A Quick Overview Of Graphic Design

1. A Quick Overview Of Graphic Design +1-604-256-0821 hello@propelguru.com

2. Table Of Contents • What Is Graphic Design? • Visual Elements • Key Principles Of Graphic Design • Types Of Graphics • Graphic Design Tool +1-604-256-0821 hello@propelguru.com

3. What Is Graphic Design? Design Graphic design defines as the process of visual communication and problem solving through typography, photography, iconography and illustration. Graphic +1-604-256-0821 hello@propelguru.com

4. Graphic VISUAL Art Imagination Expression +1-604-256-0821 hello@propelguru.com

5. Visual Elements A combination of visual elements used to create Graphic Design. Line Colour Shape Texture Space Form Typography Choose these visual elements and arrange them on a surface in a layout to convey an idea. +1-604-256-0821 hello@propelguru.com

6. Design To Decide Upon The Look And Function Of Something Before It’s Made Thinking Problem Solving Practicality +1-604-256-0821 hello@propelguru.com

7. Key Principles Of Graphic Design • Balance • Alignment • Hierarchy • Contrast • Rhythm • Proximity • Colour and space + Visual Elements The Design Principles +1-604-256-0821 hello@propelguru.com

8. Balance It refers to the distribution of graphic design elements such as shapes, text boxes, and design images in a particular layout. Designers can choose between a balanced design or not. In the context of graphic design, balance is of three types. • Symmetric • Asymmetric • Radial +1-604-256-0821 hello@propelguru.com

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10. Alignment Alignment plays an important role in creating the perfect visual connection with design elements. Adds a great look to images, shapes, and text blocks, and removes cluttered elements. The text, shape and image have been lined up in the middle, creating an ‘Alignment.’ +1-604-256-0821 hello@propelguru.com

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12. Hierarchy This method combines two aspects, priority and dominance, which gives some design elements extra weight over others. Help brands get their message across to their audience by focusing on specific design elements. The hierarchy can be achieved by: • Mark titles in large or bold font. • Place the main message above other elements. • Add shapes to form a focused look. • Detailed and color photo execution. In this design, you can easily point out the heading, date, shapes, image and also, the text at the bottom. +1-604-256-0821 hello@propelguru.com

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14. Contrast Contrast is a fundamental principle in any visual art form as it draws the attention of the customer to an important element of design. The distinction between these design features needs to be maintained to increase the general readability of the design. Contrast forms when design elements contradict each other in the system, for example: • Darkness against light. • Thick versus thin. • Contemporary versus traditional. • Big versus small. This image has been darkened to allow the text to create a sharp contrast against the background. +1-604-256-0821 hello@propelguru.com

15. Rhythm / Repetition Rhythm combines various elements to create a more organized and unified look. Repeating certain elements such as logos or colors can help build brand awareness and enhance the overall look. Rhythm is classified into two types; • Flow - This provides great contrast to the design while maintaining flow in only one direction. Progressive - Speed ​​progressive is based on a clear sequence that controls the visual movement of the viewer between various elements. In this online portfolio, the green colour is repeated across the page, creating cohesion and a ‘Repetitio +1-604-256-0821 hello@propelguru.com

16. Proximity Proximity helps to deconstruct the entire design by making connections between connected elements. It creates a visual connection between important design factors such as color, font, type or size and ensures that the design is balanced to form the perfect design. This gives viewers a good view of what they are seeing, which is a good user experience. The above is an example of ‘Proximity.’ Here, a consistent shape (circle) and colours create an organised design. +1-604-256-0821 hello@propelguru.com

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18. Colour and Space Choosing the right color can help you adjust the design tone. Designers can choose from a variety of color combinations for the background and text layout. Space refers to the environment or between various design elements. It can be used to create shapes or highlight important aspects of a design. Graphic designers use a color palette to choose colors that can create contrast or work together to complement other elements. +1-604-256-0821 hello@propelguru.com

19. Types Of Graphics There are two types of computer graphics. • Raster graphics, where each pixel is defined individually Vector graphics, where mathematical formulas are used to draw lines and shapes, are then interpreted by the viewer to produce the graphics. +1-604-256-0821 hello@propelguru.com

20. Graphic Design Tools: • Adobe Photoshop • Adobe Illustrator • Corel Draw • Adobe Indesign +1-604-256-0821 hello@propelguru.com

21. Thank You +1-604-256-0821 hello@propelguru.com