corporate communications research strategies
Download
Skip this Video
Download Presentation
Corporate Communications Research Strategies

Loading in 2 Seconds...

play fullscreen
1 / 37

Corporate Communications Research Strategies - PowerPoint PPT Presentation


  • 325 Views
  • Uploaded on

Corporate Communications Research Strategies. [email protected] Library and Learning Commons Carmen Genuardi, Master of Library & Information Science Information Services Librarian . Today’s Agenda…. Creating an Effective Search Search Strategies using Connectors [AND, OR, NOT]

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Corporate Communications Research Strategies' - Renfred


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
corporate communications research strategies

Corporate Communications Research Strategies

[email protected] Library and Learning Commons

Carmen Genuardi, Master of Library & Information Science

Information Services Librarian

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

today s agenda
Today’s Agenda…
  • Creating an Effective Search
  • Search Strategies using Connectors [AND, OR, NOT]
  • Examples of Research Books in Learning Commons
  • Searching Learning Commons—this is your chance!
  • Handout of Periodicals List-Journal of Public Relations Research
  • Research by Subject page…Let’s explore
  • Databases…Finding scholarly journal articles
  • And more…

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

basic rules for research
Basic Rules for Research
  • Know where to look.
  • If you cannot find “it” in 20 minutes, ask for help at the Reference Desk.
  • Just because it exists does not mean you can get it. Not everything is online!
  • *Choosing the right search terms is key to success. Use the “Lingo” of the field.
  • Repeat if necessary.

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

starting your research ask
1. What kind of information am I looking for?

2.Where and howdo I search for this information?

3. Once I have found some information, how can I evaluateits usefulness?

4. How do I find more similar information?

Starting your Research...Ask

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

beginning your research
Beginning Your Research

What kind of information am I looking for?

  • Facts?
  • Research?
  • Opinion?
  • News?
  • Current? Historical?
  • Local/National/International?

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

what am i looking for sources of information containers
“What Am I looking for?”Sources of Information – “Containers”
  • Books
  • Encyclopedias
  • Directories
  • Almanacs/Yearbooks
  • Magazines/Journals/Newspapers
  • Atlas
  • Internet/World Wide Web**

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

use different formats of sources
Use different formats of sources…

In-depth analysis of a subject: subject specific books, journal articles

Current news, events : newspapers, magazine articles

Facts, definitions, summaries:almanac, atlas, dictionary, directory, encyclopedia, handbook, thesauri, yearbook

Encyclopedias

Books

Newspaper Articles

Journal Articles

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

creating an effective search
Creating an Effective Search

1. Define your topic (narrow as possible)

2. Write your research question

3. Identify keywords and their synonyms (drawn from question)

[*Use your handout to keep track]

4. Lastly, select research tools

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

slide9

1. Define

a Topic

2. Write aResearch Question

- Summarize your topic

4. ChooseAlternate Keywords

3. Choose Keywords

- Identify the concept(s)

5. Build a SearchStatement

- Connect Words and Concepts*

The Research Process

6. Execute the Search

- Select relevant resources

7. Review theSearch Results

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

build search statement connect the concepts
Build Search Statement—Connect the Concepts
  • OR - broadens a search
    • “business communication” or “public relations” (synonyms)
  • AND - narrows a search
    • Corporations and “public relations”
  • “phrase” – narrows a search even more
    • “community relations” or “public relations”
  • * (wildcard) – expands a search
    • Communicat* (retrieves communication, communicating, communications …) retrieving various endings
  • NOT – excludes specific terms
    • “education” NOT “schools”

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

example
Example

Research Question:What is the inter-relationship between public relations and employee communications?

Topic: public relations & employee communications

Subject: for example, business, communications, social science

Keywords from RQ:

public relationsemployee communications

OR

A

N

D

OR

employee interaction, employee attitude, employee-employer relationship(s), worker, staff

public affairs, corporate affairs, community relations, corporate image, corporate culture

Sample search statement:

(“public relations” OR “public affairs”) AND (employee AND communicat*)

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

find more similar resources
Find more similar resources…
  • “Grow Pearls”
      • Search for the references from an article or item you found particularly useful;
      • Use the Subject terms in the library catalogue or the table of contents (keyword searching) from a relevant book on the topic.
      • Search for particular authors who are “gurus” in the field.

