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Life After Publishing: Where Does the DOI Go Next? * * * CDI Update * * * IDF Members’ Meeting June 22, 2004 London - PowerPoint PPT Presentation


Life After Publishing: Where Does the DOI Go Next? * * * CDI Update * * * IDF Members’ Meeting June 22, 2004 London. Publishing Solidly Underway. Major Customers fully implemented - all expanding McGraw-Hill, Gale, Harvard Business School, Corbis, Penguin Putnam…

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Life After Publishing: Where Does the DOI Go Next? * * * CDI Update * * * IDF Members’ Meeting June 22, 2004 London

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Life After Publishing:

Where Does the DOI Go Next?

* * * CDI Update * * *

IDF Members’ Meeting

June 22, 2004

London


Publishing Solidly Underway

  • Major Customers fully implemented - all expanding

    • McGraw-Hill, Gale, Harvard Business School, Corbis, Penguin Putnam…

  • Complete content life-cycle now supported

    • Content Creation => Publication => Distribution/Syndication => Partnering => Asset Management/Re-use

  • Business Case well-documented

    • EPS Study (12-to-1 Payback for Book Publishing)

    • EPS: “Not Your Father’s DOI: New Applications Show Wider Promise” and “DOI in 2004: Where are the Tipping Points?”

    • Esther Dyson Release 1.0 (free excerpt on DOI specifically)

    • Enterprise Content Integration with the DOI: A Business Case for Information Publishers (DOI for internal content management, faster time-to-market)


Selected Customers

Warner Music Group


Study Documents 12-to-1 PaybackAvailable free via its DOI: http://dx.doi.org/10.1220/eps1

  • Scenario: Book Publisher with 3,000 titles

  • Conducted by consulting firm EPS

  • Commissioned by CDI, but conducted via independent interviews with CDI customers, non-CDI customers, and other organizations that offer similar results via different (and more expensive) approaches

  • 12-to-1 ROI is for only the first of four areas of DOI benefit (Content Marketing).

  • Three forthcoming papers to address other areas of DOI payback such as Better/Broader Syndication/Distribution, Faster/More Flexible Online Partnering, and Supply-Chain Efficiency. 2nd paper currently underway (Syndication/Distribution).

Source: EPS


Evidence of Utilization: DOI traffic via Google>3X greater than regular Web site traffic


All Publishing Apps Now in Place

  • Granular Publishing

  • Contextual Linking

  • Syndication

  • Peer-to-Peer Distribution

  • Online Partnering

  • Access Control (Free vs Paid, Open vs Restricted)

  • Search Engine Optimization

  • Content Management (internal)


New Industries

  • Homeland Security

  • RFIDs

  • Healthcare (incl. electronic medical records)

  • Consumer Products

  • Directory Publishing

  • Music

  • Wireless Services

  • Identity Management


CDI Contact Info

  • David Sidman, CEO: (212) 792-1847 dsidman@contentdirections.com

    IID (Internet ID - personal DOI): http://dx.doi.org/10.1570/dsidman

  • Hal Espo, Consultant (Publishing & Information Industries): (917) 533-7375 hespo@contentdirections.com

  • Marty Kahn, Chairman: (212) 848-0401 mkahn@rho.com

    CDI Web site:http://www.contentdirections.com

    Live Customer Examples:http://doi.contentdirections.com


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