How to start fast deliver results
This presentation is the property of its rightful owner.
Sponsored Links
1 / 31

Growth Strategy Execution by Peggy Klingel PowerPoint PPT Presentation


Executing growth strategies requires strong communication and leadership throughout the process. This presentation reviews some of the key steps needed to successfully implement a strategy change. This is helpful information for change management, growth and turnaround initiatives. It includes insights on leadership, team building, strategy execution, sales, revenue generation and market strategy.

Download Presentation

Growth Strategy Execution by Peggy Klingel

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


How to start fast deliver results

Peggy Klingel

608-512-8830

[email protected]

How to Start Fast & Deliver Results

Sales and Market Strategy Development and Execution

Growth Strategy Execution

Change Management, Startup & Turnaround Expertise

www.linkedin.com/in/peggyklingel

[email protected]

www.twitter.com/PeggyKlingel


New revenue strategies change

New revenue strategies = change.


New revenue strategies change1

New revenue strategies = change.

Change impacts many areas and can provide great opportunities.


Growth strategy execution

Change also produces fear and uncertainty.

  • The aversion to change is not going away.

  • Even “change agents” sometimes feel unsettled.

  • Effective leaders acknowledge and address the fear.

  • Communication is the single most important tool leaders possess.

  • Gaining consensus and sharing the strategy is vital for success.

  • Consistent progress alleviates the fear and mitigates risk.


Growth strategy execution

Change also produces fear and uncertainty.

  • The aversion to change is not going away.

  • Even “change agents” sometimes feel unsettled.

  • Effective leaders acknowledge and address the fear.

  • Communication is the single most important tool leaders possess.

  • Gaining consensus and sharing the strategy is vital for success.

  • Consistent progress alleviates the fear and mitigates risk.

Developing, communicating and acting on the strategy quickly provides the best chance of success.


Growth strategy execution

Start fast to mitigate these risks.

Opportunity: Missed opportunities may occur if the problem has existed for a while before a decision is made to act.


Growth strategy execution

Start fast to mitigate these risks.

Opportunity: Missed opportunities may occur if the problem has existed for a while before a decision is made to act.

Market: The market continues to evolve and grow while the problem is negatively impacting the organization’s execution.


Growth strategy execution

Start fast to mitigate these risks.

Opportunity: Missed opportunities may occur if the problem has existed for a while before a decision is made to act.

Market: The market continues to evolve and grow while the problem is negatively impacting the organization’s execution.

Retention: Employees usually know the problem exists and are watching to see if it is addressed before deciding to stay or go.


Growth strategy execution

Start fast to mitigate these risks.

Opportunity: Missed opportunities may occur if the problem has existed for a while before a decision is made to act.

Market: The market continues to evolve and grow while the problem is negatively impacting the organization’s execution.

Retention: Employees usually know the problem exists and are watching to see if it is addressed before deciding to stay or go.

Financial:The financial impact of not acting will continue to drain revenue and productivity while increasing the cost to change.


Growth strategy execution

Start fast to mitigate these risks.

Opportunity: Missed opportunities may occur if the problem has existed for a while before a decision is made to act.

Market: The market continues to evolve and grow while the problem is negatively impacting the organization’s execution.

Retention: Employees usually know the problem exists and are watching to see if it is addressed before deciding to stay or go.

Financial:The financial impact of not acting will continue to drain revenue and productivity while increasing the cost to change.

Technology: Solutions may require new technology that is never going to be perfect requiring a start and evolve approach.


Growth strategy execution

Communicate while you develop the plan.

  • Tie the strategy to your vision & mission.

  • Explain why the strategy is important.

  • Be clear the plan is a work in progress.

  • Solicit input across the organization.

  • Never stop asking questions.

  • Listen harder than you question.

  • Research, validate and adjust the plan.


Growth strategy execution

Communicate while you develop the plan.

  • Tie the strategy to your vision & mission.

  • Explain why the strategy is important.

  • Be clear the plan is a work in progress.

  • Solicit input across the organization.

  • Never stop asking questions.

  • Listen harder than you question.

  • Research, validate and adjust the plan.

Collaboration on revenue growth plan development encourages ownership and reduces anxiety.


Growth strategy execution

Keep communicating as you execute.


Growth strategy execution

Keep communicating as you execute.

  • Develop a communication plan.

  • Enlist multiple messengers.

  • Keep the message consistent.

  • Share early and often.

  • Engage in a dialogue.

  • Explain what’s still unknown.

  • Define risks & opportunities.


Growth strategy execution

Keep communicating as you execute.

  • Develop a communication plan.

  • Enlist multiple messengers.

  • Keep the message consistent.

  • Share early and often.

  • Engage in a dialogue.

  • Explain what’s still unknown.

  • Define risks & opportunities.

Make the case for change over and over again.


Growth strategy execution

Then what?


Growth strategy execution

Then what?

Listen and ask more questions!


Growth strategy execution

Engage in relentless learning.

Constantly ask: Can we execute the plan?


Growth strategy execution

Keep probing to validate as you execute.

Market Research

What has changed?

What are competitors doing?

Does our product meet a need?

How do we differentiate?

Where is future growth?


Growth strategy execution

Keep probing to validate as you execute.

Market Research

Customer Knowledge

What has changed?

What are competitors doing?

Does our product meet a need?

How do we differentiate?

Where is future growth?

Are they happy?

Why did they leave?

Why did they buy?

Is customer sat measured?

Any trends in the feedback?


Growth strategy execution

Assess and monitor capabilities.

Available resources

What technology do we need?

Is the capital available?

What else do we need?

How fast can we move?

Is it fast enough?


Growth strategy execution

Assess and monitor capabilities.

Staff knowledge & skills

Available resources

What technology do we need?

Is the capital available?

What else do we need?

How fast can we move?

Is it fast enough?

Who’s on board?

Who’s unsure?

What’s causing hesitation?

Is new training is needed?

Do we need additional staff?


Growth strategy execution

The plan may will change.

  • Establish KPI’s and measure progress.


Growth strategy execution

The plan may will change.

  • Establish KPI’s and measure progress.

  • Keep your eyes and ears open for feedback.


Growth strategy execution

The plan may will change.

  • Establish KPI’s and measure progress.

  • Keep your eyes and ears open for feedback.

  • Adjust the plan and communicate why it’s changing.


Growth strategy execution

The plan may will change.

  • Establish KPI’s and measure progress.

  • Keep your eyes and ears open for feedback.

  • Adjust the plan and communicate why it’s changing.

  • Reward risk takers whether their idea worked or not.


Growth strategy execution

The plan may will change.

  • Establish KPI’s and measure progress.

  • Keep your eyes and ears open for feedback.

  • Adjust the plan and communicate why it’s changing.

  • Reward risk takers whether their idea worked or not.

  • Target early wins and celebrate success.


Growth strategy execution

The plan may will change.

  • Establish KPI’s and measure progress.

  • Keep your eyes and ears open for feedback.

  • Adjust the plan and communicate why it’s changing.

  • Reward risk takers whether their idea worked or not.

  • Target early wins and celebrate success.

Change is expected – stay focused and moving forward.


Growth strategy execution

Start fast / adjust the plan / deliver results.

Successful change is achieved through great teamwork.


How to start fast deliver results1

Growth Strategy Execution

Peggy Klingel

How to Start Fast & Deliver Results

608-512-8830

[email protected]

Start Now!

Sales and Market Strategy Development and Execution

Change Management, Startup & Turnaround Expertise

www.linkedin.com/in/peggyklingel

[email protected]

www.twitter.com/PeggyKlingel


  • Login