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Melanie Ryan HEDNA President Orbitz Worldwide

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Melanie Ryan HEDNA President Orbitz Worldwide . Agenda. 2009 Year in Review Who and What is HEDNA? HEDNA Board of Directors Finances ITSA initiatives Board Restructure Budapest Conference Singapore Conference Member Value Committee Deliverables . Agenda.

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slide1

Melanie Ryan

HEDNA President

Orbitz Worldwide

agenda
Agenda
  • 2009 Year in Review
    • Who and What is HEDNA?
    • HEDNA Board of Directors
    • Finances
    • ITSA initiatives
    • Board Restructure
    • Budapest Conference
    • Singapore Conference
    • Member Value
    • Committee Deliverables
agenda3
Agenda
  • What’s in store for 2010 ?
    • HEDNA U
    • Networking Lunches
    • Website Enhancements
    • Conferences
hedna mission
HEDNA Mission

Increasing value to its members by advancing

hospitality electronic distribution

through collaboration,

education and networking.

who are hedna members
Who are HEDNA members?
  • Regional Breakdown
    • North America- 49%
    • EMEA- 43%
    • ASPAC – 7%
    • Latin America- 1%
  • Membership Categories:
    • Allied – 49%
    • Principal – 50%
    • Fellowship – 1%
hedna staff
HEDNA Staff
  • Valerie Cooper- Executive Director
  • Hope Mathis – Associate Executive Director
  • Chanale Taylor - Staff Associate
  • Martin Bay – Director of Meetings
  • Shirley Savage – Press representative
financial review10
Financial Review

Income vs. Expenses

hedna board restructuring
HEDNA Board Restructuring
  • Refocusing and Re-energizing efforts
  • Board Committees
    • Marketing/Website
    • Membership
    • Conference
    • Education
2009 year in review itsa
2009 Year in Review - ITSA
  • HEDNA lends its support of industry issues
  • HEDNA has been a signatory on several industry letters to Congress
2009 spring conference budapest
2009 Spring Conference - Budapest
  • Daniel Levine - The AVANT GUIDE Institute
    • Turning Economic Challenges into Profitable Opportunities
  • Gerry Samuels – Mobile Travel Technologies
    • Mobile Technology; reaching your customers effectively through their Mobile Devices
2009 spring conference budapest14
2009 Spring Conference Budapest
  • Richard Wiegmann – Trust International
    • Economic Impact; need for sound technology
  • Philippe Garnier – Hilton Hotels Worldwide
    • How to capitalize on growth in Emerging Markets
  • HEDNA Working Groups
    • Hosts: ebookers, Octopus Travel, Sabre, Amadeus, Travelport GDS, Expedia, Pegasus and HRS
2009 aspac conference
2009 ASPAC Conference
  • July - Singapore
  • Overview Of Electronic Distribution Market Performance And Opportunities For 2009-10
  • GDS – Growing Market Share In A Competitive Landscape
  • The Rule Of SEVEN: Tactics For Survival
  • ADS: How Can You Make Your Dollar Count
2009 adding member value
2009 Adding Member Value
  • Website Enhancements
    • TIG Global partners for website hosting
    • Partnership with VFML
      • Media Content
      • Videotaped strategic interviews
      • Budapest conference keynotes videoed
    • Integration of TIMMS product
        • Ability to pay membership dues online
    • Guest Writer
      • Monthly articles with relevant industry topics
    • Partnership with REBEL Travel to enhance website content
    • Members Only section
2009 adding member value17
2009 Adding Member Value
  • Virtual Round Table:
    • Topic: “Content and its Role in the Travel Shopper\'s Journey to Decision“
      • Panel of experts from GDS, OTA and hotelier
    • 460 people registered!
2009 committee deliverables
2009 Committee Deliverables
  • Standards Committee
    • Chain code matrix updated with all available chain codes monthly
    • Provided definitions on the OTA standard specifications which have been approved by OTA
  • Tour Committee
    • Completed a White Paper
      • fundamentals of connectivity, automation, related standards and how their adoption can support existing and emerging models
    • Began project for RFP on Tour Automation
2009 committee deliverables19
2009 Committee Deliverables
  • UGI
    • “Spreading the Word” to organizations and associations
  • Payment Technologies
    • Released a White Paper: “Global Payments in a Pre-paid Environment”
    • Continued research issues with major CC companies for better solutions
  • Group Committee
    • Exploring additional ways to distribute large group bookings online
what s in store in 2010
What’s in store in 2010?
  • Board Committees
    • Education
    • Membership
    • Conference
    • Website/Marketing
what s in store in 201021
What’s in store in 2010?
  • Education Committee
    • Launching HEDNA U
      • HEDNA U proposed locations
        • August – Omaha
        • December – Dallas Ft Worth
    • Virtual Round Tables
      • Social Media
      • Connectivity Options
    • Creating Top 10 Issue list inclusive of FAQ’s
    • HEDNA Award Credentials
what s in store in 201022
What’s in store in 2010?
  • Conference Committee
    • Spring Conference
      • April 27-29th - Prague
    • ASPAC Conference
      • August - Hong Kong
    • Winter Conference
      • December 7-9 - Dallas Ft Worth
what s in store in 201023
What’s in store in 2010?
  • Website/Marketing committee
    • Networking Lunches
      • February 17th, San Francisco
      • Proposed :
        • March – Phoenix
        • May- Chicago and Dubai
        • June – London
        • September- Toronto
        • October – Atlanta
    • Website enhancements
      • Guest Writer Program
      • Membership Directory
what s in store in 201024
What’s in store in 2010?
  • Social Communication Strategy
    • Facebook
      • hedna
    • Twitter
      • hedna_org
    • Linked In
industry partnerships
Industry Partnerships
  • ITSA
  • HSMAI
  • HTSIC
  • PhoCusWright
  • Rebel Travel
  • TIG
  • US Travel Association
  • TravelClick
  • HTNG
las vegas agenda
Las Vegas Agenda
  • Barry Maher, Author and Inspirational Speaker
    • “Filling the Glass: Real World Tactics and Motivation for Increasing Productivity AND Job Satisfaction”
  • Economy In Transition Panel
    • Moderated by Patricia Brusha, Co-founder and Principal, A Couple of Chicks
las vegas agenda28
Las Vegas Agenda
  • Future of Travel Panel
    • Moderated by Henry Harteveldt, Vice President, Principal Analyst, Forrester Research
  • Richard Sweet, Sr. Director Planning and Distribution, Southwest Airlines
  • 2010 Trend update from Rubicon
las vegas agenda29
Las Vegas Agenda
  • HEDNA Committee Sessions
    • Tour
    • Group
    • Payment Technologies
    • UGI
    • Standards
las vegas agenda30
Las Vegas Agenda
  • HEDNA Working Group Sessions
    • Hosts included:
      • Priceline
      • Expedia
      • Orbitz Worldwide
      • Travelocity
  • Sabre
  • Travelport GDS
  • Amadeus
  • Pegasus
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