How we created an optimal digital marketing strategy for India’s Leading Medical Technology Company

1. How we created an optimal digital marketing strategy for India’s Leading Medical Technology Company Introduction: Trivitron is India’s leading medical technology company that offers affordable healthcare solutions to hospitals, independent clinics and laboratories, extended care facilities, renal care centres and other associated service providers. They consider ‘Quality Healthcare’ a fundamental right and their vision is to make it accessible to everyone. Their dream would only come to fruition if they take advantage of the massive internet penetration in the 180 countries they operate in. There was a gap between the brand and brand recognition when it came to creating whitespace opportunities. The goal that Pixel Studios was tasked with was to increase the website visibility & hence traffic by the end of the year.

2. Challenges: Clichéd website aesthetic: The site aesthetic followed old school style of large text boxes, big fonts to emphasise points, and the image files were heavy and outdated. Low Website traffic: The initial website traffic was at 6149 when we began the website renovation process. This was a low number for such a reputed brand since much of their client interactions were offline. Lack of on-page SEO The website copy was lacking in relevant keywords that would attract organic traffic. This prevented the site from ranking better in the search engine ranking pages and subsequent access to it. Read to learn more: digital marketing strategy for India’s Leading Medical Technology Company ----------------------------------------------------------------------------------------------------