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Melanie Ryan HEDNA President Orbitz Worldwide . Agenda. 2009 Year in Review Who and What is HEDNA? HEDNA Board of Directors Finances ITSA initiatives Board Restructure Budapest Conference Singapore Conference Member Value Committee Deliverables . Agenda.

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Melanie Ryan

HEDNA President

Orbitz Worldwide


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Agenda

  • 2009 Year in Review

    • Who and What is HEDNA?

    • HEDNA Board of Directors

    • Finances

    • ITSA initiatives

    • Board Restructure

    • Budapest Conference

    • Singapore Conference

    • Member Value

    • Committee Deliverables


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Agenda

  • What’s in store for 2010 ?

    • HEDNA U

    • Networking Lunches

    • Website Enhancements

    • Conferences


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HEDNA Mission

Increasing value to its members by advancing

hospitality electronic distribution

through collaboration,

education and networking.


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Who are HEDNA members?

  • Regional Breakdown

    • North America- 49%

    • EMEA- 43%

    • ASPAC – 7%

    • Latin America- 1%

  • Membership Categories:

    • Allied – 49%

    • Principal – 50%

    • Fellowship – 1%



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HEDNA Staff

  • Valerie Cooper- Executive Director

  • Hope Mathis – Associate Executive Director

  • Chanale Taylor - Staff Associate

  • Martin Bay – Director of Meetings

  • Shirley Savage – Press representative




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Financial Review

Income vs. Expenses


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HEDNA Board Restructuring

  • Refocusing and Re-energizing efforts

  • Board Committees

    • Marketing/Website

    • Membership

    • Conference

    • Education


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2009 Year in Review - ITSA

  • HEDNA lends its support of industry issues

  • HEDNA has been a signatory on several industry letters to Congress


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2009 Spring Conference - Budapest

  • Daniel Levine - The AVANT GUIDE Institute

    • Turning Economic Challenges into Profitable Opportunities

  • Gerry Samuels – Mobile Travel Technologies

    • Mobile Technology; reaching your customers effectively through their Mobile Devices


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2009 Spring Conference Budapest

  • Richard Wiegmann – Trust International

    • Economic Impact; need for sound technology

  • Philippe Garnier – Hilton Hotels Worldwide

    • How to capitalize on growth in Emerging Markets

  • HEDNA Working Groups

    • Hosts: ebookers, Octopus Travel, Sabre, Amadeus, Travelport GDS, Expedia, Pegasus and HRS


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2009 ASPAC Conference

  • July - Singapore

  • Overview Of Electronic Distribution Market Performance And Opportunities For 2009-10

  • GDS – Growing Market Share In A Competitive Landscape

  • The Rule Of SEVEN: Tactics For Survival

  • ADS: How Can You Make Your Dollar Count


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2009 Adding Member Value

  • Website Enhancements

    • TIG Global partners for website hosting

    • Partnership with VFML

      • Media Content

      • Videotaped strategic interviews

      • Budapest conference keynotes videoed

    • Integration of TIMMS product

      • Ability to pay membership dues online

  • Guest Writer

    • Monthly articles with relevant industry topics

  • Partnership with REBEL Travel to enhance website content

  • Members Only section


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2009 Adding Member Value

  • Virtual Round Table:

    • Topic: “Content and its Role in the Travel Shopper's Journey to Decision“

      • Panel of experts from GDS, OTA and hotelier

    • 460 people registered!


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2009 Committee Deliverables

  • Standards Committee

    • Chain code matrix updated with all available chain codes monthly

    • Provided definitions on the OTA standard specifications which have been approved by OTA

  • Tour Committee

    • Completed a White Paper

      • fundamentals of connectivity, automation, related standards and how their adoption can support existing and emerging models

    • Began project for RFP on Tour Automation


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2009 Committee Deliverables

  • UGI

    • “Spreading the Word” to organizations and associations

  • Payment Technologies

    • Released a White Paper: “Global Payments in a Pre-paid Environment”

    • Continued research issues with major CC companies for better solutions

  • Group Committee

    • Exploring additional ways to distribute large group bookings online


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What’s in store in 2010?

  • Board Committees

    • Education

    • Membership

    • Conference

    • Website/Marketing


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What’s in store in 2010?

  • Education Committee

    • Launching HEDNA U

      • HEDNA U proposed locations

        • August – Omaha

        • December – Dallas Ft Worth

    • Virtual Round Tables

      • Social Media

      • Connectivity Options

    • Creating Top 10 Issue list inclusive of FAQ’s

    • HEDNA Award Credentials


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What’s in store in 2010?

  • Conference Committee

    • Spring Conference

      • April 27-29th - Prague

    • ASPAC Conference

      • August - Hong Kong

    • Winter Conference

      • December 7-9 - Dallas Ft Worth


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What’s in store in 2010?

  • Website/Marketing committee

    • Networking Lunches

      • February 17th, San Francisco

      • Proposed :

        • March – Phoenix

        • May- Chicago and Dubai

        • June – London

        • September- Toronto

        • October – Atlanta

    • Website enhancements

      • Guest Writer Program

      • Membership Directory


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What’s in store in 2010?

  • Social Communication Strategy

    • Facebook

      • hedna

    • Twitter

      • hedna_org

    • Linked In


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Industry Partnerships

  • ITSA

  • HSMAI

  • HTSIC

  • PhoCusWright

  • Rebel Travel

  • TIG

  • US Travel Association

  • TravelClick

  • HTNG



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Las Vegas Agenda

  • Barry Maher, Author and Inspirational Speaker

    • “Filling the Glass: Real World Tactics and Motivation for Increasing Productivity AND Job Satisfaction”

  • Economy In Transition Panel

    • Moderated by Patricia Brusha, Co-founder and Principal, A Couple of Chicks


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Las Vegas Agenda

  • Future of Travel Panel

    • Moderated by Henry Harteveldt, Vice President, Principal Analyst, Forrester Research

  • Richard Sweet, Sr. Director Planning and Distribution, Southwest Airlines

  • 2010 Trend update from Rubicon


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Las Vegas Agenda

  • HEDNA Committee Sessions

    • Tour

    • Group

    • Payment Technologies

    • UGI

    • Standards


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Las Vegas Agenda

  • HEDNA Working Group Sessions

    • Hosts included:

      • Priceline

      • Expedia

      • Orbitz Worldwide

      • Travelocity

  • Sabre

  • Travelport GDS

  • Amadeus

  • Pegasus





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