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

tip start with books or e books
TIP: Start with Books or E-Books

Why?

  • Books can cover your topic more thoroughly and give you ideas to help focus your topic and provide ideas for search terms (keywords) before you start searching for journal articles.
  • Also, your search is pretty focused if you decide to search the Internet, where you would otherwise find too much irrelevant information.

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

where do i search
Where Do I Search?
  • [email protected] Learning Commons Library and Online [search from home]
  • Other Seneca Libraries- Place Hold [arrive in 2 days max.]
  • Local University Libraries -YorkUniversity[Interlibrary Loan Service]

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

resources at circulation desk
Resources at Circulation Desk
  • IABC Binders –practitioners “how-to” binders
  • Scholarly Journals, Magazines, Newsletters
      • Refer to handout for a list of titles
      • For use only in the library
      • “Dummy box” on shelf referring you to Circ. Desk.
  • *Student Field and Seminar Reports
      • Find a list under Research by Subject>Corporate Communications>Student reports (pdf)
  • Any Reserve Items from your Professor
  • Directories
      • Bowdens Corporate Directories

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

slide16

http://learningcommons.senecacollege.ca/

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

search using subject terms
Search using Subject terms

Connector term “AND”

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

slide18

To “place requests” to transfer an item to your campus, you must be on a “record view” page.

Use Subject Headings to refine your search

In order to retrieve similar items.

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

exercise 1 subject search
Exercise #1: Subject Search

Do a TITLE search using the book you have selected and find more similar items by clicking on the SUBJECT link…

For example,

Title: Basics of Communication Research

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

when in doubt select research by subject
When in Doubt-Select Research by Subject

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

york university s scott library
York University’s Scott Library

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

http www library yorku ca
http://www.library.yorku.ca

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

slide24

Finding Journal Articles using Databases…two places to look

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

slide26

Refer to your handout to select appropriate databases.

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

slide27

Journal Title

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

accessing the site lco

CD-Rom resource – only available on campus

IP Authentication – use Seneca dial-up or click on “remote access” link (if available)

Remote Access – log in when prompted

Accessing the Site (LCO)

http://learningcommons.senecacollege.ca

Important: To gain access to our Learning Commons Online resources outside the campus, log in with your Seneca e-mail (learn) username and password when prompted.

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

more useful research databases
More Useful Research Databases
  • News & Current Events
    • Canadian NewStand- National Post
    • Canadian Business & Current Affairs
    • CPI.Q-Globe & Mail
    • Lexis/Nexis
  • Company Information and much more…
    • Financial Post Corporate Profiler and Reports

Keep in Mind: Search syntax differs between databases.

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

slide30

Financial Post Corporate Profiler and Reports

Reports

Competitors

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

slide31

Directory of “Approved” Company Information Resources

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

exercise 2 article searching
Exercise #2: Article Searching

Locate 2 articles that would be useful for your topic using the two methods shown today.

Write down the database used, author(s), article title, journal name, volume #, issue #, pages #’s. Need this information for your References page.

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

okay so you ve found what you wanted and evaluated it now what
Okay, so you’ve found what you wanted and evaluated it, now what?

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

academic honesty
Academic Honesty

According to the Seneca College Student Handbook, plagiarismis

“the inclusion of another’s words, phrases, sentences or entire passages in work which you claim as your own.”

Turnitin @ Seneca

LCO -> Academic Honesty

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

citing your information sources
Citing Your Information Sources

When conducting research, you must properly acknowledge the sources of information you have used...

This is commonly referred to as a

“References” Page

Consult:

LCO -> Quick Ref. Tools -> Bibliography Style Guides

  • APA Style for Electronic References
  • APA Style Guide

also check the Library Catalogue

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

and of course
And of Course...

If you have any questions or need help finding information, don’t forget the REFERNCE DESK!

416-491-5050 ext. 3038

Good Luck!

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

any questions

Any Questions?

To find this presentation, go to:

http://people.senecac.on.ca/carmen.genuardi/

(c) 2004 Bordignon, Buczynski, Foo, Genuardi

ad