by laura lenker miranda zimmerli chanakarn laotrummanon nawat vongwattanakit
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By Laura Lenker Miranda Zimmerli Chanakarn Laotrummanon Nawat Vongwattanakit. History. In 1924, Foundation of “Gebrüder Dassler Schuhfabrik”, by Rudolf and Adolf(Adi) Dassler In 1948, Rudolf Dassler formed his own shoes company called “Puma Schuhfabrik Rudolf Dassler ”

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by laura lenker miranda zimmerli chanakarn laotrummanon nawat vongwattanakit
By

Laura Lenker

Miranda Zimmerli

Chanakarn Laotrummanon

Nawat Vongwattanakit

history
History
  • In 1924, Foundation of “Gebrüder Dassler Schuhfabrik”, by Rudolf and Adolf(Adi) Dassler
  • In 1948, Rudolf Dassler formed his own shoes company called “Puma Schuhfabrik Rudolf Dassler”
  • In 1948, introduction of the PUMA Atom,

PUMA’s first football shoe

  • In 1986, became a public company,

listed on the Frankfurt Stock Exchange

puma now
Puma Now
  • Registered Office: Herzogenaurach, Germany.
  • 3,900 employees
  • Market products in more than 80 countries
  • Outsourcing manufacturing facilities in over 40 countries
  • In 2004, approximately 66%, 27% and 7% of its revenue came from footwear, apparel, and accessories, respectively
corporate development plan
Corporate Development Plan
  • Phase I: 1993
    • Establish a solid financial statement
  • Phase II: 1997
    • Reposition the brand
  • Phase III: 2002
    • Growth plan
  • Phase IV: 2006
    • Multi-category Sportlifestyle brands
mission statement
Mission statement
  • PUMA has long-term mission of becoming the most desirable Sportlifestyle company
brand strategy
Brand Strategy
  • Bringing distinctive designs and a global outlookby blending influences of sport, lifestyle and fashion
  • Maintaining vigilant watch over distribution channels
  • Solid guidance and strict alertness for licensee
puma stores
PUMA Stores
  • There are PUMA stores in 19 states
  • No PUMA store in Oregon
  • PUMA outlet at Woodburn
sport fashion
Sport Fashion
  • Alexander McQueen
  • Ferrari
  • 96 Hours
  • Nuala
  • Mihara
  • Starck
strengths
Strengths
  • Brand
  • Product Ranges
  • Design
    • Footwear
    • Puma Motorsport
weaknesses
Weaknesses
  • Price
  • Young consumers only
  • Too few stores
    • No store in Oregon
  • Outlet
    • One at Woodburn
opportunities
Opportunities
  • Open more stores !!!

(at least one in OREGON)

  • Cooperate with more designers
  • Licensing
  • Consignment goods
threats
Threats
  • Intratype Competition
    • Nike
    • Adidas
    • Reebok
  • Intertype Competition
    • Watch
    • Eyewear
references
References
  • www.puma.com
  • http://en.wikipedia.org/wiki/PUMA_AG
  • http://www.gotomanager.com/news/details.aspx?id=47602
any questions

Any questions???

Thank You For Your Attention :)

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