement connect the concepts l.jpg
Build Search Statement—Connect the Concepts

  • OR - broadens a search

    • “business communication” or “public relations” (synonyms)

  • AND - narrows a search

    • Corporations and “public relations”

  • “phrase” – narrows a search even more

    • “community relations” or “public relations”

  • * (wildcard) – expands a search

    • Communicat* (retrieves communication, communicating, communications …) retrieving various endings

  • NOT – excludes specific terms

    • “education” NOT “schools”

(c) 2004 Bordignon, Buczynski, Foo, Genuardi


Example l.jpg
Example

Research Question:What is the inter-relationship between public relations and employee communications?

Topic: public relations & employee communications

Subject: for example, business, communications, social science

Keywords from RQ:

public relationsemployee communications

OR

A

N

D

OR

employee interaction, employee attitude, employee-employer relationship(s), worker, staff

public affairs, corporate affairs, community relations, corporate image, corporate culture

Sample search statement:

(“public relations” OR “public affairs”) AND (employee AND communicat*)

(c) 2004 Bordignon, Buczynski, Foo, Genuardi


Find more similar resources l.jpg
Find more similar resources…

  • “Grow Pearls”

    • Search for the references from an article or item you found particularly useful;

    • Use the Subject terms in the library catalogue or the table of contents (keyword searching) from a relevant book on the topic.

    • Search for particular authors who are “gurus” in the field.

(c) 2004 Bordignon, Buczynski, Foo, Genuardi


Tip start with books or e books l.jpg
TIP: Start with Books or E-Books

Why?

  • Books can cover your topic more thoroughly and give you ideas to help focus your topic and provide ideas for search terms (keywords) before you start searching for journal articles.

  • Also, your search is pretty focused if you decide to search the Internet, where you would otherwise find too much irrelevant information.

(c) 2004 Bordignon, Buczynski, Foo, Genuardi


Where do i search l.jpg
Where Do I Search?

  • [email protected] Learning Commons Library and Online [search from home]

  • Other Seneca Libraries- Place Hold [arrive in 2 days max.]

  • Local University Libraries -YorkUniversity[Interlibrary Loan Service]

(c) 2004 Bordignon, Buczynski, Foo, Genuardi


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Resources at Circulation Desk

  • IABC Binders –practitioners “how-to” binders

  • Scholarly Journals, Magazines, Newsletters

    • Refer to handout for a list of titles

    • For use only in the library

    • “Dummy box” on shelf referring you to Circ. Desk.

  • *Student Field and Seminar Reports

    • Find a list under Research by Subject>Corporate Communications>Student reports (pdf)

  • Any Reserve Items from your Professor

  • Directories

    • Bowdens Corporate Directories

  • (c) 2004 Bordignon, Buczynski, Foo, Genuardi


    Slide16 l.jpg

    http://learningcommons.senecacollege.ca/

    (c) 2004 Bordignon, Buczynski, Foo, Genuardi


    Search using subject terms l.jpg
    Search using Subject terms

    Connector term “AND”

    (c) 2004 Bordignon, Buczynski, Foo, Genuardi


    Slide18 l.jpg

    To “place requests” to transfer an item to your campus, you must be on a “record view” page.

    Use Subject Headings to refine your search

    In order to retrieve similar items.

    (c) 2004 Bordignon, Buczynski, Foo, Genuardi


    Exercise 1 subject search l.jpg
    Exercise #1: Subject Search you must be on a “record view” page

    Do a TITLE search using the book you have selected and find more similar items by clicking on the SUBJECT link…

    For example,

    Title: Basics of Communication Research

    (c) 2004 Bordignon, Buczynski, Foo, Genuardi


    When in doubt select research by subject l.jpg
    When in Doubt- you must be on a “record view” pageSelect Research by Subject

    (c) 2004 Bordignon, Buczynski, Foo, Genuardi


    Slide21 l.jpg

    (c) 2004 Bordignon, Buczynski, Foo, Genuardi you must be on a “record view” page


    York university s scott library l.jpg
    York University’s Scott Library you must be on a “record view” page

