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2008 Media Presentation Mark McGinty GolfersMD 203 915 4612 mark@golfersmd.com Athletes, especially golfers, are always looking for an edge — a way to improve their game. Better health is that edge. Health = Performance GolfersMD.com

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2008 Media Presentation

Mark McGinty

GolfersMD

203 915 4612

mark@golfersmd.com


Athletes, especially golfers, are always looking for an edge — a way to improve their game. Better health is that edge.

Health = Performance


GolfersMD.com

GolfersMD.com is committed to setting the standard for golf-health information. GolfersMD.com is about real performance results through the improved health of its users.

GolfersMD.com delivers on this promise by providing:

- Exclusive videos featuring industry experts

- Healthwise Knowledgebase providing health industry leading content

-Articles written by leading authorities in their respective fields

- A community of committed athletes and experts sharing information

- Industry-first features like athletic trainer and doctor directories

The success of GolfersMD.com will change the way athletes and sport-health professionals search for health information.

2008 GolfersMD.com Media Presentation


Our Demographic


Our Demographic

There are over 26 million recreational golfers in North America and play more than 481 million rounds per year*

Over 50 million golfers play one round or more

There are 16,000 Golf Courses in the US

*National Golf FoundationGolf Consumer ProfileCore Golfers 2005

2008 GolfersMD.com Media Presentation


Our Demographic

Education - Highest Level Completed

*Golf Digest 2006 Study

2008 GolfersMD.com Media Presentation


Our Demographic

Household Income

Average $180K

Median $114.5K

Base 514

*Golf Digest 2006 Study

2008 GolfersMD.com Media Presentation


The Industry

2008 GolfersMD.com Media Presentation


The Industry

Golf is a Growth Industry

Year to Year Comparison – Number of Rounds of Golf

TotaI U.S. Golf facilities 4.4%

Private CIubs 3.5%

TotaI Public Courses 4.6%

* Source: NGF/AIIied Golf Associations

September to September, 2007

2008 GolfersMD.com Media Presentation


The Industry

Common Golf injuries and ailments*

Back Pain/Injury27%

Allergies24%

High Blood Pressure23%

High Cholesterol22%

Knee Injury/Pain22%

* Source: Golf Digest 2006 Study

2008 GolfersMD.com Media Presentation


The Industry

  • Online Health Information

  • The online health information category reached an average of 55.3 million monthly U.S. visitors in the first quarter of 2007. A 12% year over year increase.*

    • WebMD had 17.1 million unique visitors per month (up 25% over 2006)

    • Yahoo Health had 6.7 million uniques per month an 83% increase

    • Healthline.com had 2.6 million uniques per month an 269% increase

*Comscore 9/25/07

2008 GolfersMD.com Media Presentation


The Industry

Online Video

YouTube visitors watch 100 million videos a day*

The killer application is video-based communication, nearly half of which is produced by users themselves**

Online Communities

More than One Billion people are now subscribed to social networking sites worldwide, contributing to more than a quarter of all internet traffic. **

* Reuters 9/26/07

**itwire.com 10/16/07

2008 GolfersMD.com Media Presentation


Advertising Opportunities


B

A

The Home Page

E

C

Multiple Ad Units Including:

・ Leaderboard (A)

・ Buttons (B)

・ Skyscraper –160x600 (C)

・ 2 Big Box Ads (D)

Sponsorship Opportunities (E)

・ Sponsor the home page

・ Sponsor a section

D

2008 GolfersMD.com Media Presentation


A

B

Article Pages

Multiple Ad Units Including:

・ Leaderboard (A)

・ Buttons (B)

・ Skyscraper –160x600 (C)

・ Banner (D)

C

D

A

2008 GolfersMD.com Media Presentation


Video

- Player Sponsorship (A)

- Preroll Spot

C

A

Sample Video

Featuring Dr. Morris Pickens, Ph.D

Sports Psychology Coach

Other GolfersMD Experts Include:

Jerrett Garner

Michael Breed

Mike Shannon

Susan Hill

Gale Peterson

Gary Gilchrist

2008 GolfersMD.com Media Presentation


Advertising Packages

Foundation Sponsor (2)

・ Category Exclusive ad placement across multiple pages

- Rotating 300x250 and 728x90 across multiple pages

- “Foundation Sponsor” identification with “linked logos”

・ Foundation Sponsor ID in non-competing email blasts

Video

・ Rotating preroll ad message in select videos ミ on site and in syndication

・ Sponsorship of video player “skin”

Arena Sponsorship

・ Category exclusive ownership of Health Concerns, Fitness &

Prevention, or Equipment. Also available: sponsorship of

one or more Experts

・ Preroll on arena videos

Home Page Ownership (all ad units)

・ Delivery of 728x90, 300x250, and 160x600 on home page

・ Up to 10 times per month per unique visitor

ROS

・ Rotating 728x90, 300x250, and/or 160x600 ads throughout site

2008 GolfersMD.com Media Presentation


Contact

Mark McGinty

GolfersMD

203 915 4612

mark@golfersmd.com

2008 GolfersMD.com Media Presentation


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