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Waiting for the explosion of Multilingual Web. Anil Kumar R Senior VP, Cybermedia India Online Ltd. (CIOL), Bangalore, India [email protected] Agenda. About CyberMedia India Online Internet market in India Multilingual Web. CyberMedia (India) Ltd Jan, 2008.

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Waiting for the explosion of multilingual web l.jpg

Waiting for the explosion of Multilingual Web

Anil Kumar R

Senior VP,Cybermedia India Online Ltd. (CIOL), Bangalore, India

[email protected]


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Agenda

  • About CyberMedia India Online

  • Internet market in India

  • Multilingual Web



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  • CyberMedia reaches out to a community of over 1.5 million through 15 publications, 12 websites, 100+ events and weekly TV programs

  • The largest specialty media house in South Asia and amongst India's top five magazine publishers

  • Its brands lead various domains - infotech (Dataquest, PCQuest, ciol.com), outsourcing (Global Services), telecom (Voice&Data), consumer electronics (Living Digital), biotech (BioSpectrum), entrepreneurship (Dare) and legal (Halsbury)

  • Its media services include market research (IDC India), job board, content outsourcing and distribution

  • CyberMedia is the first media company in India to launch international products


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CyberMedia through 15 publications, 12 websites, 100+ events and weekly TV programs

Media

Media Services

Engagements

Engagements

Publishing, Online,

KPO, Research

Events, and Television

Domains

Domains

IT, Telecom, Electronics, Biotech,

IT, telecom, Outsourcing,

Software & job Board

Outsourcing and Entrepreneurship

Brands

Brands

DataQuest, DQ Week, DQ Channels, PCQuest, CIOL,

IDC, PubServ

Global Services, Halsbury’s law Monthly,, Living Digital,

DARE, Voice&Data, Voice&Data Connect, BioSpectrum,

BioSpectrum Asia, CyberMedia TV & CyberMedia Events


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Cyber Media (India): International Acquisitions through 15 publications, 12 websites, 100+ events and weekly TV programs

Acquired Publication Services, Inc., USA. The company provides outsourcing services to a broad spectrum of publishing companies in the U.S., and is today seamlessly integrated with the outsourcing workflows and processes of CyberMedia Services

Acquired 20% stake in SX2 Media Labs, LLC, USA. The company owns three prominent U.S. publications - Computer Shopper, College Buying Guide, and Digital Living


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Alliances with Global Leaders through 15 publications, 12 websites, 100+ events and weekly TV programs

JV with CMP for Global Services to address the fast growing BPO industry

IDC USA (one of the largest global research organizations in the technology space): CyberMedia has an exclusive brand licensing agreement with IDC, USA, for India for Market research

LexisNexis is a leading provider of information and services solutions to a wide range of professionals in the legal, risk management, corporate, law enforcement. LexisNexis serves customers in 100 countries with 13,000 employees worldwide 


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Top Languages through 15 publications, 12 websites, 100+ events and weekly TV programs

  • Tip of the Iceberg


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Internet market in India through 15 publications, 12 websites, 100+ events and weekly TV programs

  • In India, Web is catching up

  • Net usage has grown from about 5 million users in 2000 to over 60 million users

  • This is exploding by a whopping 1000% and more!

  • Yet, even at this rate of growth Net penetration is merely 5.3%, according to Internet World Stats


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Internet market in India through 15 publications, 12 websites, 100+ events and weekly TV programs

  • There is immense scope and potential for Web in India

  • A diverse and multilingual country like ours needs local language content

  • Some steps taken -- in public sphere thanks to C-DAC; in private – www.raftaar.com

  • Credit/debit cards usage have further made the India web market a vibrant one


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Multilingual Web through 15 publications, 12 websites, 100+ events and weekly TV programs

  • Clear indication that Web is becoming multilingual

  • Alexa Top 100 sites – several are in other languages

    • www.google.fr – in France

    • www.baidu.com – in China

    • www.yahoo.co.jp -- in Japan

  • These are some examples…

    • Yahoo and Google are available in multiple languages…

      The days of searching only in English is behind us!


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Multilingual Web through 15 publications, 12 websites, 100+ events and weekly TV programs

  • Some popular sites in other languages

    • www.qq.com; www.sina.com.cn; www.51.com (China social networking site); http://www.fotka.pl (in Poland); www.badoo.com; www.sohu.com; and so on…

  • Search engines and social networking are hot!

  • Bloggers able to blog in local languages

    Lot of choices for local languages to prosper!


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Multilingual Web through 15 publications, 12 websites, 100+ events and weekly TV programs

  • In India, we have www.Raftaar.com as an example

  • www.Guruji.com allows search in multiple local languages like Malayalam, Hindi, Tamil, Kannada, Telugu, Gujarati

  • “China has become a big Internet economy because of content availability and accessibility in local language. If India were to grow at the same rate, we need more focus on vernacular. It's only then we would have truly empowered the Indian consumers.”

    • CEO of India’s leading search engine company


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Multilingual Web through 15 publications, 12 websites, 100+ events and weekly TV programs

  • Consider these stats…

  • Over 500 million people speak Hindi in India and abroad

  • Total number of people who understand the language is estimated to be over 800 million

  • Over 200 million people in India gaze at Hindi language as their mother tongue and over 300 million use it as a second language

  • Several national newspapers have Hindi editions; example, Dainik Jaagran (http://jagran.hindi.indiapress.info/)

    Raftaar.com is a boon for Hindi-speaking people!


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Multilingual Web through 15 publications, 12 websites, 100+ events and weekly TV programs

  • Some more examples from India

    • www.dosai.com – Search Internet in Tamil

    • www.teluguplanet.com – Telugu search engine

    • www.kannadaworld.com – Search in Kannada

    • www.sahiti.org – Search in Telugu, Kannada, and Hindi

    • http://bhramara.in – Search in Kannada Hindi/English

    • www.punjabiemail.com – Send emails in Punjabi


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Multilingual Web through 15 publications, 12 websites, 100+ events and weekly TV programs

  • Design a common denominator

    • Loads easily

    • Pleasing look and feel

    • Ease of use

    • Navigation

  • Web presents a huge opportunity for designers

  • It will be an enabler of huge talent pool of designers

  • Designers/artists get trained to use Web-based tools


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Multilingual Web through 15 publications, 12 websites, 100+ events and weekly TV programs

  • WIF 2008 – great platform for tapping global design talent pool

  • Global teams – multilingual sites; great designs

  • India a leading talent pool of Web developers and designers; some teams are here as well!

    Make use of the India opportunity! And the multilingual Web


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Thanks through 15 publications, 12 websites, 100+ events and weekly TV programs


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