    (c) 2004 Bordignon, Buczynski, Foo, Genuardi


    Http www library yorku ca l.jpg
    http://www.library.yorku.ca you must be on a “record view” page

    (c) 2004 Bordignon, Buczynski, Foo, Genuardi


    Slide24 l.jpg

    Finding Journal Articles using Databases…two places to look

    (c) 2004 Bordignon, Buczynski, Foo, Genuardi



    Slide26 l.jpg

    Refer to your handout to select appropriate databases. look

    (c) 2004 Bordignon, Buczynski, Foo, Genuardi


    Slide27 l.jpg

    Journal Title look

    (c) 2004 Bordignon, Buczynski, Foo, Genuardi


    Accessing the site lco l.jpg

    CD-Rom resource – only available on campus look

    IP Authentication – use Seneca dial-up or click on “remote access” link (if available)

    Remote Access – log in when prompted

    Accessing the Site (LCO)

    http://learningcommons.senecacollege.ca

    Important: To gain access to our Learning Commons Online resources outside the campus, log in with your Seneca e-mail (learn) username and password when prompted.

    (c) 2004 Bordignon, Buczynski, Foo, Genuardi


    More useful research databases l.jpg
    More Useful Research Databases look

    • News & Current Events

      • Canadian NewStand- National Post

      • Canadian Business & Current Affairs

      • CPI.Q-Globe & Mail

      • Lexis/Nexis

    • Company Information and much more…

      • Financial Post Corporate Profiler and Reports

    Keep in Mind: Search syntax differs between databases.

    (c) 2004 Bordignon, Buczynski, Foo, Genuardi


    Slide30 l.jpg

    Financial Post Corporate Profiler and Reports look

    Reports

    Competitors

    (c) 2004 Bordignon, Buczynski, Foo, Genuardi


    Slide31 l.jpg

    Directory of “Approved” Company Information Resources look

    (c) 2004 Bordignon, Buczynski, Foo, Genuardi


    Exercise 2 article searching l.jpg
    Exercise #2: look Article Searching

    Locate 2 articles that would be useful for your topic using the two methods shown today.

    Write down the database used, author(s), article title, journal name, volume #, issue #, pages #’s. Need this information for your References page.

    (c) 2004 Bordignon, Buczynski, Foo, Genuardi


    Okay so you ve found what you wanted and evaluated it now what l.jpg
    Okay, so you’ve found what you wanted and evaluated it, now what?

    (c) 2004 Bordignon, Buczynski, Foo, Genuardi


    Academic honesty l.jpg
    Academic Honesty now what?

    According to the Seneca College Student Handbook, plagiarismis

    “the inclusion of another’s words, phrases, sentences or entire passages in work which you claim as your own.”

    Turnitin @ Seneca

    LCO -> Academic Honesty

    (c) 2004 Bordignon, Buczynski, Foo, Genuardi


    Citing your information sources l.jpg
    Citing Your Information Sources now what?

    When conducting research, you must properly acknowledge the sources of information you have used...

    This is commonly referred to as a

    “References” Page

    Consult:

    LCO -> Quick Ref. Tools -> Bibliography Style Guides

    • APA Style for Electronic References

    • APA Style Guide

      also check the Library Catalogue

    (c) 2004 Bordignon, Buczynski, Foo, Genuardi


    And of course l.jpg
    And of Course... now what?

    If you have any questions or need help finding information, don’t forget the REFERNCE DESK!

    416-491-5050 ext. 3038

    Good Luck!

    (c) 2004 Bordignon, Buczynski, Foo, Genuardi


    Any questions l.jpg

    Any Questions? now what?

    To find this presentation, go to:

    http://people.senecac.on.ca/carmen.genuardi/

    (c) 2004 Bordignon, Buczynski, Foo, Genuardi


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