Creating Standards-based Electronic Communications • HTML e-mail • Online newsletters University Publishing Web Services February 20, 2009 What I hope you will take away from this session today You will understand the services offered by UP to help you create electronic communications.
University Publishing Web Services
February 20, 2009
We offer a full service HTML e-mail and online newsletter development program in support of WSU’s internal e-communications policy.
If your e-mail is not standards-compliant it will end up as junk or get tagged as SPAM.
Here are the basic rules we follow to avoid this problem:
Wikipedia is a good source for info on CAN-SPAM
Interactive features make the experience richer.
These features are only available on the Web as you can’t embed executable code into an e-mail.
A good example of interactivity is in the CUB Grand Reopening e-mail
E-mail client testing ensures a quality presentation of your message.
Copying and pasting complex HTML into a blank e-mail in Outlook and sending it will not produce consistent results.
You’re going to get results almost immediately so right away you can start seeing what people are doing once they receive your e-mail.
At UP we offer several online newsletter program options. They are all created in our content manager. There are several different scenarios. Here are some examples: