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Growing the. GAME. ...together. Perceptions &. Issues. • Old people sport • Slow game • Focus on one sport • Playing time • Difficult to learn • Time consuming • Expensive • Lack of inner city opportunities. There is. Hope!. • Interest is up • Programs exist • It’s baseball! .

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Growing the

GAME...

...together


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Perceptions &

Issues

• Old people sport

• Slow game

• Focus on one sport

• Playing time

• Difficult to learn

• Time consuming

• Expensive

• Lack of inner city opportunities


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There is

Hope!

• Interest is up

• Programs exist

• It’s baseball!


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State of the

INDUSTRY


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Participation Trends...

Baseball

1987 to Present

• 31.1% decrease

since 1987

• Rose slightly from 1987-1995

• Downtrend since 1995

• Loss of nearly 6 million players in

last 10 years

Source: SGMA U.S. Trends in Team Sports 2003


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Participation Trends...

Softball

1987 to Present

• 22.4% decrease

since 1987

• Rose slightly from 1987-1995

• Downtrend since 1995

• Loss of nearly 6 million players in

last 10 years

Source: SGMA U.S. Trends in Team Sports 2003


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Why Players are Leaving...

Youth

• Team sports have become more serious

• Growth of extreme sports

• The technology generation

Source: SGMA U.S. Trends in Team Sports 2003


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Why Players are Leaving...

Adults

• Aging

• Time constraints

• Priorities

• Technology


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Impact on EquipmentSales

• Overall sporting goods category is down

• Baseball and softball are relatively flat

Source: SGMA State of the Industry 2004


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• Baseball 10.9 +4.6

• Softball 16.0 - 3.4

• Fitness Bicycling 12.0 +8.0

• Fitness Swimming 15.9 +9.3

• Fitness Walking 38.9 - 0.1

• Free Weights 51.6 +6.9

Exercising

• Stationary Cycling 31.0 +6.4

SPORT # of PARTICIPANTS % CHANGE

(millions)

How Do WeCompare


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• Running/Jogging 36.2 +0.8

• Stretching 42.1 +9.7

• Yoga/Tai Chi 13.4 +20.4

• Bowling 55.0 +3.5

• Camping 51.1 +2.4

• Hiking 40.4 +6.7

• Fishing 53.0 +3.0

SPORT # of PARTICIPANTS % CHANGE

(millions)

How Do WeCompare


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• Target Shooting 19.8 +12.7

• Paintball 9.8 +13.3

• In-Line Skating 19.2 - 10.8

• Artificial Wall 8.6 +20.2

Climbing

• Tennis 17.3 +5.9

• Golf 27.3 - 1.8

Source: SGMA Super Study of Sports

SPORT # of PARTICIPANTS % CHANGE

(millions)

How Do WeCompare


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Team Sports Comparison

2003 vs. 2002

• Baseball +4.6%

• Softball - 3.4%

• Basketball - 3.1%

• Volleyball - 5.6%

• Football - 4.0%

• Cheerleading - 0.6%

• Soccer +0.2%

• Ice Hockey +6.8%

• Lacrosse +22.9%

Source: SGMA Super Study of Sports


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Major League Baseball

• Increased average attendance

• Growth in younger fans

• Increased gross revenue

Source: USA Today


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Taking Action

• Golf Industry

• Tennis Industry


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Golf...

The Situation

• Flat/decrease in golfers

• Flat/decrease in rounds played

• Too many facilities

• Decrease in sales


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PGA Tour...

Support

• Industry leverage

• Financial


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• PGA Tour

• LPGA

• PGA of America

• USGA

• NGCOA

• GCSOAOA

• CMAA

• Titleist

• ClubCar

• Callaway Golf

• Golfweek

• Nike Golf


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Mission

To align the golf industry behind a plan that addresses the future of golf in a strategic manner, with an emphasis on accelerating growth and participation, and creating new avenues of access into the game.


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Areas of Focus

• Adult player development

• Junior golf

• Alternative facilities

• Colleges

• Research

• Communication


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Accomplishments

• 2001 segmentation

study

• Industry definitions

• Juniorlinks.com

• Link Up 2 Golf

• National school golf

program


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Results

• Industry coordination

• Proactive programs

• Increased rounds played


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Tennis...

The Situation

• Unable to regain lost players

• Erosion of frequent players

• Unable to retain beginners

• Decline in equipment sales


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Tennis...

The Opportunities

• 5 to 10 million Americans try tennis

• Those who take lessons continue to play


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The Campaign

• Tennis Welcome Centers

• Tennis marketing campaign

• Learn to play tennis…fast!


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Industry Support


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Tennis Welcome Centers

• No charge for trial racquets

• Free trial lessons

• Organized social experiences

• Follow up programs

• Low pro/student ratio


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Tennis Welcome Centers

• 3,000 participating facilities

• Manufacturer P.O.P. support

• TENNISWELCOMECENTER.com


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Tennis Marketing Campaign

• Drive player recruitment, retention

• Reshape the perception of tennis

• Generate excitement


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Results

• Industry coordination

• Proactive programs

• Stay tuned….


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Baseball/Softball...

Next Steps

• High fan interest

• Proactive programs

Growing the GAME… together


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Baseball/Softball...

Opportunities

• Build on fan interest

• Promote unique programs

• Maximize “America’s games”

• Make it easy


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Growing the

GAME...

...together

• Have existing organization and programs

• Need broader industry participation

• Need youth baseball initiative

• Need major sponsorship


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